{"id":57828,"date":"2025-01-30T13:50:29","date_gmt":"2025-01-30T13:50:29","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/marketing\/create-a-winning-icp-3-mistakes-to-avoid\/"},"modified":"2025-01-30T13:50:29","modified_gmt":"2025-01-30T13:50:29","slug":"create-a-winning-icp-3-mistakes-to-avoid","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=57828","title":{"rendered":"Create a Winning ICP: 3 Mistakes to Avoid"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<p><i><span style=\"font-weight: 400\">By <a href=\"http:\/\/www.linkedin.com\/in\/brittanylieu\">Brittany Lieu<\/a>, Marketing Consultant at Heinz Marketing<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400\">Like many elements of your marketing strategy, your ideal customer profile (ICP) is only effective if dynamic. As buyer behaviors evolve and your business grows, who you sell to never remains static.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">As you develop or refine your organization\u2019s current target audience, here are 3 common mistakes to avoid.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/results.heinzmarketing.com\/R-Workbook-APlaybookforBuildingPredictablePipeline_LP.html?utm_source=web&amp;utm_medium=blogcta\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16939 size-large\" src=\"https:\/\/www.heinzmarketing.com\/wp-content\/uploads\/2024\/01\/Predictable-Pipeline-Workbook-CTA-Blog-992x289.png\" alt=\"Predictable Pipeline Workbook\" width=\"800\" height=\"233\" \/><\/a><\/p>\n<h3><strong>1. Confusing ICP and Buyer Personas<\/strong><\/h3>\n<p><span style=\"font-weight: 400\">When it comes to defining your target audience, identifying your ICP and buyer personas serve two different purposes. Unlike your personas, your ideal customer profile is not an individual but a description of the type of company that is best-fit for your solution. Once you determine the organizations that you want to target, only then can you take a deeper look at the employees within those accounts that influence or make the buying decision.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">To understand who you sell to on an organizational level, consider:<\/span><\/p>\n<p><span style=\"font-weight: 400\">How to Avoid This Mistake:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Define your ICP first by analyzing firmographics such as company size (e.g., 200-1,000 employees), revenue (e.g., $10M-$100M), and industry (e.g., SaaS, manufacturing, healthcare).<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Identify key technographics such as CRM usage (e.g., Salesforce, HubSpot), collaboration tools (e.g., Slack, Microsoft Teams), and other critical tools in their techstack.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Understand psychographics like digital maturity (e.g., early adopters vs. laggards), common business pain points (e.g., inefficiencies in data management), and buying triggers (e.g., compliance changes, funding rounds).<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Map buyer personas separately by listing job titles, decision-making power, and specific pain points per role.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\"><strong>Example:<\/strong> If your ICP is mid-market SaaS companies with 200-1,000 employees using Salesforce, one of your buyer personas might be a VP of Product Operations struggling with disconnected workflows and data silos.<\/span><\/li>\n<\/ul>\n<h3><strong>2. Staying Within the Marketing Bubble<\/strong><\/h3>\n<p><span style=\"font-weight: 400\">Although your marketing team is responsible for creating and maintaining your definition of your target audience, don\u2019t forget to loop in teams outside of your department. Lean on your customer facing teams, like sales and customer success, to incorporate valuable insights and feedback on what you\u2019ve developed. This ensures that your ICP gets the stamp of approval but is an accurate reflection of your ideal customer.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">How to Avoid This Mistake:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Conduct quarterly cross-functional ICP workshops with sales, customer success, and product teams to validate and refine your ICP with real-world insights.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Use CRM and sales data to analyze closed-won deals and identify commonalities among high-value customers (e.g., deal size, sales cycle length, common objections).<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Leverage customer feedback by reviewing NPS scores, support tickets, and feature requests to refine your ICP based on actual customer needs.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\"><strong>Example:<\/strong> If customer success reports that high-retention accounts prioritize integrations with tools like Zapier, update your ICP criteria to include companies that heavily rely on automation.<\/span><\/li>\n<\/ul>\n<h3><strong>3. Not Using Your ICP<\/strong><\/h3>\n<p><span style=\"font-weight: 400\">It may sound silly, but an unused ICP is no ICP. After putting in the work to develop an ICP, don\u2019t let your efforts go to waste. Find a regular cadence to refresh what your team has developed and use your ICP as the foundation for all your content development, messaging and sales outreach efforts.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">How to Avoid This Mistake:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Integrate your ICP into marketing automation platforms like HubSpot or Marketo to segment email campaigns and personalize messaging based on ICP characteristics.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Use your ICP for account prioritization by tagging ICP-aligned companies in your CRM and aligning sales efforts accordingly.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Refresh your ICP quarterly by reviewing sales conversion rates, customer retention metrics, and industry trends.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\"><strong>Example:<\/strong> If a new vertical, like FinTech startups, starts converting at a higher rate with shorter sales cycles, update your ICP to target similar high-growth companies.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\"><b>The Bottom Line<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400\">Your ICP is only one piece of your audience strategy.<\/span><span style=\"font-weight: 400\">\u00a0Once you\u2019ve nailed down your ICP use it to inform the development of your <\/span><a href=\"https:\/\/www.heinzmarketing.com\/blog\/how-to-market-and-sell-to-the-b2b-buying-committee\/\"><span style=\"font-weight: 400\">buying committee<\/span><\/a><span style=\"font-weight: 400\">, <\/span><a href=\"https:\/\/www.heinzmarketing.com\/2023\/04\/the-impact-of-having-well-defined-personas\/\"><span style=\"font-weight: 400\">personas<\/span><\/a><span style=\"font-weight: 400\"> and <\/span><a href=\"https:\/\/www.heinzmarketing.com\/2022\/11\/created-buyer-personas-heres-what-to-do-next\/\"><span style=\"font-weight: 400\">beyond<\/span><\/a><span style=\"font-weight: 400\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Curious about how we support our clients in achieving their marketing goals? <\/span><a href=\"mailto:acceleration@heinzmarketing.com\"><span style=\"font-weight: 400\">Connect <\/span><\/a><span style=\"font-weight: 400\">with one of our experts today!<\/span><\/p>\n<p>The post <a href=\"https:\/\/www.heinzmarketing.com\/blog\/create-a-winning-icp-3-mistakes-to-avoid\/\">Create a Winning ICP: 3 Mistakes to Avoid<\/a> appeared first on <a href=\"https:\/\/www.heinzmarketing.com\">Heinz Marketing<\/a>.<\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>By Brittany Lieu, Marketing Consultant at Heinz Marketing Like many elements of your marketing strategy, your ideal customer profile (ICP) is only effective if dynamic. As buyer behaviors evolve and your business grows, who you sell to never remains static.\u00a0 As you develop or refine your organization\u2019s current target audience, here are 3 common mistakes [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":57829,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98],"tags":[11395,7957,26738,13668,19837],"dealstore":[],"offerexpiration":[],"class_list":["post-57828","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-avoid","tag-create","tag-icp","tag-mistakes","tag-winning"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Create a Winning ICP: 3 Mistakes to Avoid - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=57828\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Create a Winning ICP: 3 Mistakes to Avoid - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"By Brittany Lieu, Marketing Consultant at Heinz Marketing Like many elements of your marketing strategy, your ideal customer profile (ICP) is only effective if dynamic. As buyer behaviors evolve and your business grows, who you sell to never remains static.\u00a0 As you develop or refine your organization\u2019s current target audience, here are 3 common mistakes [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fivemor.com\/?p=57828\" \/>\n<meta property=\"og:site_name\" content=\"Som2ny Network\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-30T13:50:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/01\/Predictable-Pipeline-Workbook-CTA-Blog-992x289.png\" \/>\n\t<meta property=\"og:image:width\" content=\"992\" \/>\n\t<meta property=\"og:image:height\" content=\"289\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/fivemor.com\/?p=57828#article\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/?p=57828\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\"},\"headline\":\"Create a Winning ICP: 3 Mistakes to Avoid\",\"datePublished\":\"2025-01-30T13:50:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/fivemor.com\/?p=57828\"},\"wordCount\":673,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/?p=57828#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/01\/Predictable-Pipeline-Workbook-CTA-Blog-992x289.png\",\"keywords\":[\"Avoid\",\"create\",\"ICP\",\"Mistakes\",\"Winning\"],\"articleSection\":[\"Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/fivemor.com\/?p=57828#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fivemor.com\/?p=57828\",\"url\":\"https:\/\/fivemor.com\/?p=57828\",\"name\":\"Create a Winning ICP: 3 Mistakes to Avoid - Som2ny Network\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/fivemor.com\/?p=57828#primaryimage\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/?p=57828#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/01\/Predictable-Pipeline-Workbook-CTA-Blog-992x289.png\",\"datePublished\":\"2025-01-30T13:50:29+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/fivemor.com\/?p=57828#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/fivemor.com\/?p=57828\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/?p=57828#primaryimage\",\"url\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/01\/Predictable-Pipeline-Workbook-CTA-Blog-992x289.png\",\"contentUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/01\/Predictable-Pipeline-Workbook-CTA-Blog-992x289.png\",\"width\":992,\"height\":289},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/fivemor.com\/?p=57828#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/fivemor.com\/?bp_activities=1\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Create a Winning ICP: 3 Mistakes to Avoid\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/fivemor.com\/#website\",\"url\":\"https:\/\/fivemor.com\/\",\"name\":\"Som2ny Network\",\"description\":\"Daily Deals\",\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/fivemor.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/fivemor.com\/#organization\",\"name\":\"Som2ny Network\",\"url\":\"https:\/\/fivemor.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png\",\"contentUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png\",\"width\":300,\"height\":86,\"caption\":\"Som2ny Network\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png\",\"caption\":\"admin\"},\"sameAs\":[\"https:\/\/fivemor.com\"],\"url\":\"https:\/\/fivemor.com\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Create a Winning ICP: 3 Mistakes to Avoid - Som2ny Network","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/fivemor.com\/?p=57828","og_locale":"en_US","og_type":"article","og_title":"Create a Winning ICP: 3 Mistakes to Avoid - Som2ny Network","og_description":"By Brittany Lieu, Marketing Consultant at Heinz Marketing Like many elements of your marketing strategy, your ideal customer profile (ICP) is only effective if dynamic. As buyer behaviors evolve and your business grows, who you sell to never remains static.\u00a0 As you develop or refine your organization\u2019s current target audience, here are 3 common mistakes [&hellip;]","og_url":"https:\/\/fivemor.com\/?p=57828","og_site_name":"Som2ny Network","article_published_time":"2025-01-30T13:50:29+00:00","og_image":[{"width":992,"height":289,"url":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/01\/Predictable-Pipeline-Workbook-CTA-Blog-992x289.png","type":"image\/png"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/fivemor.com\/?p=57828#article","isPartOf":{"@id":"https:\/\/fivemor.com\/?p=57828"},"author":{"name":"admin","@id":"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371"},"headline":"Create a Winning ICP: 3 Mistakes to Avoid","datePublished":"2025-01-30T13:50:29+00:00","mainEntityOfPage":{"@id":"https:\/\/fivemor.com\/?p=57828"},"wordCount":673,"commentCount":0,"publisher":{"@id":"https:\/\/fivemor.com\/#organization"},"image":{"@id":"https:\/\/fivemor.com\/?p=57828#primaryimage"},"thumbnailUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/01\/Predictable-Pipeline-Workbook-CTA-Blog-992x289.png","keywords":["Avoid","create","ICP","Mistakes","Winning"],"articleSection":["Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/fivemor.com\/?p=57828#respond"]}]},{"@type":"WebPage","@id":"https:\/\/fivemor.com\/?p=57828","url":"https:\/\/fivemor.com\/?p=57828","name":"Create a Winning ICP: 3 Mistakes to Avoid - Som2ny Network","isPartOf":{"@id":"https:\/\/fivemor.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/fivemor.com\/?p=57828#primaryimage"},"image":{"@id":"https:\/\/fivemor.com\/?p=57828#primaryimage"},"thumbnailUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/01\/Predictable-Pipeline-Workbook-CTA-Blog-992x289.png","datePublished":"2025-01-30T13:50:29+00:00","breadcrumb":{"@id":"https:\/\/fivemor.com\/?p=57828#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/fivemor.com\/?p=57828"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/?p=57828#primaryimage","url":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/01\/Predictable-Pipeline-Workbook-CTA-Blog-992x289.png","contentUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/01\/Predictable-Pipeline-Workbook-CTA-Blog-992x289.png","width":992,"height":289},{"@type":"BreadcrumbList","@id":"https:\/\/fivemor.com\/?p=57828#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/fivemor.com\/?bp_activities=1"},{"@type":"ListItem","position":2,"name":"Create a Winning ICP: 3 Mistakes to Avoid"}]},{"@type":"WebSite","@id":"https:\/\/fivemor.com\/#website","url":"https:\/\/fivemor.com\/","name":"Som2ny Network","description":"Daily Deals","publisher":{"@id":"https:\/\/fivemor.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/fivemor.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/fivemor.com\/#organization","name":"Som2ny Network","url":"https:\/\/fivemor.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/#\/schema\/logo\/image\/","url":"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png","contentUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png","width":300,"height":86,"caption":"Som2ny Network"},"image":{"@id":"https:\/\/fivemor.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png","caption":"admin"},"sameAs":["https:\/\/fivemor.com"],"url":"https:\/\/fivemor.com\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts\/57828","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=57828"}],"version-history":[{"count":0,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts\/57828\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/media\/57829"}],"wp:attachment":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=57828"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=57828"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=57828"},{"taxonomy":"dealstore","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fdealstore&post=57828"},{"taxonomy":"offerexpiration","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fofferexpiration&post=57828"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}