{"id":51546,"date":"2025-01-27T19:26:00","date_gmt":"2025-01-27T19:26:00","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/marketing\/the-best-time-to-post-on-linkedin-heatmap-graph\/"},"modified":"2025-01-27T19:26:00","modified_gmt":"2025-01-27T19:26:00","slug":"the-best-time-to-post-on-linkedin-heatmap-graph","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=51546","title":{"rendered":"The Best Time to Post on LinkedIn (+Heatmap Graph)"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>After digging into millions of posts sent through Buffer, we\u2019ve pinpointed the best time to post on all major\u00a0<a href=\"https:\/\/buffer.com\/library\/social-media-sites\/\">social platforms<\/a>\u00a0for maximum engagement and reach \u2014 LinkedIn included.<\/p>\n<p>Discovering the best time to post on LinkedIn was particularly fascinating. While most other social media platforms can be pretty unpredictable, with ebbs and flows in activity happening at random times of the day, LinkedIn\u2019s high-engagement time slots are\u00a0<em>like clockwork<\/em>.<\/p>\n<p>I\u2019ll be honest: this is a nice change of pace compared to the unpredictability of social media in general!<\/p>\n<p>It makes sense, of course \u2014\u00a0LinkedIn\u2019s primary purpose is to connect professionals, and many users need to log on daily for their work, so during regular working hours.<\/p>\n<p>Another fun part of exploring the best time to post on LinkedIn was figuring out the best content type to post on the platform. (Finally, some hard evidence supports my anecdotal claims that folks need to use\u00a0<a href=\"https:\/\/buffer.com\/library\/linkedin-carousels\/\">LinkedIn carousels<\/a>!)<\/p>\n<p>But I\u2019m getting ahead of myself here. Let\u2019s take a stroll through some stats.<\/p>\n<figure class=\"kg-card kg-embed-card\"><iframe loading=\"lazy\" title=\"The Best Time to Post on LinkedIn in 2025: 1 Million Posts Analyzed\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/5-uxscp9V9I?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/figure>\n<h2 id=\"is-there-a-best-time-to-post-on-linkedin\">Is there a best time to post on LinkedIn?<\/h2>\n<p>After analyzing more than 1 million LinkedIn posts sent through Buffer, we were able to pinpoint some clear posting times when content tended to get higher engagement than others.<\/p>\n<p>So, your LinkedIn content is\u00a0<em>more likely<\/em>\u00a0to get engagement in these windows, whether you&#8217;re looking to grow a LinkedIn Page for a brand or your own\u00a0<a href=\"https:\/\/buffer.com\/resources\/how-to-build-a-personal-brand\/?ref=buffer.com\">personal brand<\/a>\u00a0with a LinkedIn profile.<\/p>\n<p>Social media engagement is a particularly useful benchmark when it comes to pinpointing the best time to post on LinkedIn, and an important metric to keep an eye on as part of your social media strategy.<\/p>\n<p>The LinkedIn algorithm uses engagement \u2014 interactions like reactions, comments, and reposts \u2014 to predict which content is the most valuable on the platform. The more engagement a post receives, the more likely it is to surface in the LinkedIn feed.<\/p>\n<p>It\u2019s a simplistic way of putting things since there are a myriad of factors that determine how posts are ranked in feeds, but as a rule of thumb \u2014 <strong>the more engagement your post receives, the more people will see your post.<\/strong><\/p>\n<p>This is why we consider time slots in which posts got the highest engagement to be the best time to post on LinkedIn.<\/p>\n<p>But \u2014\u00a0and here\u2019s the rub \u2014\u00a0every target audience is different.<\/p>\n<p>As I always do in these articles on the best time to post on social media, I advise experimenting with your schedule as part of your\u00a0<a href=\"https:\/\/buffer.com\/library\/linkedin-marketing\/\">LinkedIn marketing<\/a>\u00a0strategy, then digging into your\u00a0<a href=\"https:\/\/buffer.com\/analyze?ref=buffer.com\">social media analytics<\/a>\u00a0to uncover your unique best time to post and make the most of the\u00a0<a href=\"https:\/\/buffer.com\/resources\/linkedin-algorithm\/?ref=buffer.com\">LinkedIn algorithm<\/a>.<\/p>\n<p>We\u2019ll get into how to do that below.<\/p>\n<p>First, here\u2019s a deep dive into Buffer\u2019s data on the best time to post on LinkedIn in 2025:<\/p>\n<h2 id=\"the-best-time-to-post-on-linkedin-for-engagement\">The best time to post on LinkedIn for engagement<\/h2>\n<figure class=\"kg-card kg-image-card\"><img decoding=\"async\" src=\"https:\/\/buffer.com\/resources\/content\/images\/2025\/01\/Best-Time-to-Post-on-LinkedIn-heatmap.png\" class=\"kg-image\" alt=\"blue heatmap graph showing the best times to post on LinkedIn, with a solid chunk of dark blue during working hours\" loading=\"lazy\" width=\"1620\" height=\"2025\" srcset=\"https:\/\/buffer.com\/resources\/content\/images\/size\/w600\/2025\/01\/Best-Time-to-Post-on-LinkedIn-heatmap.png 600w, https:\/\/buffer.com\/resources\/content\/images\/size\/w1000\/2025\/01\/Best-Time-to-Post-on-LinkedIn-heatmap.png 1000w, https:\/\/buffer.com\/resources\/content\/images\/size\/w1600\/2025\/01\/Best-Time-to-Post-on-LinkedIn-heatmap.png 1600w, https:\/\/buffer.com\/resources\/content\/images\/2025\/01\/Best-Time-to-Post-on-LinkedIn-heatmap.png 1620w\" sizes=\"auto, (min-width: 720px) 720px\"\/><\/figure>\n<p>The best time to post on LinkedIn for high engagement is generally <strong>between 7 a.m. and 4 p.m. on weekdays.<\/strong> Posts shared at <strong>10 a.m. and 11 a.m. on Tuesdays and at 10 a.m. and 11 a.m. Thursdays<\/strong> tend to get the most engagement (but they\u2019re only a smidge higher than the rest of the times during this peak workday window.<\/p>\n<p>You can see it all pretty clearly in the graph above.\u00a0It breaks down the week into hourly chunks, where the darkest blocks are the time slots with the highest engagement (and the best time to post on LinkedIn), and the light to white blocks are the time slots with the lowest engagement.<\/p>\n<p>No data science degrees required to figure out why these slots are the best time to post on LinkedIn \u2014 despite the rise of more personal content on the platform, LinkedIn is still primarily used by professionals during business hours.<\/p>\n<p>It\u2019s a safe bet to post content on LinkedIn anytime during these weekday windows, but your post might perform slightly better if shared on Tuesday and Thursday mornings.<\/p>\n<p>As you\u2019ll see from the graph above, engagement picks up mid-morning, lunch breaks, and much of the afternoon as people start scrolling through their LinkedIn feeds when they step back from work.<\/p>\n<p>Unlike other social platforms, where evening slots usually work best, engagement on LinkedIn posts shared later in the day tends to peter out as people leave their offices and head home.<\/p>\n<div class=\"kg-card kg-callout-card kg-callout-card-blue\">\n<p>\ud83c\udf0d<\/p>\n<p>To make this data easier to understand, our data scientist Bufferoo has done some mathematical magic to make the recommended time zones universally applicable. In other words, no need to convert. Whether you&#8217;re in EST (Eastern Standard Time), PST (Pacific Standard Time), or IST (Indian Standard Time), the times apply to you.<\/p>\n<\/div>\n<h2 id=\"the-best-time-to-post-on-linkedin-on-monday\">The best time to post on LinkedIn on Monday<\/h2>\n<p>The best time to post on LinkedIn on Monday is <strong>10 a.m<\/strong>., right as folks are getting into the swing of things at work. If you\u2019re looking for more Monday slots to add to your posting schedule, LinkedIn posts shared at 8 a.m. and 11 a.m. also saw higher engagement than the rest of the day.<\/p>\n<h2 id=\"the-best-time-to-post-on-linkedin-on-tuesday\">The best time to post on LinkedIn on Tuesday<\/h2>\n<p>The best time to post on LinkedIn on Tuesday is at <strong>10 a.m.<\/strong> \u2014\u00a0again, LinkedIn users are likely logging in as they get settled in at work (or perhaps while they enjoy a cup of coffee). If you need more optimal posting times to choose from, 11 a.m. is not far off in terms of engagement, as is 12 p.m.<\/p>\n<h2 id=\"the-best-time-to-post-on-linkedin-on-wednesday\">The best time to post on LinkedIn on Wednesday<\/h2>\n<p>The best time to post on LinkedIn on Wednesday is <strong>3 p.m.<\/strong>, towards the end of users\u2019 work days. Other optimal posting times for Wednesday are 2 p.m. and 10 a.m. (that mid-morning slot is always a good option!).<\/p>\n<h2 id=\"the-best-time-to-post-on-linkedin-on-thursday\">The best time to post on LinkedIn on Thursday<\/h2>\n<p>The best time to post on LinkedIn on Thursday is <strong>10 a.m.<\/strong> Posts shared at this time tended to get the highest engagement of the week, so this time is definitely worth adding to your content calendar. If you need more times on Thursday, 11 a.m. is also not far off in terms of engagement, and 8 a.m. is also a strong time to consider adding to your schedule, too.<\/p>\n<h2 id=\"the-best-time-to-post-on-linkedin-on-friday\">The best time to post on LinkedIn on Friday<\/h2>\n<p>The best time to post on LinkedIn on Friday is <strong>11 a.m<\/strong> \u2014 right around the mid-morning coffee break. Other strong contenders for your posting schedule are 12 p.m. and 1 p.m. respectively.<\/p>\n<h2 id=\"the-best-time-to-post-on-linkedin-on-saturday\">The best time to post on LinkedIn on Saturday<\/h2>\n<p>The best time to post on LinkedIn on Saturday is <strong>12 p.m.<\/strong> That said, posts shared on Saturday tend to see less engagement on the platform, so consider scheduling your content for a weekday instead. If you must post on Saturday, our data showed that 12 p.m. tends to get the highest engagement, followed by 10 a.m. and 8 a.m.<\/p>\n<h2 id=\"the-best-time-to-post-on-linkedin-on-sunday\">The best time to post on LinkedIn on Sunday<\/h2>\n<p>The best time to post on LinkedIn on Sunday is at <strong>12 p.m<\/strong>. Still, content shared on Sundays saw the lowest engagement of the week, and this slot is definitely not your best option if you\u2019re hoping to boost post interactions. If posting on Sunday is unavoidable, midday is your best bet. Other good times to post are 8 a.m. and 10 a.m.<\/p>\n<h2 id=\"at-a-glance-the-best-times-to-post-on-linkedin-for-each-day-of-the-week\">At a glance: The best times to post on LinkedIn for each day of the week<\/h2>\n<ul>\n<li>Monday: 10 a.m.<\/li>\n<li>Tuesday: 10 a.m.<\/li>\n<li>Wednesday: 3 p.m.<\/li>\n<li>Thursday: 10 a.m.<\/li>\n<li>Friday: 11 a.m.<\/li>\n<li>Saturday: 12 p.m.<\/li>\n<li>Sunday: 12 p.m.<\/li>\n<\/ul>\n<h2 id=\"the-best-day-to-post-on-linkedin\">The best day to post on LinkedIn<\/h2>\n<figure class=\"kg-card kg-image-card\"><img decoding=\"async\" src=\"https:\/\/buffer.com\/resources\/content\/images\/2025\/01\/Best-day-to-Post-on-LinkedIn.png\" class=\"kg-image\" alt=\"graph showing the best day of the week to post on LinkedIn \u2014 Thursday, Wednesday, then Tuesday\" loading=\"lazy\" width=\"1620\" height=\"2025\" srcset=\"https:\/\/buffer.com\/resources\/content\/images\/size\/w600\/2025\/01\/Best-day-to-Post-on-LinkedIn.png 600w, https:\/\/buffer.com\/resources\/content\/images\/size\/w1000\/2025\/01\/Best-day-to-Post-on-LinkedIn.png 1000w, https:\/\/buffer.com\/resources\/content\/images\/size\/w1600\/2025\/01\/Best-day-to-Post-on-LinkedIn.png 1600w, https:\/\/buffer.com\/resources\/content\/images\/2025\/01\/Best-day-to-Post-on-LinkedIn.png 1620w\" sizes=\"auto, (min-width: 720px) 720px\"\/><\/figure>\n<p><strong>The best day of the week to post on LinkedIn is Thursday.<\/strong> Buffer\u2019s data found that posts shared on Thursday tended to get the most engagement, <em>very<\/em> closely followed by Wednesday, then Tuesday.<\/p>\n<p>But, as you can see from the above graph, the difference between all the weekdays is not all that significant.<\/p>\n<p>Saturday and Sunday, on the other hand, are a different story. Our data found that Sunday is the worst day of the week to post on LinkedIn, with Saturday not far off.<\/p>\n<p>Again, this is exactly what one would expect on a social network where content is largely focused on work and career growth. Most LinkedIn users just aren\u2019t as interested in leveling up their knowledge and skills as they are on weekdays \u2014 and that\u2019s OK!<\/p>\n<h2 id=\"the-best-content-format-to-post-on-linkedin\">The best content format to post on LinkedIn<\/h2>\n<figure class=\"kg-card kg-image-card\"><img decoding=\"async\" src=\"https:\/\/buffer.com\/resources\/content\/images\/2025\/01\/Best-Content-to-Post-on-LinkedIn.png\" class=\"kg-image\" alt=\"\" loading=\"lazy\" width=\"1620\" height=\"2025\" srcset=\"https:\/\/buffer.com\/resources\/content\/images\/size\/w600\/2025\/01\/Best-Content-to-Post-on-LinkedIn.png 600w, https:\/\/buffer.com\/resources\/content\/images\/size\/w1000\/2025\/01\/Best-Content-to-Post-on-LinkedIn.png 1000w, https:\/\/buffer.com\/resources\/content\/images\/size\/w1600\/2025\/01\/Best-Content-to-Post-on-LinkedIn.png 1600w, https:\/\/buffer.com\/resources\/content\/images\/2025\/01\/Best-Content-to-Post-on-LinkedIn.png 1620w\" sizes=\"auto, (min-width: 720px) 720px\"\/><\/figure>\n<p>Even the social network for professionals is not immune to the allure of video content.<\/p>\n<p>LinkedIn has made some major changes to the platform in recent months, with an exclusive video feed that makes the format even more accessible for users.<\/p>\n<p>That said, when it comes to engagement, video is not the strongest content format \u2014 <strong>carousels are.<\/strong><\/p>\n<p>Document posts, also known as carousels or PDFs on LinkedIn, are in a league of their own, while video and image posts are the next best formats.<\/p>\n<p>Our data shows that carousel posts tend to get <strong>278%<\/strong> more engagement than video posts, <strong>303%<\/strong> more engagement than image posts, and <strong>596%<\/strong> more engagement than text-only posts.<\/p>\n<p>While video came in second place \u2014 our data shows they tend to get <strong>7%<\/strong> more engagement than image posts and <strong>84%<\/strong> more than text posts \u2014 I strongly recommend you don\u2019t discount video just yet. (More on this below.)<\/p>\n<p><strong>Unsurprisingly, posts with links perform the worst<\/strong>, making them the least effective for engagement. Best keep your external links within LinkedIn comments for now.<\/p>\n<div class=\"kg-card kg-callout-card kg-callout-card-blue\">\n<p>\ud83d\udca1<\/p>\n<div class=\"kg-callout-text\">You can <b><strong style=\"white-space: pre-wrap;\">schedule first comments on LinkedIn with Buffer<\/strong><\/b> \u2014 meaning that all-important link you want to include in your post can be scheduled along with your content! <a href=\"https:\/\/buffer.com\/linkedin\">Learn more \u2192<\/a><\/div>\n<\/div>\n<p>In an episode of our podcast, Buffer Chat, LinkedIn\u2019s Head of Scaled Programs, Callie Schweitzer, strongly recommended creators explore video in 2025.<\/p>\n<p>&#8220;Video, Video, Video, Video,\u201d she said, when I asked her to share her advice for creators looking to grow their followings in 2025.<\/p>\n<p>\u201cYou have seen a lot more of it in your feed, I&#8217;m sure. And video uploads globally are up 34%. Total video viewership on the platform is up 36% year over year. So these are pretty staggering stats.\u201d<\/p>\n<p>When I asked to give us a hint about what features creators can look out for in 2025, all she would say was, \u201cKeep an eye on video.\u201d<\/p>\n<p>You heard it here first!<\/p>\n<figure class=\"kg-card kg-embed-card\"><iframe loading=\"lazy\" title=\"How to Grow Your Following on LinkedIn \u2014 According to LinkedIn&#039;s Head of Scaled Programs\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/XCS5EZP9bd0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/figure>\n<h2 id=\"how-to-find-the-best-time-to-post-on-linkedin-for-your-audience\">How to find the best time to post on LinkedIn for\u00a0<em>your<\/em>\u00a0audience<\/h2>\n<p>The optimal timings above can form a helpful guide if you\u2019re just building your LinkedIn\u00a0<a href=\"https:\/\/buffer.com\/library\/social-media-marketing-strategy\/\">social media marketing strategy<\/a>. Still, they\u2019re no substitute for figuring out your own best time to post.<\/p>\n<p>The native LinkedIn Analytics will surface your top-performing posts over a specific time for both pages and profiles, which might allow you to pinpoint some patterns and figure out your personal best time to post on LinkedIn.<\/p>\n<p>However, you\u2019ll need a record of exactly when you posted a specific piece of content \u2014 like a social media management tool or\u00a0<a href=\"https:\/\/buffer.com\/resources\/social-media-calendar-template\/?ref=buffer.com\">social media content calendar<\/a>\u00a0\u2014 to refer back to.<\/p>\n<p>Frustratingly, LinkedIn Analytics won\u2019t show you detailed timings on published content after the fact. The best the LinkedIn timestamp will tell you is \u201c3h\u201d or \u201c2d\u201d (to indicate you posted the content three hours or two days ago, etc.)<\/p>\n<figure class=\"kg-card kg-image-card\"><img decoding=\"async\" src=\"https:\/\/buffer.com\/resources\/content\/images\/2025\/01\/LinkedIn-Analytics2.png\" class=\"kg-image\" alt=\"LinkedIn's native analytics\" loading=\"lazy\" width=\"1500\" height=\"1372\" srcset=\"https:\/\/buffer.com\/resources\/content\/images\/size\/w600\/2025\/01\/LinkedIn-Analytics2.png 600w, https:\/\/buffer.com\/resources\/content\/images\/size\/w1000\/2025\/01\/LinkedIn-Analytics2.png 1000w, https:\/\/buffer.com\/resources\/content\/images\/2025\/01\/LinkedIn-Analytics2.png 1500w\" sizes=\"auto, (min-width: 720px) 720px\"\/><\/figure>\n<p>Luckily, if you have a LinkedIn Page connected to Buffer, there\u2019s a much simpler way to figure out\u00a0<em>your<\/em>\u00a0best time to post content.<\/p>\n<p>In fact, with enough data, <strong>Buffer will tell you.<\/strong> (We\u2019re hoping to bring this feature to LinkedIn profiles, too \u2014\u00a0keep an eye on our\u00a0<a href=\"https:\/\/suggestions.buffer.com\/p\/linkedin-personal-profile-post-analytics?ref=buffer.com\">product roadmap<\/a>\u00a0to stay in the loop!)<\/p>\n<p>Through\u00a0<a href=\"https:\/\/buffer.com\/analyze?ref=buffer.com\">Buffer\u2019s Analytics<\/a>, you can see an overview of what day, type of post, and frequency is best for each of your connected channels. Here\u2019s how to access yours:<\/p>\n<ol>\n<li>Sign in to Buffer on your desktop and click\u00a0<strong>Analyze<\/strong>\u00a0on the top menu.<\/li>\n<li>Click\u00a0<strong>LinkedIn<\/strong>\u00a0under the Channels at the left-side menu.<\/li>\n<li>Click\u00a0<strong>Answers.<\/strong><\/li>\n<\/ol>\n<figure class=\"kg-card kg-image-card\"><img decoding=\"async\" src=\"https:\/\/buffer.com\/resources\/content\/images\/2025\/01\/LinkedIn-Analytics.png\" class=\"kg-image\" alt=\"Screeshot of LinkedIn page analytics in Buffer\" loading=\"lazy\" width=\"2000\" height=\"1018\" srcset=\"https:\/\/buffer.com\/resources\/content\/images\/size\/w600\/2025\/01\/LinkedIn-Analytics.png 600w, https:\/\/buffer.com\/resources\/content\/images\/size\/w1000\/2025\/01\/LinkedIn-Analytics.png 1000w, https:\/\/buffer.com\/resources\/content\/images\/size\/w1600\/2025\/01\/LinkedIn-Analytics.png 1600w, https:\/\/buffer.com\/resources\/content\/images\/size\/w2400\/2025\/01\/LinkedIn-Analytics.png 2400w\" sizes=\"auto, (min-width: 720px) 720px\"\/><\/figure>\n<p>For example, we know the <a href=\"https:\/\/www.linkedin.com\/company\/bufferapp\/?lipi=urn%3Ali%3Apage%3Ad_flagship3_search_srp_all%3BEwJ4MahuRWSOKMVSPv39Og%3D%3D\">Buffer LinkedIn page\u2019s<\/a> best day to post is Tuesday, with text-based posts and one post per day work best for us right now.<\/p>\n<p>To <strong>get more granular analytics for each post,<\/strong> follow steps 1 and 2 above:<\/p>\n<ol>\n<li>Click on <strong>Posts<\/strong> in the menu at the top.<\/li>\n<li>Scroll down to <strong>Posts insights<\/strong>.<\/li>\n<\/ol>\n<p>Here, you\u2019ll find detailed metrics for every post, along with the <strong>exact time<\/strong> each one was shared.<\/p>\n<figure class=\"kg-card kg-image-card\"><img decoding=\"async\" src=\"https:\/\/buffer.com\/resources\/content\/images\/2025\/01\/Buffer-Analytics.png\" class=\"kg-image\" alt=\"Screeshot of LinkedIn page analytics in Buffer\" loading=\"lazy\" width=\"2000\" height=\"1065\" srcset=\"https:\/\/buffer.com\/resources\/content\/images\/size\/w600\/2025\/01\/Buffer-Analytics.png 600w, https:\/\/buffer.com\/resources\/content\/images\/size\/w1000\/2025\/01\/Buffer-Analytics.png 1000w, https:\/\/buffer.com\/resources\/content\/images\/size\/w1600\/2025\/01\/Buffer-Analytics.png 1600w, https:\/\/buffer.com\/resources\/content\/images\/size\/w2400\/2025\/01\/Buffer-Analytics.png 2400w\" sizes=\"auto, (min-width: 720px) 720px\"\/><\/figure>\n<p><strong>You can also get a comprehensive overview of the performance of both LinkedIn company pages and profile posts.<\/strong> To find these details:<\/p>\n<ol>\n<li>Sign in to Buffer on your desktop and click\u00a0<strong>Publish<\/strong>\u00a0on the top menu.<\/li>\n<li>Click on <strong>LinkedIn<\/strong> on the left-hand side.<\/li>\n<li>Select <strong>List<\/strong> to see your queue.<\/li>\n<li>Select <strong>Sent<\/strong> to see all published LinkedIn posts<\/li>\n<li>You\u2019ll get a summary of post performance right underneath each item. On page posts, you\u2019ll see likes, comments, shares, impressions, and engagement rate. On profile posts, you\u2019ll see likes and comments.<\/li>\n<\/ol>\n<figure class=\"kg-card kg-image-card kg-card-hascaption\"><img decoding=\"async\" src=\"https:\/\/buffer.com\/resources\/content\/images\/2025\/01\/Buffer-Analytics2.png\" class=\"kg-image\" alt=\"\" loading=\"lazy\" width=\"2000\" height=\"1064\" srcset=\"https:\/\/buffer.com\/resources\/content\/images\/size\/w600\/2025\/01\/Buffer-Analytics2.png 600w, https:\/\/buffer.com\/resources\/content\/images\/size\/w1000\/2025\/01\/Buffer-Analytics2.png 1000w, https:\/\/buffer.com\/resources\/content\/images\/size\/w1600\/2025\/01\/Buffer-Analytics2.png 1600w, https:\/\/buffer.com\/resources\/content\/images\/size\/w2400\/2025\/01\/Buffer-Analytics2.png 2400w\" sizes=\"auto, (min-width: 720px) 720px\"\/><figcaption><span style=\"white-space: pre-wrap;\">Screeshot of LinkedIn page analytics in Buffer<\/span><\/figcaption><\/figure>\n<h2 id=\"3-factors-to-consider-when-scheduling-linkedin-content\">3 factors to consider when scheduling LinkedIn content<\/h2>\n<p>Different factors affect the best time to post on LinkedIn, especially because it is a niche platform dedicated to professionals, businesses, and the topics they discuss. Here are some things to keep in mind as you schedule your LinkedIn posts:<\/p>\n<h3 id=\"breaks-in-the-workday\">Breaks in the workday<\/h3>\n<p>LinkedIn is primarily used during traditional business hours, with engagement dropping off markedly after 5 p.m. and on weekends.<\/p>\n<p>Of course, there are also natural breaks during the workday in which LinkedIn engagement increases. Mid-morning (10 a.m.) and lunchtime (12 p.m.) are generally slightly more active times on the platform.<\/p>\n<p>Engagement picks up again towards the end of the workday when professionals are likely to take an afternoon break.<\/p>\n<h3 id=\"varying-audience-time-zones\">Varying audience time zones<\/h3>\n<p>Consider when the largest segment of your population is likely to be on LinkedIn. For example, if you&#8217;re based in Europe, your best bet is to post using Central European Time (CET) since that time zone has the most significant number of people active in that region. You can use a\u00a0<a href=\"https:\/\/buffer.com\/library\/social-media-analytics-tools\/\">social media analytics tool<\/a>\u00a0to determine where your target audience is located.<\/p>\n<h3 id=\"posting-frequency\">Posting frequency<\/h3>\n<p>Ultimately, you should experiment to find what works best for your account and target audience. Anything from where you put your links to using LinkedIn\u2019s carousel post feature can affect your engagement rates, regardless of timing.<\/p>\n<p>So, you need to prioritize understanding the LinkedIn algorithm, platform, and your audience, as well as when to post, as part of your LinkedIn marketing strategy.<\/p>\n<p>If you\u2019re still unsure about the best time to post on LinkedIn for you, use\u00a0<a href=\"https:\/\/login.buffer.com\/signup?product=buffer&amp;plan=team&amp;cycle=year&amp;cta=bufferBlogLibrary-homepage-nav-signup-1&amp;ref=buffer.com\">Buffer\u2019s automatic scheduling<\/a>\u00a0to start and refine your posting strategy over time. Once you\u2019ve started posting consistently through Buffer, you will also get all your analytics in your account&#8217;s \u2018Answers\u2019 dashboard to see which days and hours are the best time to post on LinkedIn.<\/p>\n<p>What have you found most helpful when determining your best time to post on LinkedIn? Comment below or let us know @buffer on all our social media platforms.<\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>After digging into millions of posts sent through Buffer, we\u2019ve pinpointed the best time to post on all major\u00a0social platforms\u00a0for maximum engagement and reach \u2014 LinkedIn included. Discovering the best time to post on LinkedIn was particularly fascinating. While most other social media platforms can be pretty unpredictable, with ebbs and flows in activity happening [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":51547,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98],"tags":[29416,30324,14073,2649,1231],"dealstore":[],"offerexpiration":[],"class_list":["post-51546","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-graph","tag-heatmap","tag-linkedin","tag-post","tag-time"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Best Time to Post on LinkedIn (+Heatmap Graph) - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=51546\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Best Time to Post on LinkedIn (+Heatmap Graph) - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"After digging into millions of posts sent through Buffer, we\u2019ve pinpointed the best time to post on all major\u00a0social platforms\u00a0for maximum engagement and reach \u2014 LinkedIn included. 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