{"id":58082,"date":"2025-01-30T16:35:43","date_gmt":"2025-01-30T16:35:43","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/investing\/the-best-place-to-start-grow-and-fund-your-venture-3\/"},"modified":"2025-01-30T16:35:43","modified_gmt":"2025-01-30T16:35:43","slug":"the-best-place-to-start-grow-and-fund-your-venture-3","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=58082","title":{"rendered":"The best place to start, grow, and fund your venture."},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"post-content\">\n<div class=\"author mt-3 mb-3\">\n<div class=\"row justify-content-center align-items-center\">\n<div class=\"col-4 col-sm-2 col-md-2 col-lg-2 col-xl-1 pr-0 text-center\">\n                                            <span class=\"author-avatar\"><br \/>\n                                                <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" alt=\"Sarah Rothenberg\" srcset=\"https:\/\/gust.com\/wp-content\/uploads\/2022\/11\/sarah-rothenberg.jpeg 300w, https:\/\/gust.com\/wp-content\/uploads\/2022\/11\/sarah-rothenberg-250x250.jpeg 250w, https:\/\/gust.com\/wp-content\/uploads\/2022\/11\/sarah-rothenberg-100x100.jpeg 100w\" src=\"https:\/\/gust.com\/wp-content\/uploads\/2022\/11\/sarah-rothenberg.jpeg\" data-sizes=\"(max-width: 300px) 100vw, 300px\" class=\"ft-img lazyload\"\/><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/gust.com\/wp-content\/uploads\/2022\/11\/sarah-rothenberg.jpeg\" class=\"ft-img\" alt=\"Sarah Rothenberg\" srcset=\"https:\/\/gust.com\/wp-content\/uploads\/2022\/11\/sarah-rothenberg.jpeg 300w, https:\/\/gust.com\/wp-content\/uploads\/2022\/11\/sarah-rothenberg-250x250.jpeg 250w, https:\/\/gust.com\/wp-content\/uploads\/2022\/11\/sarah-rothenberg-100x100.jpeg 100w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\"\/>                                            <\/span>\n                                        <\/div>\n<div class=\"col-8 col-sm-10 col-md-10 col-lg-10 col-xl-11 author-meta-holder justify-content-center pl-0\">\n<p>\n                                                <span class=\"a-name\">Sarah Rothenberg<\/span><br \/>\n                                                <span class=\"a-position\"\/><br \/>\n                                                <span class=\"a-company\">, Gust INC<\/span>\n                                            <\/p>\n<p>\n                                                <span><br \/>\n                                                    17 Jan 2025                                                <\/span>\n                                            <\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p><b><i>Welcome to the Gust Mission Control Founder Spotlight!<\/i><\/b> <a href=\"https:\/\/gust.com\/mission-control\/\" target=\"_blank\" rel=\"noopener\">Gust Mission Control<\/a> is a founder support community providing expert insight on almost all aspects of startups. In this ongoing series, we\u2019ll highlight the experiences of founders in the Gust Mission Control program, with insights as they navigate the challenges of early-stage entrepreneurship.<\/p>\n<hr\/>\n<p>From immigrating to the U.S. at age nine with just $8 in her family\u2019s pocket, to building a tech solution that\u2019s transforming family logistics, Zoya\u2019s journey is the epitome of resilience, vision, and leadership. As the Co-Founder and CEO of <a href=\"https:\/\/www.orgohq.com\/\">Orgo<\/a>, Zoya is making waves in the startup world with an app designed for multi-sport families juggling chaotic schedules.<\/p>\n<p>Here\u2019s a look at her inspiring story:<\/p>\n<h2><span role=\"img\" aria-label=\"\ud83c\udfaf\">\ud83c\udfaf<\/span> <span class=\"notion-enable-hover\" data-token-index=\"1\">The Problem<\/span><!-- notionvc: 02fb7407-8dcd-4f49-856a-183e4ceec7f8 --><\/h2>\n<p>Raising three athletic daughters (ages 13, 9, and 7), Zoya experienced firsthand the logistical chaos of youth sports. \u201cWe were living in constant confusion\u2014emails, texts, and WhatsApp messages about pickups, practices, and travel schedules. It wasn\u2019t sustainable.\u201d<\/p>\n<h2><span role=\"img\" aria-label=\"\ud83d\udca1\">\ud83d\udca1<\/span> <span class=\"notion-enable-hover\" data-token-index=\"1\">The Solution: Orgo<\/span><!-- notionvc: a0795c31-b411-45f1-8196-4d4adf8e8da6 --><\/h2>\n<p>Zoya and her team bootstrapped to build Orgo, a mobile app that simplifies and centralizes family logistics. Features like preparation time, travel adjustments, and clear driver assignments make it a game-changer for busy families.<\/p>\n<p>One recent test? Zoya and her husband left their kids\u2019 schedules to Orgo while on a 4-day trip. The result? \u201cNot a single logistical question came up,\u201d Zoya says. \u201cIt was proof of what we\u2019d built\u2014a tool families can truly rely on.\u201d<\/p>\n<h3>\ud83d\udee0\ufe0f <strong>Building Orgo from the Ground Up<\/strong><\/h3>\n<p>Bootstrapping for 18 months, Zoya and her three co-founders wore every hat. From marketing and product design to financial modeling, they leaned into the challenge of creating a scalable product.<\/p>\n<p>\u201cOur team became experts in areas we\u2019d never touched before. It was tough, but it prepared us for the journey ahead,\u201d Zoya shares.<\/p>\n<h3>\ud83d\ude80 <strong>The Fundraising Journey<\/strong><\/h3>\n<p>Like many first-time founders, Zoya faced hurdles in fundraising. \u201cI targeted the wrong investors at first and didn\u2019t have metrics to support our story,\u201d she admits.<\/p>\n<p>But she quickly pivoted, refining Orgo\u2019s investor pitch and financial model. The result? A clear, compelling story that speaks to both the product and its market potential.<\/p>\n<h3>\ud83c\udf1f <strong>Lessons for Other Founders<\/strong><\/h3>\n<p>1\ufe0f\u20e3 <strong>Lean into Your Story:<\/strong> Zoya\u2019s deep connection to Orgo\u2019s mission gives her pitch authenticity and passion.<\/p>\n<p>2\ufe0f\u20e3 <strong>Learn and Iterate:<\/strong> \u201cEvery conversation is a chance to refine your narrative. Fundraising is as much about listening as it is about pitching.\u201d<\/p>\n<p>3\ufe0f\u20e3 <strong>Build a Network Early:<\/strong> Zoya credits communities like Gust and Mission Control for providing critical feedback and resources.<\/p>\n<h3>\ud83d\udcc8 <strong>What\u2019s Next for Orgo?<\/strong><\/h3>\n<p>Zoya and her team are laser-focused on growth: improving key metrics, refining their marketing funnel, and preparing for their next round of fundraising.<\/p>\n<p>Her advice for founders? \u201cDon\u2019t be afraid to start messy. You don\u2019t need to have all the answers\u2014you just need to begin.\u201d<\/p>\n<p>\u00a0<\/p>\n<p>\ud83c\udf1f <strong>Learn more about Zoya\u2019s story and how Orgo is transforming family logistics:<\/strong>\u00a0<a href=\"https:\/\/www.orgohq.com\/\">orgohq.com <\/a>\ud83d\udcf2<\/p>\n<h3><strong><!-- notionvc: e8a88200-9099-496a-8422-b47338c6d512 --><\/strong><\/h3>\n<div class=\"article-cta-box\">\n<div class=\"article-cta-box--col-one\">\n                                            <img decoding=\"async\" alt=\"\" role=\"presentation\" src=\"https:\/\/gust.com\/wp-content\/themes\/gust-custom-theme\/assets\/images\/article-cta-box-art.svg\" class=\"lazyload\" bad-src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\"\/><img decoding=\"async\" src=\"https:\/\/gust.com\/wp-content\/themes\/gust-custom-theme\/assets\/images\/article-cta-box-art.svg\" alt=\"\" role=\"presentation\"\/>\n                                        <\/div>\n<div class=\"article-cta-box--col-two\">\n                                            <img decoding=\"async\" alt=\"\" role=\"presentation\" src=\"https:\/\/gust.com\/wp-content\/themes\/gust-custom-theme\/assets\/images\/gust-launch-small-logo.svg\" class=\"lazyload\" bad-src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\"\/><img decoding=\"async\" src=\"https:\/\/gust.com\/wp-content\/themes\/gust-custom-theme\/assets\/images\/gust-launch-small-logo.svg\" alt=\"\" role=\"presentation\"\/><\/p>\n<div class=\"cta-details-wrapper\">\n<h3>Gust&#8217;s Mission Control can guide early founders through all sorts of complex startup hurdles. <\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"disclaimer\">\n<hr\/>\n<p>This article is intended for informational purposes only, and doesn&#8217;t constitute tax, accounting, or legal advice. Everyone&#8217;s situation is different! For advice in light of your unique circumstances, consult a tax advisor, accountant, or lawyer.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Sarah Rothenberg , Gust INC 17 Jan 2025 Welcome to the Gust Mission Control Founder Spotlight! Gust Mission Control is a founder support community providing expert insight on almost all aspects of startups. In this ongoing series, we\u2019ll highlight the experiences of founders in the Gust Mission Control program, with insights as they navigate the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":58083,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[96],"tags":[11460,9810,7942,5454,17993],"dealstore":[],"offerexpiration":[],"class_list":["post-58082","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-investing","tag-fund","tag-grow","tag-place","tag-start","tag-venture"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The best place to start, grow, and fund your venture. - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=58082\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The best place to start, grow, and fund your venture. - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Sarah Rothenberg , Gust INC 17 Jan 2025 Welcome to the Gust Mission Control Founder Spotlight! 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