{"id":54471,"date":"2025-01-29T01:51:17","date_gmt":"2025-01-29T01:51:17","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/musk-rebranded-trump-thats-not-what-happened\/"},"modified":"2025-01-29T01:51:17","modified_gmt":"2025-01-29T01:51:17","slug":"musk-rebranded-trump-thats-not-what-happened","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=54471","title":{"rendered":"Musk Rebranded Trump? That’s Not What Happened"},"content":{"rendered":"


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Photo by Pachon in Motion from Pexels<\/figcaption><\/figure>\n

Kyle Chayka is a staff writer at The New Yorker<\/em><\/a>. He wrote a piece after the election about Elon Musk\u2019s impact on the Trump brand. Here\u2019s a small excerpt to chew on.<\/p>\n

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It\u2019s hard to overstate the success that a Trump-Musk axis has already had in rebranding Trump\u2019s image.<\/span>\u2026 In the company of Musk\u2014redolent of angular Cybertrucks, reusable rockets, and humanity living on Mars\u2014Trump appears not as an elderly, increasingly incoherent, legally embattled former President who failed to get re\u00eblected once but as the leader of an energized, risktaking, unorthodox, tech-forward regime.<\/p>\n<\/blockquote>\n

I\u2019m a big fan of Chayka\u2019s work and the magazine, but there\u2019s no mention in the article about how Trump\u2019s reputation and image might tarnish Musk\u2019s brand. There\u2019s also no mention of Trump\u2019s take on the so-called \u201crebrand.\u201d Given what we know about the megalomaniac and distractor-in-chief, it\u2019s hard to imagine him thinking he needs any improvements to his brand or image.<\/p>\n

Also, the last time Musk endeavored to rebrand a company, he turned Twitter into X and invited far right extremists to the site. It\u2019s important to note that X might be exactly what Musk wants it to be today, but the company is worth a small fraction<\/a> of the $44 Billion he paid for it just two years and one month ago, and that has to hurt<\/em>.<\/p>\n

When it\u2019s not done for vanity, a rebrand is typically undertaken when the legacy brand is no longer culturally relevant or economically productive. Trump didn\u2019t need a rebrand and he didn\u2019t receive one. He made a new friend who happens to be richer, younger, and some would say cooler than the former and future President.<\/p>\n

When it comes to rebranding, the Republican Party is another matter. Trump has managed to radically change the Grand Old Party\u2019s brand. There\u2019s nothing at all conservative about the GOP today. Politically speaking, the new leaders of the party are amateurs and extremists. In a weird twist, they are aware of this, proud of it, and have made it a selling point. It\u2019s a feature, not a flaw.<\/p>\n

Speaking of features and flaws, Chayka\u2019s article does successfully tether Silicon Valley\u2019s power players to Trump\u2019s White House.<\/p>\n

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For fans of Musk\u2019s techno-accelerationist vision, the Trumpian alliance amounts to the dawning of a bold new political era. Rachael Horwitz<\/a>, the chief marketing officer of the San Francisco venture-capital firm Haun Ventures, said, \u2018Elon has given a new shape to how some people view not just Trump but maybe even conservatism,\u2019 she said, adding, \u2018I think there is optimism at this moment. There\u2019s hope.\u2019<\/p>\n<\/blockquote>\n

Hope? We\u2019ve heard that word before. What does it mean to the creatures of The Valley today? I believe it means a lack of regulation and avoidance of taxes on their companies and personal wealth. But other than the robotification of humanity and life on Mars, what are today\u2019s techno-accelerationists hoping for exactly?<\/p>\n

It seems an odd marriage, this. The Valley traditionally has honored education, especially math and science, and a culture of achievement. I might be missing it, but it seems to me that the only shared value between Trump\u2019s team and the titans and vultures of The Valley is the love of money and power. Of course, the love of money and power is at the root of many alliances. Nevertheless, I wonder how this alliance will work out for them.<\/p>\n

If the economy flatlines under Trump, what then? Whoever and whatever occupies The White House, Musk always needs to sell more cars, Zuck wants to sell more ads, and Bezos will sell anything in the warehouse. Not incidentally, Americans\u2019 confidence in technology firms has dropped in recent years.<\/p>\n

According to the 2024 Silicon Valley Poll<\/a>, concerns about the tech sector are prominent in the Bay Area, with 75% of those polled believing that Silicon Valley\u2019s leading tech companies wield too much power and influence. Additionally, 80% agree that the growth of the tech industry is a key driver of the region\u2019s high cost of living and housing.<\/p>\n

There are other serious concerns across the nation about the tech industry\u2019s treatment of labor and its abuse of the environment. Did you know that Google\u2019s emissions in 2023 were almost 50% higher<\/a> than in 2019, largely due to the energy demand tied to data centers? It\u2019s easy to see why some of the tech sector\u2019s CEOs seek protection from a perceived strong man. It\u2019s like these Doctors Frankenstein are suddenly frightened of their own inventions and the possibility of a customer revolt.<\/p>\n

Related<\/em><\/h3>\n<\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"

Photo by Pachon in Motion from Pexels Kyle Chayka is a staff writer at The New Yorker. He wrote a piece after the election about Elon Musk\u2019s impact on the Trump brand. Here\u2019s a small excerpt to chew on. It\u2019s hard to overstate the success that a Trump-Musk axis has already had in rebranding Trump\u2019s […]<\/p>\n","protected":false},"author":1,"featured_media":54472,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[21703,4971,31427,1175],"dealstore":[],"offerexpiration":[],"class_list":["post-54471","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-happened","tag-musk","tag-rebranded","tag-trump"],"yoast_head":"\nMusk Rebranded Trump? 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