{"id":58523,"date":"2025-01-30T21:07:56","date_gmt":"2025-01-30T21:07:56","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/how-to-write-product-descriptions-that-actually-sell\/"},"modified":"2025-01-30T21:07:56","modified_gmt":"2025-01-30T21:07:56","slug":"how-to-write-product-descriptions-that-actually-sell","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=58523","title":{"rendered":"How to Write Product Descriptions That Actually Sell"},"content":{"rendered":"


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Once upon a time, Cinderella was galavanting the pages of an online store and found themselves on the magic product page of a beautiful pair of So Kate pumps.\u00a0<\/span><\/p>\n

Was this the slipper they had been waiting for? The one that would make their gala gown <\/span>pop<\/span><\/i>?\u00a0<\/span><\/p>\n

They would never know!\u00a0<\/span><\/p>\n

Why?\u00a0<\/span><\/p>\n

Because this online store\u2019s product description didn\u2019t tell a captivating story, or highlight why these So Kates were the perfect dancing companion for their night out at the castle.\u00a0<\/span><\/p>\n

No, this product description sucked.\u00a0<\/span><\/p>\n

So Cinderella ran off into the sunset with another online retailer who knew how to write product descriptions that actually sell.\u00a0<\/span><\/p>\n

The real tragedy of the story is that writing a compelling product story, a description that attracts both humans and bots, isn\u2019t as complicated as that store thought it was.\u00a0<\/span><\/p>\n

All they needed to do was follow this easy eight-step blueprint.\u00a0<\/span><\/p>\n

\"\"\"\"<\/a><\/p>\n

Step #1: Set the Scene with a Captivating Introduction<\/span><\/h2>\n

Begin your product description by setting the scene.\u00a0<\/span><\/p>\n

Imagine your product as the protagonist of a story. Define it in a way that instantly grabs attention and makes your audience want to learn more. Use vivid language to paint a picture of the product\u2019s purpose and appeal.<\/span><\/p>\n

The key to captivating your audience is using language that speaks directly to your target shopper.\u00a0<\/span><\/p>\n

Even the descriptions for the humble t-shirt can be jazzed up.\u00a0<\/span><\/p>\n

Take a look at what <\/span>POD brand<\/span><\/a> Lazy Oaf is doing for their shirt product descriptions. They use a short sentence to set the scene for their shoppers.\u00a0<\/span><\/p>\n

\"product\"product<\/a><\/p>\n

\"product\"product<\/a><\/p>\n

Step #2: Put a Spotlight on the Emotional Benefits\u00a0<\/span><\/h2>\n

The next step is to reel them in with an emotional trigger.\u00a0<\/span><\/p>\n

This is where you address a shopper\u2019s pain points or connect with the customer\u2019s aspirations and desires.<\/span><\/p>\n

How does this product and its features translate into real-world benefits for your shopper? How does it improve their lives, solve problems, or make them feel great?\u00a0<\/span><\/p>\n

The best way to do this is to use emotional triggers to connect with the customer\u2019s aspirations and desires.\u00a0<\/span><\/p>\n

Let\u2019s look at an example of a t-shirt description from the <\/span>WWF product store<\/span><\/a>. The first line in their product description both sets the scene and highlights the emotional benefits of their product.\u00a0\u00a0<\/span><\/p>\n

\"good\"good<\/a><\/p>\n

Here is another example from Goodfair, where they prominently display a shopper\u2019s environmental impact savings as part of their descriptions. <\/span><\/p>\n

\"t-shirt\"t-shirt<\/a><\/p>\n

As you can see, there are many ways you can tap into the emotions of your potential shoppers; you need to test text and displays to find the perfect combination for your specific audience.\u00a0<\/span><\/p>\n

Step #3: Make Your Features the Hero\u00a0\u00a0<\/span><\/h2>\n

Once you\u2019ve reeled them in, you need to keep them engaged with the meat of your story: product features.\u00a0<\/span><\/p>\n

What sets your product apart? What is its USP (unique selling proposition)?\u00a0<\/span><\/p>\n

This means listing and describing a distinguishing feature, in detail. You want to emphasize how it elevates the product\u2019s functionality and benefits the shopper.\u00a0<\/span><\/p>\n

Be specific.\u00a0<\/span><\/p>\n

Let\u2019s look at some t-shirt hero feature examples and how you can creatively hero them in your description.\u00a0\u00a0<\/span><\/p>\n