{"id":54968,"date":"2025-01-29T07:04:31","date_gmt":"2025-01-29T07:04:31","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/why-is-advertising-so-unpopular\/"},"modified":"2025-01-29T07:04:31","modified_gmt":"2025-01-29T07:04:31","slug":"why-is-advertising-so-unpopular","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=54968","title":{"rendered":"Why is advertising so unpopular?"},"content":{"rendered":"


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Bob Hoffman tipped me off in a tweet<\/a><\/strong>:<\/p>\n

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Here’s something rare: Intelligent people talking about advertising. (@AdContrarian) <\/em>March 4, 2021<\/em><\/a><\/p>\n

Why is advertising so unpopular?<\/strong><\/a>
by Paul Feldwick<\/em>
It has been widely accepted over the last few years that consumers feel advertising is a nuisance. It insists upon an unpleasant and increasingly intrusive presence in their lives and is something to be avoided if possible\u2026<\/p>\n<\/blockquote>\n

No kidding. Not that advertising in the past has always been\u00a0 welcomed.\u00a0 Culled from some surveys<\/a><\/strong>:<\/p>\n

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Oh! I forgot to add the dates of these surveys:<\/p>\n

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More from Why is advertising so unpopular?<\/strong>:<\/p>\n

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\u2026Online advertising has contributed to this enormously, with the interruptions to people\u2019s browsing experience by pop-ups, the creepiness of much retargeting and the sheer annoyance of autoplay videos often listed as the main offenders. There seems to be no escaping the persistent noise of advertising\u2026 <\/p>\n<\/blockquote>\n

All this sounds eerily familiar. A post from 2010:<\/p>\n

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Foretellings<\/a><\/strong>
\u2026The more people use smartphones, the less they\u2019ll tolerate silly graphical doodads mucking up their small\u00a0 screens \u2026 Advertising on smartphones will be considered an annoyance, invasive, and rather dinky\u2026<\/p>\n<\/blockquote>\n

And 2012:<\/p>\n

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Digital Distractions<\/a><\/strong>
Advertisers are getting wise to the drawbacks of marketing in the digital nest \u2026 Digital interruptions are headache-inducing\u2026<\/p>\n<\/blockquote>\n

Bouncing back to Mr. Feldwick\u2019s piece:<\/p>\n

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\u2026 Advertising as an industry regards itself as \u2018of the moment\u2019 yet, as with anything else, there is much to learn from the past. As Paul says, \u2018If we don\u2019t understand the past, we have no hope of making sense of the future.\u2019 There is a great deal to learn from the history of advertising that has a tremendous relevance today\u2026<\/p>\n<\/blockquote>\n

Sounds about right to me. I\u2019ve been \u2018teaching\u2019 a course on Udemy<\/strong><\/a> about creative advertising \u2013 dipping into the past for inspiration. The course is also on YouTube<\/a><\/strong>:<\/p>\n

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