{"id":58404,"date":"2025-01-30T19:47:36","date_gmt":"2025-01-30T19:47:36","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/to-know-your-customer-you-need-to-ask-the-right-questions\/"},"modified":"2025-01-30T19:47:36","modified_gmt":"2025-01-30T19:47:36","slug":"to-know-your-customer-you-need-to-ask-the-right-questions","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=58404","title":{"rendered":"To Know Your Customer, You Need to Ask the Right Questions"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>\u00a0<\/p>\n<p>Ask most business owners who their customer is and they\u2019ll likely point to demographic characteristics or the different types of media they consume to support their answer. While these data points always are important, they\u2019re just that\u2014data points\u2014without a more intimate understanding of what drives your customer to make a purchase decision, and more important, when she or he is likely to make it.<\/p>\n<p>It\u2019s true \u2026 we live in a brave new data-driven world that is stunningly (frighteningly?) easy for both ecommerce companies and mass retailers to collect granular details about shopper habits. Data that they can then use to generate insights on their customers\u2019 habits and behavioral attributes.<\/p>\n<p>How do you compete with that technology if you\u2019re in one of those businesses where you can\u2019t obtain a deep customer profiles? Or simply don\u2019t have access to that level of in-depth detail?<\/p>\n<p>We encounter this data disconnect particularly with consumer or in-home services brands. Accurate information is even harder to come by in categories where the sales cycle is longer or more considered, or when purchases are driven by a specific, perhaps acute, need. This is key\u2014because if you don\u2019t truly know who this customer is, if you\u2019re not targeting the type of customer appropriate for your brand, you risk losing them to a competitor who is.<\/p>\n<p>So are these companies destined to be left behind in the data revolution? Not if they use data for what it does best, and trust themselves to continue doing what they\u2019ve already proved they do best.<\/p>\n<p>While it\u2019s not easy to create the perfect data model of your customers, there are still ways to better understand them. The right answers start with asking the right questions:<\/p>\n<p style=\"padding-left: 40px;\">\u2022 What problem is your customer trying to solve?<br \/>\u2022 What other solutions have they considered (or will they consider)?<br \/>\u2022 What information do they need before choosing?<br \/>\u2022 Where do they get that information?<br \/>\u2022 Do they do their own research, or do they rely on referrals from family, friends or social networks?<br \/>\u2022 Do they simply follow the brand they perceive to be the market leader?<br \/>\u2022 Which customers are selecting your competitors over you, and why are some leaving you altogether?<\/p>\n<p>By answering these questions, marketers in less data-rich categories can build a better understanding of their specific customers. Even better, that puts them in a position to target the right customer with the right message\u2014at the right time.<\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>\u00a0 Ask most business owners who their customer is and they\u2019ll likely point to demographic characteristics or the different types of media they consume to support their answer. While these data points always are important, they\u2019re just that\u2014data points\u2014without a more intimate understanding of what drives your customer to make a purchase decision, and more [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[13092,6855],"dealstore":[],"offerexpiration":[],"class_list":["post-58404","post","type-post","status-publish","format-standard","hentry","category-advertising","tag-customer","tag-questions"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>To Know Your Customer, You Need to Ask the Right Questions - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=58404\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"To Know Your Customer, You Need to Ask the Right Questions - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"\u00a0 Ask most business owners who their customer is and they\u2019ll likely point to demographic characteristics or the different types of media they consume to support their answer. While these data points always are important, they\u2019re just that\u2014data points\u2014without a more intimate understanding of what drives your customer to make a purchase decision, and more [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fivemor.com\/?p=58404\" \/>\n<meta property=\"og:site_name\" content=\"Som2ny Network\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-30T19:47:36+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/fivemor.com\/?p=58404#article\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/?p=58404\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\"},\"headline\":\"To Know Your Customer, You Need to Ask the Right Questions\",\"datePublished\":\"2025-01-30T19:47:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/fivemor.com\/?p=58404\"},\"wordCount\":425,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"keywords\":[\"Customer\",\"Questions\"],\"articleSection\":[\"Advertising\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/fivemor.com\/?p=58404#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fivemor.com\/?p=58404\",\"url\":\"https:\/\/fivemor.com\/?p=58404\",\"name\":\"To Know Your Customer, You Need to Ask the Right Questions - 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