{"id":55995,"date":"2025-01-29T18:13:36","date_gmt":"2025-01-29T18:13:36","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/marketing\/embracing-a-little-chaos-will-produce-a-lot-of-marketing-creativity\/"},"modified":"2025-01-29T18:13:36","modified_gmt":"2025-01-29T18:13:36","slug":"embracing-a-little-chaos-will-produce-a-lot-of-marketing-creativity","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=55995","title":{"rendered":"Embracing a little chaos will produce a lot of marketing creativity"},"content":{"rendered":"


\n<\/p>\n

\n

\u201cI left other people alone.\u201d Some days, the ability to make this claim can be a manager\u2019s highest achievement. The task has always been challenging, as I\u2019m naturally inclined to jump in and organize. However, I\u2019ve learned to appreciate the advantages of letting a little chaos reign.<\/p>\n

Chaos, in this context, refers to a situation\u2019s inherent unpredictability. It can be uncomfortable, especially for people with order-creating jobs, such as managers, MOps and technical specialists. Order is often necessary, as it improves control, consistency and efficiency. But at times, you are better off tolerating chaos and amplifying it.<\/p>\n

Enable chaos where employees meet customers<\/h2>\n

The customer world is volatile, uncertain, complex and ambiguous (VUCA). While you can estimate the probability of customer behavior, the outcome remains unpredictable. Employees must be ready to think on their feet and adapt to a constantly changing situation.<\/p>\n

When things get complex, employees\u2019 entrepreneurial spirit, creativity and problem-solving are an enormous advantage.<\/p>\n

People at the top and center of the company can\u2019t act as quickly or accurately as someone who works at the point of action. If you fill management ranks with order-givers you end up with employees who are order-takers.<\/p>\n

At times of uncertainty, employees will look up to see if someone else will step in to solve problems rather than acting. If you want people to be entrepreneurial, you need to give them some rope, which requires living with some chaos.\u00a0<\/p>\n

Dig deeper: Spark creativity: 11 tips to build a more creative business<\/a><\/em><\/strong><\/p>\n

Encourage chaos where you need new ideas and solutions<\/h2>\n

Chaos brings both destruction and opportunity, yet we often focus only on the negative. Hurricanes, for example, cause damage and replenish oceans with oxygen and nutrients. Just as life thrives on unpredictability, companies need it to avoid stagnation.<\/p>\n

Employees who have space will innovate and can come up with marvels. Consider the Starbucks barista who first decided to write customer names on cups. Or the original Southwest flight attendant who interjected her humor into boring flight announcements. A field marketing leader told me about secretly hiring a consultant to analyze sales in a new way. The central ops group was upset but quickly got on board when they saw how effective this was.\u00a0<\/p>\n

Innovation requires more freedom (and subsequent chaos) than most companies provide. Over managing destroys people\u2019s willingness to color outside the lines. However, it is a surefire way to get creative, innovative people to leave.<\/p>\n

Dig deeper: How to find innovative ideas to fuel your marketing decisions<\/a><\/em><\/strong><\/p>\n

Disrupt equilibrium if you need the organization to change\u00a0<\/h2>\n

Organizations don\u2019t evolve voluntarily. They change when the environment imposes a compelling reason why things can\u2019t stay the same. These can be technological advances, market shifts altering revenue patterns, or the arrival of a new executive.<\/p>\n

Other times, change requires leaders to generate chaos. The sweet spot is enough to shake things up but not so much that the organization erupts in pandemonium or freezes up. One CMO I worked with sent his team into the field to witness what real customers do. Updated strategies followed that experience quickly.<\/p>\n

The seeds of agitation may already be present. Marketers may be unhappy about the current situation and desire something better. In any case, to kickstart change, leaders must either create a bit of chaos or turn the dial on urgency.<\/p>\n

Becoming a catalyst for chaos<\/h2>\n

Balancing order and freedom is a constant struggle. In \u201cSmall is Beautiful: Economics as if People Mattered,\u201d E.F. Schumacher argues that this tension lies at the heart of all human conflict.<\/p>\n

His book explores how technology replaces human tasks and the challenges that come with it. Similarly, long-established organizations often become too rigid. In these cases, leaders must act as catalysts of chaos. Here are three ways to restore balance:<\/p>\n

Take the blinders off<\/h3>\n

Assume your organization is overly bureaucratic. If you think it\u2019s not, assume people are hiding it from you or you are so much a part of the system that you don\u2019t see it. I\u2019ve talked to CMOs who confidently relayed their team\u2019s progress.\u00a0<\/p>\n

When I interviewed the senior executives at the next level down, it was clear they didn\u2019t understand the bureaucracy and resistance in the middle tiers of their organizations.\u00a0<\/p>\n

Make a rule, kill a rule<\/h3>\n

Making new stuff is fun, and weeding old stuff isn\u2019t. Smart, capable order-makers often assume that instituting new processes and rules is how they make a difference.\u00a0<\/p>\n

Over time, bureaucracy gets shockingly out of hand. Direct some of your brilliant order-makers to the task of reducing bureaucracy.\u00a0 With some imagination, I\u2019ll bet AI could be a helpful assistant housekeeper for this task.<\/p>\n

Think MVB<\/h3>\n

Minimum viable bureaucracy<\/a> (MVB), inspired by Agile\u2019s Minimum Viable Product concept, keeps an organization\u2019s central functions lean, focusing only on essential coordination. Give tasks to the people closest to the issue. Doing this reguires getting comfortable with less centralized control and more initial mistakes. When employees seek detailed guidance, resist the urge to provide it \u2014 let them figure it out.<\/p>\n

Leading through chaos<\/h2>\n

Neither order nor chaos are adversaries. Both allies offer benefits, and we must maintain balance. Order safeguards what is essential. Chaos reveals opportunity, enlivens our world and sparks creativity. We all benefit from embracing some unpredictability.<\/p>\n

Dig deeper: 5 steps to marketing innovation with creative problem-solving<\/a><\/em><\/strong><\/p>\n

<\/p>\n

\n<\/div>\n

Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the martech community. Our contributors work under the oversight of the editorial staff<\/a> and contributions are checked for quality and relevance to our readers. The opinions they express are their own.<\/em><\/p>\n\n","protected":false},"excerpt":{"rendered":"

\u201cI left other people alone.\u201d Some days, the ability to make this claim can be a manager\u2019s highest achievement. The task has always been challenging, as I\u2019m naturally inclined to jump in and organize. However, I\u2019ve learned to appreciate the advantages of letting a little chaos reign. Chaos, in this context, refers to a situation\u2019s […]<\/p>\n","protected":false},"author":1,"featured_media":55996,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98],"tags":[21766,10159,11469,606,8402,16576],"dealstore":[],"offerexpiration":[],"class_list":["post-55995","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-chaos","tag-creativity","tag-embracing","tag-lot","tag-marketing","tag-produce"],"yoast_head":"\nEmbracing a little chaos will produce a lot of marketing creativity - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=55995\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Embracing a little chaos will produce a lot of marketing creativity - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"\u201cI left other people alone.\u201d Some days, the ability to make this claim can be a manager\u2019s highest achievement. The task has always been challenging, as I\u2019m naturally inclined to jump in and organize. However, I\u2019ve learned to appreciate the advantages of letting a little chaos reign. Chaos, in this context, refers to a situation\u2019s […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fivemor.com\/?p=55995\" \/>\n<meta property=\"og:site_name\" content=\"Som2ny Network\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-29T18:13:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/01\/stock-photo-creativity-and-innovative-are-keys-to-success-concept-of-new-idea-and-innovation-with-br.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"1101\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/fivemor.com\/?p=55995#article\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/?p=55995\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\"},\"headline\":\"Embracing a little chaos will produce a lot of marketing creativity\",\"datePublished\":\"2025-01-29T18:13:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/fivemor.com\/?p=55995\"},\"wordCount\":962,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/?p=55995#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/01\/stock-photo-creativity-and-innovative-are-keys-to-success-concept-of-new-idea-and-innovation-with-br.jpeg\",\"keywords\":[\"Chaos\",\"Creativity\",\"Embracing\",\"lot\",\"marketing\",\"produce\"],\"articleSection\":[\"Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/fivemor.com\/?p=55995#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fivemor.com\/?p=55995\",\"url\":\"https:\/\/fivemor.com\/?p=55995\",\"name\":\"Embracing a little chaos will produce a lot of marketing creativity - Som2ny Network\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/fivemor.com\/?p=55995#primaryimage\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/?p=55995#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/01\/stock-photo-creativity-and-innovative-are-keys-to-success-concept-of-new-idea-and-innovation-with-br.jpeg\",\"datePublished\":\"2025-01-29T18:13:36+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/fivemor.com\/?p=55995#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/fivemor.com\/?p=55995\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/?p=55995#primaryimage\",\"url\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/01\/stock-photo-creativity-and-innovative-are-keys-to-success-concept-of-new-idea-and-innovation-with-br.jpeg\",\"contentUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/01\/stock-photo-creativity-and-innovative-are-keys-to-success-concept-of-new-idea-and-innovation-with-br.jpeg\",\"width\":1500,\"height\":1101},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/fivemor.com\/?p=55995#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/fivemor.com\/?bp_activities=1\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Embracing a little chaos will produce a lot of marketing creativity\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/fivemor.com\/#website\",\"url\":\"https:\/\/fivemor.com\/\",\"name\":\"Som2ny Network\",\"description\":\"Daily Deals\",\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/fivemor.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/fivemor.com\/#organization\",\"name\":\"Som2ny Network\",\"url\":\"https:\/\/fivemor.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png\",\"contentUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png\",\"width\":300,\"height\":86,\"caption\":\"Som2ny Network\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png\",\"caption\":\"admin\"},\"sameAs\":[\"https:\/\/fivemor.com\"],\"url\":\"https:\/\/fivemor.com\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Embracing a little chaos will produce a lot of marketing creativity - Som2ny Network","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/fivemor.com\/?p=55995","og_locale":"en_US","og_type":"article","og_title":"Embracing a little chaos will produce a lot of marketing creativity - Som2ny Network","og_description":"\u201cI left other people alone.\u201d Some days, the ability to make this claim can be a manager\u2019s highest achievement. The task has always been challenging, as I\u2019m naturally inclined to jump in and organize. However, I\u2019ve learned to appreciate the advantages of letting a little chaos reign. Chaos, in this context, refers to a situation\u2019s […]","og_url":"https:\/\/fivemor.com\/?p=55995","og_site_name":"Som2ny Network","article_published_time":"2025-01-29T18:13:36+00:00","og_image":[{"width":1500,"height":1101,"url":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/01\/stock-photo-creativity-and-innovative-are-keys-to-success-concept-of-new-idea-and-innovation-with-br.jpeg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/fivemor.com\/?p=55995#article","isPartOf":{"@id":"https:\/\/fivemor.com\/?p=55995"},"author":{"name":"admin","@id":"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371"},"headline":"Embracing a little chaos will produce a lot of marketing creativity","datePublished":"2025-01-29T18:13:36+00:00","mainEntityOfPage":{"@id":"https:\/\/fivemor.com\/?p=55995"},"wordCount":962,"commentCount":0,"publisher":{"@id":"https:\/\/fivemor.com\/#organization"},"image":{"@id":"https:\/\/fivemor.com\/?p=55995#primaryimage"},"thumbnailUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/01\/stock-photo-creativity-and-innovative-are-keys-to-success-concept-of-new-idea-and-innovation-with-br.jpeg","keywords":["Chaos","Creativity","Embracing","lot","marketing","produce"],"articleSection":["Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/fivemor.com\/?p=55995#respond"]}]},{"@type":"WebPage","@id":"https:\/\/fivemor.com\/?p=55995","url":"https:\/\/fivemor.com\/?p=55995","name":"Embracing a little chaos will produce a lot of marketing creativity - Som2ny Network","isPartOf":{"@id":"https:\/\/fivemor.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/fivemor.com\/?p=55995#primaryimage"},"image":{"@id":"https:\/\/fivemor.com\/?p=55995#primaryimage"},"thumbnailUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/01\/stock-photo-creativity-and-innovative-are-keys-to-success-concept-of-new-idea-and-innovation-with-br.jpeg","datePublished":"2025-01-29T18:13:36+00:00","breadcrumb":{"@id":"https:\/\/fivemor.com\/?p=55995#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/fivemor.com\/?p=55995"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/?p=55995#primaryimage","url":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/01\/stock-photo-creativity-and-innovative-are-keys-to-success-concept-of-new-idea-and-innovation-with-br.jpeg","contentUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/01\/stock-photo-creativity-and-innovative-are-keys-to-success-concept-of-new-idea-and-innovation-with-br.jpeg","width":1500,"height":1101},{"@type":"BreadcrumbList","@id":"https:\/\/fivemor.com\/?p=55995#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/fivemor.com\/?bp_activities=1"},{"@type":"ListItem","position":2,"name":"Embracing a little chaos will produce a lot of marketing creativity"}]},{"@type":"WebSite","@id":"https:\/\/fivemor.com\/#website","url":"https:\/\/fivemor.com\/","name":"Som2ny Network","description":"Daily Deals","publisher":{"@id":"https:\/\/fivemor.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/fivemor.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/fivemor.com\/#organization","name":"Som2ny Network","url":"https:\/\/fivemor.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/#\/schema\/logo\/image\/","url":"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png","contentUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png","width":300,"height":86,"caption":"Som2ny Network"},"image":{"@id":"https:\/\/fivemor.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png","caption":"admin"},"sameAs":["https:\/\/fivemor.com"],"url":"https:\/\/fivemor.com\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts\/55995","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=55995"}],"version-history":[{"count":0,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts\/55995\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/media\/55996"}],"wp:attachment":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=55995"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=55995"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=55995"},{"taxonomy":"dealstore","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fdealstore&post=55995"},{"taxonomy":"offerexpiration","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fofferexpiration&post=55995"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}