{"id":52507,"date":"2025-01-28T05:04:25","date_gmt":"2025-01-28T05:04:25","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/silverpush-wins-best-use-of-technology-at-mena-digital-awards-2024\/"},"modified":"2025-01-28T05:04:25","modified_gmt":"2025-01-28T05:04:25","slug":"silverpush-wins-best-use-of-technology-at-mena-digital-awards-2024","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=52507","title":{"rendered":"Silverpush Wins \u201cBest Use of Technology\u201d at MENA Digital Awards 2024"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"bsf_rt_marker\">\n<p>Reaching the right audience at the perfect moment is every brand\u2019s goal\u2014and for Daawat by LT Foods, we made it happen. We\u2019re excited to share that <em>Silverpush has won Bronze in the Best Use of Technology Award at the MENA Digital Awards 2024 for the Daawat YouTube campaign<\/em> under the Digital Assets category.<\/p>\n<p>Daawat, a beloved rice brand, wanted to strengthen its connection with Emirati homes, particularly among Arab women in the UAE. But here\u2019s the challenge: broad targeting on YouTube for cooking content often wastes ad spend and misses the mark. Daawat needed a smarter solution, and that\u2019s where we came in.<\/p>\n<p><strong>The brand then teamed up with Initiative MENA and leveraged Silverpush\u2019s Mirrors, an AI-powered contextual intelligence solution, to get super precise.<\/strong> Mirrors provided a smarter way to enhance ad campaigns by ensuring video ad placements were not only contextually relevant but also aligned with the audience\u2019s interests and behaviors at the perfect moment.<\/p>\n<p>By analyzing specific video contexts instead of relying solely on keywords, Mirrors delivered more organic engagement, increased the likelihood of views, and improved conversions\u2014making campaigns more impactful and responsive.<\/p>\n<p><em>The results were nothing short of impressive: it achieved a 1.24x uplift in view-through rate (VTR), a 1.25x increase in click-through rate (CTR), and a significant boost in overall sales performance.<\/em><\/p>\n<p>At Silverpush, we\u2019re all about helping brands make real connections with their audience in the moments that matter. This win just reinforces what we do best\u2014mixing innovation with impact. And trust us, we\u2019re just getting started.<\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Reaching the right audience at the perfect moment is every brand\u2019s goal\u2014and for Daawat by LT Foods, we made it happen. We\u2019re excited to share that Silverpush has won Bronze in the Best Use of Technology Award at the MENA Digital Awards 2024 for the Daawat YouTube campaign under the Digital Assets category. Daawat, a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":52508,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[7271,824,30665,30664,3912,10829],"dealstore":[],"offerexpiration":[],"class_list":["post-52507","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-awards","tag-digital","tag-mena","tag-silverpush","tag-technology","tag-wins"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Silverpush Wins \u201cBest Use of Technology\u201d at MENA Digital Awards 2024 - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=52507\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Silverpush Wins \u201cBest Use of Technology\u201d at MENA Digital Awards 2024 - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Reaching the right audience at the perfect moment is every brand\u2019s goal\u2014and for Daawat by LT Foods, we made it happen. We\u2019re excited to share that Silverpush has won Bronze in the Best Use of Technology Award at the MENA Digital Awards 2024 for the Daawat YouTube campaign under the Digital Assets category. Daawat, a [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fivemor.com\/?p=52507\" \/>\n<meta property=\"og:site_name\" content=\"Som2ny Network\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-28T05:04:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/01\/Silverpush-Wins-Best-Use-of-Technology-at-MENA-Digital-Awards-2024-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/fivemor.com\/?p=52507#article\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/?p=52507\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\"},\"headline\":\"Silverpush Wins \u201cBest Use of Technology\u201d at MENA Digital Awards 2024\",\"datePublished\":\"2025-01-28T05:04:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/fivemor.com\/?p=52507\"},\"wordCount\":274,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/?p=52507#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/01\/Silverpush-Wins-Best-Use-of-Technology-at-MENA-Digital-Awards-2024-1.jpg\",\"keywords\":[\"Awards\",\"Digital\",\"MENA\",\"Silverpush\",\"Technology\",\"Wins\"],\"articleSection\":[\"Advertising\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/fivemor.com\/?p=52507#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fivemor.com\/?p=52507\",\"url\":\"https:\/\/fivemor.com\/?p=52507\",\"name\":\"Silverpush Wins \u201cBest Use of Technology\u201d at MENA Digital Awards 2024 - 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