{"id":55586,"date":"2025-01-29T13:43:29","date_gmt":"2025-01-29T13:43:29","guid":{"rendered":"https:\/\/peraltafinancing.com\/agriculture\/atomo-beanless-coffee-makes-uk-debut-at-high-end-coffee-house\/"},"modified":"2025-01-29T13:43:29","modified_gmt":"2025-01-29T13:43:29","slug":"atomo-beanless-coffee-makes-uk-debut-at-high-end-coffee-house","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=55586","title":{"rendered":"Atomo beanless coffee makes UK debut at high-end coffee house"},"content":{"rendered":"


\n<\/p>\n

\n

[Disclosure: AgFunder, parent company to\u00a0AgFunderNews<\/em>, is an investor in Atomo.]<\/p>\n

Atomo<\/a>\u2014maker of the \u201cworld\u2019s first beanless espresso<\/a>\u201c\u2014has made its UK debut at Hagen\u2019s espresso bar in Mayfair, London, taking its bean-free coffee to 73 caf\u00e9s worldwide. Profitable growth, however, will come from partnerships with coffee companies looking to blend Atomo\u2019s coffee with regular coffee to save money and cut emissions, says Atomo cofounder and CEO Andy Kleitsch.<\/p>\n

\u201cLaunching at outlets such as Hagen\u2019s provides us with a great way to showcase our product. But we will not go profitable as a company on the back of [selling to] small coffee shops,\u201d acknowledged Kleitsch, who opened a roastery in Seattle capable of producing 4mlbs of ground \u2018coffee\u2019 a year from upcycled date pits last year.<\/p>\n

\u201cWe have a product that you can blend with coffee and you literally can\u2019t tell the difference. And now the cost of our coffee is on par with or less than conventional coffee,\u201d added Kleitsch, who was speaking to AgFunderNews<\/em> after raising $7.8 million from existing investors S2G Ventures and Horizons Ventures, taking its cumulative funding to $58 million.<\/p>\n

\u201cSo we\u2019ve finally hit the trifecta. We taste as good as coffee, we\u2019re better for the planet, and with the launch of our new factory and a new formulation, we\u2019re less expensive, and that has just happened in the last few months.\u201d<\/p>\n

Put simply, he said, the business case for partnering with Atomo is now a lot more compelling that it was when the company launched, as coffee prices continue to rise and available growing regions shrink due to climate change.<\/p>\n

\"Atomo
Atomo\u2019s product can work in multiple settings from ready-to-drink cold brew to grounds, pods, and professional espresso machines. Image credit: Atomo<\/figcaption><\/figure>\n\n

Coffee under threat?<\/strong><\/h4>\n

In part due to climate change, the amount of land that can sustain coffee is dropping, while Arabica\u2014the favored species\u2014 has\u00a0weak genetic diversity<\/a>\u00a0and only grows at certain temperatures, which means moving to higher altitudes as temperatures rise.<\/em><\/p>\n

By 2050, according to one\u00a0recent analysis,<\/a>\u00a0the land suitable for growing Arabica could be reduced by 50%, which means we\u2019re going to see a significant reduction in production, while demand for coffee is also rising, particularly in large markets such as\u00a0China<\/a>\u00a0and\u00a0India.<\/a><\/em><\/p>\n

As for pricing, harvests can vary wildly from year to year making the coffee market notoriously volatile, says Kleitsch. But if you normalize the curve, especially for premium-grade coffee, prices are only going in one direction: up.<\/em><\/p>\n\n

\"Atomo
Atomo\u2019s beanless coffee is made primarily from upcycled date seeds. Image credit: Atomo<\/figcaption><\/figure>\n

\u2018The future of coffee is blended\u2019<\/strong><\/h4>\n

While most coffee drinkers are blissfully unaware that their cup of Morning Joe is under threat, all of the leading coffee companies are acutely aware of the problem, said Kleitsch.<\/p>\n

\u201cThe coffee industry has historically blended high-end Arabica beans with lower-cost Robusta beans to lower costs. We\u2019re offering a product they can use to blend with Arabica that doesn\u2019t come with off notes that you can get with Robusta.\u201d<\/p>\n

He added: \u201cTo have a product that\u2019s interesting for the coffee industry, you have to solve one of their top three problems: availability, quality, and price, and we are now talking to every large coffee company about addressing all three. The future of coffee is blended.<\/p>\n

\u201cOur goal is to help the coffee industry adapt to what is happening in the market. So for example Postcoffee out of Japan did a blend with us<\/a> that was 30% Atomo and they sold out immediately.\u201d<\/p>\n

\u2018We want to make it as easy as possible for people to continue with existing habits\u2019<\/h4>\n

While some consumers enjoy the ritual of grinding coffee beans to make hot coffee every morning, meanwhile, younger consumers are more interested in coffee experiences that are not connected to the bean per se, said Kleitsch.<\/p>\n

Indeed for the vast majority of usage occasions, blending in Atomo\u2019s product with regular coffee can be done seamlessly, he claimed.<\/p>\n

\u201cA lot of people now start their day with cold brew or iced coffee, while the two fastest growing segments of coffee are single serve pods and ready-to-drink products. In those segments, the bean is completely removed. We want to make it as easy as possible for people to continue with existing habits, whether they buy packaged coffee, K-cups, pods, capsules, ready-to-drink coffee, or espresso.\u201d<\/p>\n

While some firms blending with Atomo coffee may highlight Atomo\u2019s contribution prominently, others may take more of a \u201cstealth\u201d approach, he said.<\/p>\n

A smoother, less bitter cup<\/strong><\/h4>\n

Using date seeds, ramon seeds, green banana, sunflower seed extract, carob, fructose, strawberry fiber, carrot, potato fiber, pea protein, black aronia berry, defatted fenugreek seeds, and caffeine from green tea, Atomo delivers a smoother cup you don\u2019t need to load with cream and sugar for taste, claims Kleitsch.<\/p>\n

\u201cWe have created something that\u2019s less bitter [than regular coffee] with more chocolate, dried fruit and graham cracker notes. And you can dial up or down the caffeine.\u201d<\/p>\n

To make it, he said, \u201cWe take date pits that would otherwise be burned or thrown away from farmers in Coachella Valley, and put them through a series of cleaning, washing, drying and granulation steps to get them prepared for use in our Seattle roastery.<\/p>\n

\u201cDate pits by themselves don\u2019t taste like coffee, but we infuse them in a marinade and add heat to create what we call the cross Maillard reaction to generate the coffee compounds we\u2019re searching for.\u201d<\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"

[Disclosure: AgFunder, parent company to\u00a0AgFunderNews, is an investor in Atomo.] Atomo\u2014maker of the \u201cworld\u2019s first beanless espresso\u201c\u2014has made its UK debut at Hagen\u2019s espresso bar in Mayfair, London, taking its bean-free coffee to 73 caf\u00e9s worldwide. Profitable growth, however, will come from partnerships with coffee companies looking to blend Atomo\u2019s coffee with regular coffee to […]<\/p>\n","protected":false},"author":1,"featured_media":55587,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12026],"tags":[31810,31811,31812,5233,13917,5531,594],"dealstore":[],"offerexpiration":[],"class_list":["post-55586","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agriculture","tag-agfunder","tag-atomo","tag-beanless","tag-coffee","tag-debut","tag-highend","tag-house"],"yoast_head":"\nAtomo beanless coffee makes UK debut at high-end coffee house - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=55586\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Atomo beanless coffee makes UK debut at high-end coffee house - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"[Disclosure: AgFunder, parent company to\u00a0AgFunderNews, is an investor in Atomo.] Atomo\u2014maker of the \u201cworld\u2019s first beanless espresso\u201c\u2014has made its UK debut at Hagen\u2019s espresso bar in Mayfair, London, taking its bean-free coffee to 73 caf\u00e9s worldwide. 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