{"id":57805,"date":"2025-01-30T13:27:39","date_gmt":"2025-01-30T13:27:39","guid":{"rendered":"https:\/\/peraltafinancing.com\/analytics\/gtmtips-override-google-analytics-4-fields-in-server-side-gtm\/"},"modified":"2025-01-30T13:27:39","modified_gmt":"2025-01-30T13:27:39","slug":"gtmtips-override-google-analytics-4-fields-in-server-side-gtm","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=57805","title":{"rendered":"#GTMTips: Override Google Analytics 4 Fields In Server-Side GTM"},"content":{"rendered":"


\n<\/p>\n

\n

Server-side tagging<\/a> is all about control<\/em>. Being able to intercept, modify, and even block requests as they come in before<\/em> they are dispatched to their actual endpoints is extremely valuable.<\/p>\n

The built-in Google Analytics 4<\/strong> tag template has options for modifying event parameters and user properties in the Google Analytics 4 request, but did you know you can use these options to modify some of the fields<\/strong> as well, such as Client ID, User ID, and event Engagement Time?<\/p>\n

In this article, I\u2019ll build a comprehensive list of all the fields you can<\/em> edit. Please let me know in the comments in case you find fields that I might have missed, and I\u2019ll add them to the list.<\/p>\n


\n X<\/span><\/p>\n

\n
\n The Simmer Newsletter<\/strong>\n <\/p>\n

\n Subscribe to the Simmer newsletter<\/a> to get the latest news and content from Simo Ahava into your email inbox!\n <\/p>\n

<\/span><\/p>\n

Tip 135: Override fields in the GA4 tag using SGTM<\/h2>\n
\n

<\/p>\n

\"Override<\/p>\n

<\/a><\/p>\n<\/div>\n

To edit the fields, you need to use the option under Event Parameters<\/strong> labeled Parameters to Add \/ Edit<\/strong>. This will not<\/em> work if you try to add the fields under User Properties.<\/p>\n

\n

<\/p>\n

\"Parameters<\/p>\n

<\/a><\/p>\n<\/div>\n

To add or edit a field, consult the list below. The field names are derived from the Event Data object<\/a>. Not all fields in the Event Data object can be edited.<\/p>\n

Take a look at the screenshot above for an example of how to manually set the user\u2019s IP address using the field ip_override<\/code>.<\/p>\n

\n

Note that the GA4 tag automatically truncates the last octet of the IP address to 0<\/code>, so setting it to 1.2.3.4<\/code> will have the same effect as setting it to 1.2.3.0<\/code>.<\/p>\n<\/blockquote>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Field name<\/th>\nDescription<\/th>\nSample value<\/th>\n<\/tr>\n<\/thead>\n
campaign_content<\/code><\/td>\nCampaign Content<\/a>.<\/td>\nmy_campaign<\/code><\/td>\n<\/tr>\n
campaign_id<\/code><\/td>\nCampaign ID<\/a>.<\/td>\ncpb12345<\/code><\/td>\n<\/tr>\n
campaign_medium<\/code><\/td>\nCampaign Medium<\/a>.<\/td>\nemail<\/code><\/td>\n<\/tr>\n
campaign_name<\/code><\/td>\nCampaign Name<\/a>.<\/td>\njanuary2023<\/code><\/td>\n<\/tr>\n
campaign_source<\/code><\/td>\nCampaign Source<\/a>.<\/td>\nnewsletter<\/code><\/td>\n<\/tr>\n
campaign_term<\/code><\/td>\nCampaign Term<\/a>.<\/td>\nshoes<\/code><\/td>\n<\/tr>\n
client_hints.mobile<\/code><\/td>\nClient Hints API<\/a>. 1<\/code> if device is mobile, 0<\/code> if not.<\/td>\n1<\/code><\/td>\n<\/tr>\n
client_hints.platform<\/code><\/td>\nClient Hints API. Platform name.<\/td>\nmacOS<\/code><\/td>\n<\/tr>\n
client_id<\/code><\/td>\nGoogle Analytics Client ID<\/a>.<\/td>\n1234567.1234567<\/code><\/td>\n<\/tr>\n
engagement_time_msec<\/code><\/td>\nEngagement Time in milliseconds.<\/td>\n1000<\/code><\/td>\n<\/tr>\n
ga_session_id<\/code><\/td>\nGA4 session ID<\/a>.<\/td>\n1680157606<\/code><\/td>\n<\/tr>\n
ga_session_number<\/code><\/td>\nGA4 session count.<\/td>\n4<\/code><\/td>\n<\/tr>\n
ip_override<\/code><\/td>\nUser\u2019s IP address.<\/td>\n192.168.1.1<\/code><\/td>\n<\/tr>\n
language<\/code><\/td>\nBrowser language.<\/td>\nen-us<\/code><\/td>\n<\/tr>\n
page_location<\/code><\/td>\nPage URL.<\/td>\nhttps:\/\/www.simoahava.com\/test\/<\/code><\/td>\n<\/tr>\n
page_referrer<\/code><\/td>\nPage Referrer.<\/td>\nhttps:\/\/google.com<\/code><\/td>\n<\/tr>\n
page_title<\/code><\/td>\nPage Title.<\/td>\nMy Home Page<\/code><\/td>\n<\/tr>\n
user_agent<\/code><\/td>\nUser Agent string (gets set in the outgoing request headers).<\/td>\nMozilla\/5.0 (Linux; Android 8.0.0; SM-G960F Build\/R16NW) AppleWebKit\/537.36 (KHTML, like Gecko) Chrome\/62.0.3202.84 Mobile Safari\/537.36<\/code><\/td>\n<\/tr>\n
user_id<\/code><\/td>\nGA4 User ID.<\/td>\nmy_crm_id_abc<\/code><\/td>\n<\/tr>\n
x-ga-page_id<\/code><\/td>\nPage ID.<\/td>\nmy_page_id_11111<\/code><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

The rule of thumb is that if the field is available in the Event Data<\/strong> object, which you can easily debug in server-side tagging Preview mode, you can override it using the event data key from that object.<\/p>\n

\n

<\/p>\n

\"Event<\/p>\n

<\/a><\/p>\n<\/div>\n

However, I found that fields that begin with x-ga<\/code> (GA\u2019s own internal settings) cannot<\/em> be overridden except for the elusive x-ga-page_id<\/code>. This means that you can\u2019t set a hit as a First Visit (x-ga-system_properties.fv<\/code>) or as a Session Start (x-ga-system_properties.ss<\/code>) unless the incoming stream already set those values.<\/p>\n

Please let me know in the comments if I missed some fields. I\u2019ll update the list accordingly.<\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"

Server-side tagging is all about control. Being able to intercept, modify, and even block requests as they come in before they are dispatched to their actual endpoints is extremely valuable. The built-in Google Analytics 4 tag template has options for modifying event parameters and user properties in the Google Analytics 4 request, but did you […]<\/p>\n","protected":false},"author":1,"featured_media":57806,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12033],"tags":[12765,16121,1531,32680,14492,32679,18475],"dealstore":[],"offerexpiration":[],"class_list":["post-57805","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics","tag-analytics","tag-fields","tag-google","tag-gtm","tag-gtmtips","tag-override","tag-serverside"],"yoast_head":"\n#GTMTips: Override Google Analytics 4 Fields In Server-Side GTM - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=57805\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"#GTMTips: Override Google Analytics 4 Fields In Server-Side GTM - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Server-side tagging is all about control. 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