{"id":57288,"date":"2025-01-30T07:55:23","date_gmt":"2025-01-30T07:55:23","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/how-to-create-an-effective-landing-page-for-increased-sales\/"},"modified":"2025-01-30T07:55:23","modified_gmt":"2025-01-30T07:55:23","slug":"how-to-create-an-effective-landing-page-for-increased-sales","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=57288","title":{"rendered":"How To Create An Effective Landing Page For Increased Sales"},"content":{"rendered":"


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A good landing page can be one of the most productive ways of increasing sales for your business. Unfortunately, there\u2019s a misconception that just about anything can be a landing page. Here are a few things that are <\/span>not<\/span><\/i> landing pages: homepages, \u201cAbout\u201d pages, and \u201cContact Us\u201d pages.\u00a0<\/span><\/p>\n

So, what is a landing page and what makes it such a valuable tool?<\/span><\/p>\n

What Does Your Advertising Link To?\u00a0<\/b><\/p>\n

You send out an e-blast, create a paid search ad, or post a banner on your homepage saying this:<\/span><\/p>\n

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When people click on the above link, where does it take them? To be effective, it must take them to a dedicated, post-click landing page.\u00a0<\/span><\/p>\n

A landing page is not connected to your website; it should be a standalone page whose only purpose is to persuade the visitor to take some type of action: buy something, sign up for something, download something.\u00a0<\/span><\/p>\n

Someone clicking on the call to action (CTA), \u201cClick Here to Save!\u201d link above, should be taken to an eye-catching page that repeats the offer\u2014known as \u201c<\/span>message match<\/span><\/a>\u201d \u2014which is why linking to any other type of webpage is not useful. The message on the landing page must match the original offer.\u00a0<\/span><\/p>\n

The purpose of a landing page, however, not only reinforces a message or offer, but also requires a visitor to take some\u00a0 type of action to receive the offer. Most times, visitors are required to provide their email address or some demographic data. Often, there\u2019s a button that leads to yet another page that will request the data because, while it\u2019s important to get the visitor as a customer, the goal is really to get their data so you can reach them again.\u00a0\u00a0<\/span><\/p>\n

Here are three examples of <\/span>effective landing pages<\/span><\/a> that all have a different type of offer:<\/span><\/p>\n

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Provide your ZIP, click the \u201cNext\u201d call-to-action button and you\u2019ll be taken to a page which will request delivery information such as name, address, phone, and probably email. The downside of this page is that the 20% off offer is hard to find and should be larger and at the top of the page.<\/span><\/p>\n

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This landing page asks for an email address. Signing up will probably require the visitor to provide more data. The payoff is that if you recommend someone for a job, you could receive a finder\u2019s fee of up to $5,000. <\/span><\/p>\n

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The video on this page gives the reasons why the course is worth the money. The \u201cTake The Class\u201d button is static, so it\u2019s always available and clicking on it will most likely lead to a request for name, address, phone, email and credit card information.\u00a0<\/span><\/p>\n

The rules for creating a <\/span>high-conversion landing page<\/span><\/a> are few:<\/span><\/p>\n