{"id":58780,"date":"2025-01-30T23:54:23","date_gmt":"2025-01-30T23:54:23","guid":{"rendered":"https:\/\/peraltafinancing.com\/alcohol\/non-gmo-spirits-can-set-brands-apart-as-ultra-premium\/"},"modified":"2025-01-30T23:54:23","modified_gmt":"2025-01-30T23:54:23","slug":"non-gmo-spirits-can-set-brands-apart-as-ultra-premium","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=58780","title":{"rendered":"Non-GMO Spirits Can Set Brands Apart as \u2018Ultra-Premium\u2019"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div property=\"schema:text\">\n<p><span><span><span>Consumers\u2019 concern about how food and drink impacts their health has been amplified by the COVID-19 pandemic. These concerns include persistent questions about Genetically Modified Organisms (GMOs) and suggests that non-GMO ingredients remain a strong differentiator for people interested in consuming products they consider \u2018healthier\u2019. In fact, a 2020 Lightfoot\/Mintel survey of 2,000 U.S. residents over age 18 found that 47% believe non-GMO foods are healthier than foods containing genetically- modified ingredients.<\/span><\/span><\/span><\/p>\n<p><span><span><span>In another report for the \u201cweight nutrition sector\u201d Mintel (October 2021) found that many consumers are interested in products with \u2018natural\u2019 ingredients, leading to this insight that also applies to distilled spirits: <em>\u201cBrands can give their formulas a more \u2018natural\u2019 appeal by using botanical actives and GMO-free or organic ingredients.<\/em>\u201d<\/span><\/span><\/span><\/p>\n<p><span><span><span>Non-GMO food and drink are experiencing growing demand in Europe, where distrust of products made with genetically-modified ingredients has driven consumer and regulatory trends for two decades. In distilled spirits, the trend is especially noticeable with whiskeys. In the United States, non-GMO spirits may be associated with ultra-premium brands and a distinction for craft distillers.<\/span><\/span><\/span><\/p>\n<p><span><span><span>Creating verified non-GMO distilled spirits requires adherence to strict guidelines. According to the Non-GMO Project Verification Guide, there are \u201crisk inputs\u201d in alcohol products, from \u201cfermentation media\u201d or crops used to product alcohol, including corn; \u201cadded ingredients\u201d including flavors and coloring added after fermentation; and \u201cmicroorganisms\u201d that include yeast and enzymes.<\/span><\/span><\/span><\/p>\n<p><span><span><span>The Non-GMO Project also states that while it does not \u201cprohibit use of the verification mark on alcohol products, some participants may find that the Alcohol and Tobacco Tax and Trade Bureau (TTB), prevents non-GMO claims on their products when sold in the United States. This restriction does not impact all alcohol products sold in the U.S., just products that are subject to TTB regulations.\u201d<\/span><\/span><\/span><\/p>\n<p><span><span><span>The TTB cautions against associating alcohol products and health claims. <a href=\"https:\/\/www.ttb.gov\/images\/newsletters\/archives\/2020\/ttb-newsletter08142020.html\">https:\/\/www.ttb.gov\/images\/newsletters\/archives\/2020\/ttb-newsletter08142020.html<\/a><\/span><\/span><\/span><\/p>\n<p><span><span><span>Need a partner to help you navigate strict sourcing and handling guidelines to bring non-GMO spirits to market? Current non-GMO offerings are rye whiskey and Grain Neutral Spirits. Learn more about our products here: <a href=\"https:\/\/www.mgpingredients.com\/distilled-spirits\/beverage\/product\">https:\/\/www.mgpingredients.com\/distilled-spirits\/beverage\/product<\/a><\/span><\/span><\/span><\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Consumers\u2019 concern about how food and drink impacts their health has been amplified by the COVID-19 pandemic. These concerns include persistent questions about Genetically Modified Organisms (GMOs) and suggests that non-GMO ingredients remain a strong differentiator for people interested in consuming products they consider \u2018healthier\u2019. In fact, a 2020 Lightfoot\/Mintel survey of 2,000 U.S. residents [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12029],"tags":[13829,33029,348,16238,1974],"dealstore":[],"offerexpiration":[],"class_list":["post-58780","post","type-post","status-publish","format-standard","hentry","category-alcohol","tag-brands","tag-nongmo","tag-set","tag-spirits","tag-ultrapremium"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Non-GMO Spirits Can Set Brands Apart as \u2018Ultra-Premium\u2019 - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=58780\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Non-GMO Spirits Can Set Brands Apart as \u2018Ultra-Premium\u2019 - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Consumers\u2019 concern about how food and drink impacts their health has been amplified by the COVID-19 pandemic. 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