{"id":56577,"date":"2025-01-30T00:26:56","date_gmt":"2025-01-30T00:26:56","guid":{"rendered":"https:\/\/peraltafinancing.com\/analytics\/deliver-consistent-site-experiences-with-google-optimize\/"},"modified":"2025-01-30T00:26:56","modified_gmt":"2025-01-30T00:26:56","slug":"deliver-consistent-site-experiences-with-google-optimize","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=56577","title":{"rendered":"Deliver consistent site experiences with Google Optimize"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>Consumers expect connected shopping experiences from research to purchase. But their journeys aren\u2019t linear; they move around, visiting\u2014and revisiting\u2014multiple sites and apps, multiple times a day.\u00a0<\/p>\n<p>This makes it challenging for businesses to deliver a coordinated site experience, especially if they are running an experiment or personalization on their site. How do they make sure that the version of their site someone saw in the morning is the same version they see in the afternoon?\u00a0<\/p>\n<p><a href=\"https:\/\/marketingplatform.google.com\/about\/optimize\/\">Google Optimize<\/a> can now understand when a customer has returned to a site they visited before and deliver a consistent site experience. Let\u2019s see how this works.<\/p>\n<p>Imagine you\u2019re a hotel business running a marketing campaign that promotes a 20 percent discount for the upcoming holiday season. When people visit your site in response to the campaign, you want to make sure you offer this discount to them throughout their entire booking experience, even if they come back multiple times before they make a reservation.<\/p>\n<p>One part of your marketing campaign is paid media you buy through Google Ads. In this case, you would use Optimize to create a custom web page featuring the discount and then add the <a href=\"https:\/\/support.google.com\/optimize\/answer\/7350320?hl=en&amp;ref_topic=6283433\">Google Ads rule<\/a> to ensure this page is shown to people who first arrive to your site from your Google Ads campaign. There are likely many people who click on an ad, explore your site, then come back later to complete the reservation. Now, no matter how many other pages on your site people visit, or how many times they return over 24 hours, Optimize will automatically display that custom page to them each time.\u00a0<\/p>\n<p>Another way you promote this sale is through email. For this part of your campaign, once you create a custom web page with the discount offer, add a <a href=\"https:\/\/support.google.com\/analytics\/answer\/1033863?hl=en\">utm_campaign parameter<\/a> named \u201choliday-sale\u201d to the URL in the email. Then in Optimize, add a <a href=\"https:\/\/support.google.com\/optimize\/answer\/9484476?hl=en&amp;ref_topic=6283433\">UTM parameter rule<\/a> for \u201choliday-sale.\u201d Optimize can now use that parameter to display the correct experience every time people who received the promo email visit your site. In addition to email, you can also use the UTM parameter rule in advertising campaigns managed with Display &amp; Video 360 and Search Ads 360, or any other campaigns you are running that support UTM parameters.<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Consumers expect connected shopping experiences from research to purchase. But their journeys aren\u2019t linear; they move around, visiting\u2014and revisiting\u2014multiple sites and apps, multiple times a day.\u00a0 This makes it challenging for businesses to deliver a coordinated site experience, especially if they are running an experiment or personalization on their site. How do they make sure [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":56578,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12033],"tags":[32223,11087,13433,1531,13530,11464,7476],"dealstore":[],"offerexpiration":[],"class_list":["post-56577","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics","tag-consistent","tag-deliver","tag-experiences","tag-google","tag-none","tag-optimize","tag-site"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Deliver consistent site experiences with Google Optimize - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=56577\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Deliver consistent site experiences with Google Optimize - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Consumers expect connected shopping experiences from research to purchase. But their journeys aren\u2019t linear; they move around, visiting\u2014and revisiting\u2014multiple sites and apps, multiple times a day.\u00a0 This makes it challenging for businesses to deliver a coordinated site experience, especially if they are running an experiment or personalization on their site. How do they make sure [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fivemor.com\/?p=56577\" \/>\n<meta property=\"og:site_name\" content=\"Som2ny Network\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-30T00:26:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/01\/133-GMP-Edit-Page-header-image-for-Optimize-b.width-1300.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1300\" \/>\n\t<meta property=\"og:image:height\" content=\"541\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/fivemor.com\/?p=56577#article\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/?p=56577\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\"},\"headline\":\"Deliver consistent site experiences with Google Optimize\",\"datePublished\":\"2025-01-30T00:26:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/fivemor.com\/?p=56577\"},\"wordCount\":386,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/?p=56577#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/01\/133-GMP-Edit-Page-header-image-for-Optimize-b.width-1300.png\",\"keywords\":[\"consistent\",\"Deliver\",\"Experiences\",\"Google\",\"None\",\"Optimize\",\"SITE\"],\"articleSection\":[\"Analytics\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/fivemor.com\/?p=56577#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fivemor.com\/?p=56577\",\"url\":\"https:\/\/fivemor.com\/?p=56577\",\"name\":\"Deliver consistent site experiences with Google Optimize - 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