{"id":54229,"date":"2025-01-28T23:15:14","date_gmt":"2025-01-28T23:15:14","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/how-ctv-marketers-can-learn-to-stop-worrying-and-love-the-full-funnel\/"},"modified":"2025-01-28T23:15:14","modified_gmt":"2025-01-28T23:15:14","slug":"how-ctv-marketers-can-learn-to-stop-worrying-and-love-the-full-funnel","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=54229","title":{"rendered":"How CTV Marketers Can Learn To Stop Worrying And Love The Full Funnel"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<p>Is the marketing funnel as we know it officially dead? Variations of that eternal question were posed over and over again to panelists at Paramount Advertising\u2019s Performance Now summit in New York City on Tuesday. But despite some speakers joking that \u201cfunnel\u201d has become \u201cthe new F-word,\u201d no one really took the bait. In fact, [&#8230;]<\/p>\n<p>The post <a href=\"https:\/\/www.adexchanger.com\/tv-2\/how-ctv-marketers-can-learn-to-stop-worrying-and-love-the-full-funnel\/\" data-wpel-link=\"internal\">How CTV Marketers Can Learn To Stop Worrying And Love The Full Funnel<\/a> appeared first on <a href=\"https:\/\/www.adexchanger.com\" data-wpel-link=\"internal\">AdExchanger<\/a>.<\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>Is the marketing funnel as we know it officially dead? Variations of that eternal question were posed over and over again to panelists at Paramount Advertising\u2019s Performance Now summit in New York City on Tuesday. But despite some speakers joking that \u201cfunnel\u201d has become \u201cthe new F-word,\u201d no one really took the bait. In fact, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[12728,247,2107,4963,465,13352,1403,31335],"dealstore":[],"offerexpiration":[],"class_list":["post-54229","post","type-post","status-publish","format-standard","hentry","category-advertising","tag-ctv","tag-full","tag-funnel","tag-learn","tag-love","tag-marketers","tag-stop","tag-worrying"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How CTV Marketers Can Learn To Stop Worrying And Love The Full Funnel - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=54229\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How CTV Marketers Can Learn To Stop Worrying And Love The Full Funnel - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Is the marketing funnel as we know it officially dead? Variations of that eternal question were posed over and over again to panelists at Paramount Advertising\u2019s Performance Now summit in New York City on Tuesday. But despite some speakers joking that \u201cfunnel\u201d has become \u201cthe new F-word,\u201d no one really took the bait. In fact, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fivemor.com\/?p=54229\" \/>\n<meta property=\"og:site_name\" content=\"Som2ny Network\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-28T23:15:14+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/fivemor.com\/?p=54229#article\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/?p=54229\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\"},\"headline\":\"How CTV Marketers Can Learn To Stop Worrying And Love The Full Funnel\",\"datePublished\":\"2025-01-28T23:15:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/fivemor.com\/?p=54229\"},\"wordCount\":90,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"keywords\":[\"ctv\",\"Full\",\"Funnel\",\"Learn\",\"LOVE\",\"Marketers\",\"Stop\",\"Worrying\"],\"articleSection\":[\"Advertising\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/fivemor.com\/?p=54229#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fivemor.com\/?p=54229\",\"url\":\"https:\/\/fivemor.com\/?p=54229\",\"name\":\"How CTV Marketers Can Learn To Stop Worrying And Love The Full Funnel - Som2ny Network\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/#website\"},\"datePublished\":\"2025-01-28T23:15:14+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/fivemor.com\/?p=54229#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/fivemor.com\/?p=54229\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/fivemor.com\/?p=54229#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/fivemor.com\/?bp_activities=1\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How CTV Marketers Can Learn To Stop Worrying And Love The Full Funnel\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/fivemor.com\/#website\",\"url\":\"https:\/\/fivemor.com\/\",\"name\":\"Som2ny Network\",\"description\":\"Daily Deals\",\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/fivemor.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/fivemor.com\/#organization\",\"name\":\"Som2ny Network\",\"url\":\"https:\/\/fivemor.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png\",\"contentUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png\",\"width\":300,\"height\":86,\"caption\":\"Som2ny Network\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png\",\"caption\":\"admin\"},\"sameAs\":[\"https:\/\/fivemor.com\"],\"url\":\"https:\/\/fivemor.com\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How CTV Marketers Can Learn To Stop Worrying And Love The Full Funnel - Som2ny Network","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/fivemor.com\/?p=54229","og_locale":"en_US","og_type":"article","og_title":"How CTV Marketers Can Learn To Stop Worrying And Love The Full Funnel - Som2ny Network","og_description":"Is the marketing funnel as we know it officially dead? 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