{"id":51626,"date":"2025-01-27T20:06:58","date_gmt":"2025-01-27T20:06:58","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/gordon-ramsays-new-f-word-flora\/"},"modified":"2025-01-27T20:06:58","modified_gmt":"2025-01-27T20:06:58","slug":"gordon-ramsays-new-f-word-flora","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=51626","title":{"rendered":"Gordon Ramsay\u2019s new f-word: Flora"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"the-post\">\n<p><!-- End Ezoic - gen_under_first_paragraph - under_first_paragraph --><span id=\"ezoic-pub-ad-placeholder-909\" data-method=\"placement-service\"\/><span data-ez-ph-id=\"909\"\/><!-- Ezoic - gen_under_first_paragraph - under_first_paragraph --><!-- .entry-header-outer \/--><\/p>\n<div class=\"entry-content entry clearfix\">\n<p>As if we needed proof of his over exposure, here\u2019s more Gordon Ramsay. This time he\u2019s selling Flora, following on from an appearance in Uncommon Amsterdam\u2019s spot for the <a href=\"https:\/\/www.moreaboutadvertising.com\/2025\/01\/gordon-ramsay-puts-his-foot-in-it-for-hay-day-and-uncommon\/\">Hay Day farming video game<\/a>.<\/p>\n<p>In both, Ramsay is coupled with farmyard animals \u2013 in this case a computer-generated cow who approves non-dairy Flora. Launches in the Netherlands (does Ramsay have a special place in the Dutch heart?) and the UK.<\/p>\n<p><span id=\"ezoic-pub-ad-placeholder-709\" data-method=\"ai-placeholders\" class=\"ezoic-autoinsert-ad\"\/><span data-ez-ph-id=\"709\"\/><\/p>\n<p class=\"p1\">Jorn Socquet, CMO at Flora Food Group, said: \u201cI couldn\u2019t be prouder to announce our new \u2018Skip the Cow\u2019 campaign featuring the iconic Gordon Ramsay. This campaign represents a bold step forward in showcasing the incredible versatility and taste of Flora for cooking and baking. Gordon\u2019s passion for exceptional food aligns perfectly with our commitment to innovation and offering sustainable, plant-forward alternatives that don\u2019t compromise on flavour or performance. And if Gordon Ramsay thinks it\u2019s good, who the f%$k are we to disagree? Sorry. It seems we\u2019ve spent too much time with the great chef.\u201d<\/p>\n<p class=\"p1\">Dan Watts, ECD at Pablo, said: \u201cFor me, baking and swearing go hand in hand. Particularly when my kids are involved. Happily with Flora, the results are always worth it . All the great taste of butter but without the weird going through a cow part. It\u2019s been a great dollop of fun to work with the Flora team and Gordon Ramsay, to show how cooking with Flora is yet another excellent way to Skip The Cow.\u201d<\/p>\n<p class=\"p1\">Flora\u2019s \u201cSkip The Cow\u201d campaign won plenty of awards in 2023 \u2013 including a Cannes Lion for Creative Strategy, an APG Gold Award for Creative Strategy, and a PETA Vegan Foods Award \u2013 so they clearly know what they are doing. The cow and Ramsay both have plenty of experience at this too by now.<\/p>\n<p>MAA creative scale: 6.5<\/p>\n<\/p><\/div>\n<p><span id=\"ezoic-pub-ad-placeholder-710\" data-method=\"ai-placeholders\" class=\"ezoic-autoinsert-ad\"\/><span data-ez-ph-id=\"710\"\/><!-- .entry-content \/--><\/p>\n<p>\t\t<!-- .share-buttons \/--><\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>As if we needed proof of his over exposure, here\u2019s more Gordon Ramsay. This time he\u2019s selling Flora, following on from an appearance in Uncommon Amsterdam\u2019s spot for the Hay Day farming video game. In both, Ramsay is coupled with farmyard animals \u2013 in this case a computer-generated cow who approves non-dairy Flora. Launches in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":51627,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[30339,30338,4512,30337],"dealstore":[],"offerexpiration":[],"class_list":["post-51626","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-flora","tag-fword","tag-gordon","tag-ramsays"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Gordon Ramsay\u2019s new f-word: Flora - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=51626\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gordon Ramsay\u2019s new f-word: Flora - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"As if we needed proof of his over exposure, here\u2019s more Gordon Ramsay. This time he\u2019s selling Flora, following on from an appearance in Uncommon Amsterdam\u2019s spot for the Hay Day farming video game. In both, Ramsay is coupled with farmyard animals \u2013 in this case a computer-generated cow who approves non-dairy Flora. 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