{"id":56195,"date":"2025-01-29T20:16:37","date_gmt":"2025-01-29T20:16:37","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/ensospeaks-pseudo-corporatism-ensoblog\/"},"modified":"2025-01-29T20:16:37","modified_gmt":"2025-01-29T20:16:37","slug":"ensospeaks-pseudo-corporatism-ensoblog","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=56195","title":{"rendered":"#ENSOspeaks : Pseudo Corporatism \u2013 #ENSOBlog"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p><a href=\"https:\/\/ensoblogger.wordpress.com\/wp-content\/uploads\/2014\/11\/tech-071912-007-617x416.jpg\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"422\" data-permalink=\"https:\/\/ensoblogger.wordpress.com\/2014\/11\/08\/ensospeaks-pseudo-corporatism\/tech-071912-007-617x416\/\" data-orig-file=\"https:\/\/ensoblogger.wordpress.com\/wp-content\/uploads\/2014\/11\/tech-071912-007-617x416.jpg\" data-orig-size=\"617,416\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"pseudo corporatism\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/ensoblogger.wordpress.com\/wp-content\/uploads\/2014\/11\/tech-071912-007-617x416.jpg?w=300\" data-large-file=\"https:\/\/ensoblogger.wordpress.com\/wp-content\/uploads\/2014\/11\/tech-071912-007-617x416.jpg?w=617\" class=\" wp-image-422 aligncenter\" src=\"https:\/\/ensoblogger.wordpress.com\/wp-content\/uploads\/2014\/11\/tech-071912-007-617x416.jpg?w=534&amp;h=359\" alt=\"pseudo corporatism\" width=\"534\" height=\"359\" srcset=\"https:\/\/ensoblogger.wordpress.com\/wp-content\/uploads\/2014\/11\/tech-071912-007-617x416.jpg?w=532 532w, https:\/\/ensoblogger.wordpress.com\/wp-content\/uploads\/2014\/11\/tech-071912-007-617x416.jpg?w=150 150w, https:\/\/ensoblogger.wordpress.com\/wp-content\/uploads\/2014\/11\/tech-071912-007-617x416.jpg?w=300 300w, https:\/\/ensoblogger.wordpress.com\/wp-content\/uploads\/2014\/11\/tech-071912-007-617x416.jpg 617w\" sizes=\"auto, (max-width: 534px) 100vw, 534px\"\/><\/a><\/p>\n<p style=\"text-align:justify;\">So, what\u2019s your general understanding of the term \u2018Corporate Culture\u2019? It must be on the lines of \u2013 something that describes and directs the ways a company\u2019s owners and employees think, feel and act; right? In short, with the term \u2018Corporate Culture\u2019, your perception is associated with the professionalism of a brand. The professionalism that is generated at the top and runs down to everything about a brand, its services and functioning. After all, that\u2019s what makes a brand what it aims to be.<\/p>\n<p style=\"text-align:justify;\">Well, what we just mentioned is an *ideal* scenario of genuine corporatism. However, what is in parallel existence is something ENSO terms as \u2018Pseudo Corporatism\u2019. Yes, you read it right. <strong><em>Pseudo Corporatism<\/em><\/strong> \u2013 the pretence of being a corporate enterprise with modern looking infrastructure and smart sounding staff on the surface, but, what lies beneath is a hollow and unstructured work environment.<\/p>\n<p style=\"text-align:justify;\"><strong><em><span style=\"color:#ff0000;\">A quick peek in to this neo-age farce<\/span> <\/em><\/strong><\/p>\n<p style=\"text-align:justify;\">\u201cI see it around so very often! It is disappointing, damaging and ridiculous\u2013 all at the same time.\u201d \u2013 says Ms. Neeja Shah, owner and CEO at ENSO; as she talks about her experiences with Pseudo Corporatism.<\/p>\n<p style=\"padding-left:30px;text-align:justify;\">A truly corporate enterprise builds its foundation on a clear, well-thought after and purposeful vision. This gives a definite direction to the business which is vital for multiple reasons. Absence of this vision can gradually turn a venture in to a headless chicken \u2013 scattered, confused and often suicidal!<\/p>\n<p style=\"padding-left:30px;text-align:justify;\">\u201cPeople today have great ambitions, beautiful looking offices and inspirations drawn from all over the world. And it is all quite appreciable.\u201d affirms Ms. Shah. \u201cHowever, what is neglected many times is this clear and well calculated vision on the part of the business owners. When there is no vision, what will you align your brand or business with for the longer run?\u201d There you go \u2013 the first pitfall of getting indulged in to pseudo corporatism!<\/p>\n<ul>\n<li><strong>What about the core values?<\/strong><\/li>\n<\/ul>\n<p style=\"padding-left:30px;text-align:justify;\">Defining the core values of a company gives its team a set of guidelines about behaviours and mindsets. That, in turn, helps them achieve their company\u2019s vision. \u201cUnfortunately, many of the companies today do not give due importance to defining their core values. What happens as a result is a damaging disparity between brand promise and brand experience\u201d, opines Ms. Shah. How true is that! Faking the corporatism may look less time consuming, but the damage it does to a brand is fatal and long lasting.<\/p>\n<ul>\n<li><strong>When your actions DON\u2019T speak louder than your words!<\/strong><\/li>\n<\/ul>\n<p style=\"text-align:justify;padding-left:30px;\">A company can talk wonderful, look awesome and can trick the consumer in to believing it. But it all comes down crashing as soon as the consumer doesn\u2019t find your vision and core values translated in to your work and services. \u201cI have seen many ventures taking off on a super glamorous note. Their consumers feeling all excited about their *proud* association with them. But as there is not much of an effort made to convert the promises in to reality, either out of lack of capacity or as a careless underperformance, the consumer feels let down. And I have witnessed how this negative propaganda does faster rounds than the positive ones, which ultimately results in a quick fall out of the customers\u201d a disillusioning observation by Ms. Shah.<\/p>\n<ul>\n<li><strong>The team too has to live up to its brand <\/strong><\/li>\n<\/ul>\n<p style=\"text-align:justify;padding-left:30px;\">The owners, employees and all the other stakeholders of a company are ultimately the face of the brand that they are working for; as far as the true corporate culture is concerned. \u201cIn the case of pseudo corporatism, you will often come across some team members who seem to be somewhat of a misfit to the company in one way or the other\u201d, marks out Ms. Shah. \u201cFor example, you expect them to function and perform in accordance to their official designation but these employees are often incapable of executing their own jobs effectively! It\u2019s a sad reality of pseudo corporatism resulting out of bad recruitment policies. This starts creating loopholes in the very base of a brand and the hollowness that it generates can make you a poor brand in today\u2019s fiercely competitive commercial world\u201d, she adds.<\/p>\n<p><span style=\"color:#ff0000;\"><strong><em>ENSOism<\/em><\/strong><\/span><\/p>\n<p style=\"text-align:justify;\">\u201cGoing by my work experience in Dubai, I feel sad to see how our lack of professionalism is keeping the bigger businesses away from us. This short cut of pseudo corporatism is doing no long term good to us, if you ask me\u201d, says Neeja Shah. \u201cWe have tremendous potential, great work power and smart business skills. All we need is that finer touch. The commitment towards our own vision, the patience to build up a genuine corporate environment and a strong resentment towards this self-damaging short cut called pseudo corporatism. As soon as we fix this, we are in for a party! The world awaits us\u201d, says Ms. Shah as she signs off.<\/p>\n<h6 style=\"text-align:center;\"\/>\n<h6 style=\"text-align:center;\">\u201cThere can be no separation between corporate culture and brand.\u201d<\/h6>\n<p><span id=\"wordads-inline-marker\" style=\"display: none;\"\/>\t\t\t<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>So, what\u2019s your general understanding of the term \u2018Corporate Culture\u2019? It must be on the lines of \u2013 something that describes and directs the ways a company\u2019s owners and employees think, feel and act; right? In short, with the term \u2018Corporate Culture\u2019, your perception is associated with the professionalism of a brand. The professionalism that [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":56196,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[32063,15131,32061,32062],"dealstore":[],"offerexpiration":[],"class_list":["post-56195","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-corporatism","tag-ensoblog","tag-ensospeaks","tag-pseudo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>#ENSOspeaks : Pseudo Corporatism \u2013 #ENSOBlog - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=56195\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"#ENSOspeaks : Pseudo Corporatism \u2013 #ENSOBlog - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"So, what\u2019s your general understanding of the term \u2018Corporate Culture\u2019? 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