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Typography is one of those key brand elements that you never notice when it\u2019s done right, but when it\u2019s weird\u2026it\u2019s really weird. <\/span>(No shade to Comic Sans, but\u2026)<\/span><\/p>\n Emails should look and feel like they belong to your brand, but\u2014like with all things email\u2014it\u2019s not as simple as copying-and-pasting a font from the brand guidelines your design team spent hours deliberating over.\u00a0<\/span><\/p>\n With email marketing, you have two choices for your live text: Web fonts and web safe fonts. In this post, we\u2019ll talk through the differences between the two, why we recommend web safe fonts, and how you can embed them in your emails so you can stay aligned with your brand <\/span>and <\/span><\/i>make your emails accessible for all of your subscribers.<\/span><\/p>\n In this article we\u2019ll cover:<\/span><\/p>\n You\u2019re probably reading this blog post with a web safe font\u2014fonts you know and love like Arial, Helvetica, and Open Sans. These are pre-installed fonts that come with all operating systems, so you know they\u2019ll render correctly if you use them in an email.<\/span><\/p>\n You also have the option to use a web font. These are hosted externally, offering you more variety (like using your brand\u2019s custom font), but potentially less reliable for email templates.<\/span><\/p>\nWeb fonts vs. web safe fonts<\/span><\/h2>\n