{"id":55339,"date":"2025-01-29T11:04:39","date_gmt":"2025-01-29T11:04:39","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/stay-home-stay-safe-stay-home-ad-campaigns-for-covid-19-arts-in-ads\/"},"modified":"2025-01-29T11:04:39","modified_gmt":"2025-01-29T11:04:39","slug":"stay-home-stay-safe-stay-home-ad-campaigns-for-covid-19-arts-in-ads","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=55339","title":{"rendered":"Stay Home, Stay Safe \u2013 Stay Home Ad Campaigns for COVID-19 \u2013 Arts in Ads"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>As governments and media around the world urge the public to stay indoor during the pandemic, a number of brands have also stepped up to create ad campaigns to encourage people to stay home. Here are some memorable ad campaigns during the coronavirus pandemic in recent months.<\/p>\n<h2 class=\"wp-block-heading\">1. Heineken \u2013 Connections <\/h2>\n<p>Published: May 2020 <\/p>\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-rich wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<p><iframe loading=\"lazy\" title=\"Heineken | Connections\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/WZnHkv5-z4k?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<\/div>\n<\/figure>\n<div class=\"wp-block-group\">\n<div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h4 class=\"wp-block-heading\"><strong>Overview:<\/strong><\/h4>\n<p><a href=\"https:\/\/www2.heineken.com\/socialise-responsibly\" target=\"_blank\" rel=\"noreferrer noopener\">We want to keep socialising, but in a responsible way.<\/a> How do we stay connected to our loved ones and friends during the pandemic? We video-call them. Heineken highlights the real side of internet communication, from poor internet connections, tired eyes from looking at the screen for too long, to trying to find a way to stand your phone. <\/p>\n<\/div>\n<\/div>\n<h4 class=\"wp-block-heading\"><strong>Key Messages:<\/strong> <\/h4>\n<p>Distance doesn\u2019t matter. Keep socialising with your friends, but be responsible.<\/p>\n<h4 class=\"wp-block-heading\">Credits: <\/h4>\n<p><a href=\"http:\/\/www.publicis.it\/?campagna=connections\">Publicis- Italy<\/a><\/p>\n<h4 class=\"wp-block-heading\">Why I like it: <\/h4>\n<p>It is a great stay home campaign that shows all the relatable minor inconveniences we have to handle daily while trying to stay connected online with our friends.  Social distancing and staying at home might be sucks, but it doesn\u2019t mean you are isolated from the outside world. <\/p>\n<h2 class=\"wp-block-heading\">2 .IKEA \u2013 Stay Home <\/h2>\n<p>Published: March 2020<\/p>\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-rich wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<p><iframe loading=\"lazy\" title=\"Your house has something to tell you - Anuncio IKEA\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/zg0Hei0cjl0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<\/div>\n<\/figure>\n<h4 class=\"wp-block-heading\">Overview:<\/h4>\n<p>Home is the place that always there with many moments and feelings for us, and Ikea wants us to remember this. Home is where we can be ourselves and share real feelings, and where we have our ups and downs at. It might be a dreadful experience to be isolated in our homes, but this ad wants us to see our homes in a new perspective, to reconnect with our homes. <\/p>\n<h4 class=\"wp-block-heading\">Key Messages: <\/h4>\n<p>Your home will be here for you, no matter what. <\/p>\n<h4 class=\"wp-block-heading\">Credits: <\/h4>\n<p><a href=\"https:\/\/www.mccann.es\/trabajos-creativos-de-publicidad\/yomequedoencasa.html\">McCANN Madrid <\/a><\/p>\n<h4 class=\"wp-block-heading\">Why I like it:<\/h4>\n<p>It is a heartwarming ad that encourages people to be patience and make the most out of time at home during this hard time. It does not contains any direct sales message, but a simple message: Home is our shelter, and it is going to protect us well. Now it might be a good time to pause, reflect and collect our thoughts before our next moves. <\/p>\n<h2 class=\"wp-block-heading\">3. Dove \u2013 Courage is Beautiful <\/h2>\n<p>Published: April, 2020 <\/p>\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-rich wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<p><iframe loading=\"lazy\" title=\"Dove | Courage is Beautiful\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/sQOq0-ODBbc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<\/div>\n<\/figure>\n<h4 class=\"wp-block-heading\">Overview: <\/h4>\n<p>Unilever brand chief<a href=\"https:\/\/adage.com\/article\/cmo-strategy\/dove-puts-new-face-real-beauty-salute-health-workers\/2249186\"> shared<\/a>, \u2018these conversations about beauty, however relevant they might have seemed a few months ago, now seem superficial\u2019.<\/p>\n<p>Dove\u2019s campaign, \u2018Courage is Beautiful\u2019, is dedicated to all the frontline heros, and to those who support them. The campaign\u2019s ad features faces of the frontlines healthcare workers during the COVID-19 pandemic, showing the red marks and cuts on their faces caused by wearing the protective gears daily.  The end of the U.S. version of the ad also <a href=\"https:\/\/www.dove.com\/us\/en\/stories\/about-dove\/take-care-be-safe.html\">states<\/a> that Dove is donating to Direct Relief to care for front-line healthcare workers in the U.S. <\/p>\n<h4 class=\"wp-block-heading\">Key Messages: <\/h4>\n<p>Alan Jope, CEO of Unilever shared on his twitter: <\/p>\n<div class=\"wp-block-group\">\n<div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-embed-twitter wp-block-embed is-type-rich\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"embed-twitter\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">The women and men in this ad are on the frontline of the Covid-19 pandemic. They\u2019re truly heroic, demonstrating self-sacrifice and putting their patients and community first for the greater good. Proud that <a href=\"https:\/\/twitter.com\/Dove?ref_src=twsrc%5Etfw\">@Dove<\/a> is showing that courage and care are beautiful. <a href=\"https:\/\/t.co\/tHcKikNcGy\">pic.twitter.com\/tHcKikNcGy<\/a><\/p>\n<p>\u2014 Alan Jope (@alanjope) <a href=\"https:\/\/twitter.com\/alanjope\/status\/1247964123478077446?ref_src=twsrc%5Etfw\">April 8, 2020<\/a><\/p><\/blockquote>\n<\/div>\n<\/div>\n<\/figure>\n<\/div>\n<\/div>\n<p>The women and men in this ad are on the frontline of the Covid-19 pandemic. They\u2019re truly heroic, demonstrating self-sacrifice and putting their patients and community first for the greater good. Proud that <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/Dove?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1247964123478077446%7Ctwgr%5E&amp;ref_url=https%3A%2F%2Fwww.revelist.com%2Fbeauty-news-%2Fdove-courage-beautiful-campaign-healthcare%2F17672\" target=\"_blank\">@Dove<\/a> is showing that courage and care are beautiful.<\/p>\n<h4 class=\"wp-block-heading\">Credits:<\/h4>\n<p><a href=\"https:\/\/www.ogilvy.com\/work\/communication\/courage-beautiful\">Ogilvy <\/a><\/p>\n<h4 class=\"wp-block-heading\">Why I Like it:<\/h4>\n<p>Dove is well-recognised for their authentic \u2018Real Beauty\u2019 ads, and their latest campaign deliver a message of gratitude for frontline healthcare workers tirelessly working around the clock to help treat the COVID-19 patients. It is a simple yet powerful ad to show support and appreciation to the brave frontline workers. <\/p>\n<p><span id=\"wordads-inline-marker\" style=\"display: none;\"\/>\t\t\t<\/p><\/div>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\n<br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As governments and media around the world urge the public to stay indoor during the pandemic, a number of brands have also stepped up to create ad campaigns to encourage people to stay home. Here are some memorable ad campaigns during the coronavirus pandemic in recent months. 1. Heineken \u2013 Connections Published: May 2020 Overview: [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":55340,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[14239,1107,18719,13547,1159,2116,4761],"dealstore":[],"offerexpiration":[],"class_list":["post-55339","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-ads","tag-arts","tag-campaigns","tag-covid19","tag-home","tag-safe","tag-stay"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Stay Home, Stay Safe \u2013 Stay Home Ad Campaigns for COVID-19 \u2013 Arts in Ads - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=55339\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Stay Home, Stay Safe \u2013 Stay Home Ad Campaigns for COVID-19 \u2013 Arts in Ads - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"As governments and media around the world urge the public to stay indoor during the pandemic, a number of brands have also stepped up to create ad campaigns to encourage people to stay home. Here are some memorable ad campaigns during the coronavirus pandemic in recent months. 1. 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