{"id":51267,"date":"2025-01-27T16:32:15","date_gmt":"2025-01-27T16:32:15","guid":{"rendered":"https:\/\/peraltafinancing.com\/analytics\/settings-variables-for-ga4-in-google-tag-manager\/"},"modified":"2025-01-27T16:32:15","modified_gmt":"2025-01-27T16:32:15","slug":"settings-variables-for-ga4-in-google-tag-manager","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=51267","title":{"rendered":"Settings Variables For GA4 In Google Tag Manager"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>One of the big pain points in configuring <a href=\"https:\/\/developers.google.com\/analytics\/devguides\/collection\/ga4\">Google Analytics 4<\/a> through <a href=\"https:\/\/tagmanager.google.com\/\">Google Tag Manager<\/a> has been the difficulty of setting up event parameters, user properties, and settings across a range of tags.<\/p>\n<p>Well, we can finally get rid of our clumsy Config tag sequencing hacks because Google has released <strong>two<\/strong> new settings variables that mimic how the <a href=\"https:\/\/www.simoahava.com\/analytics\/google-analytics-settings-variable-in-gtm\/\">Google Analytics Settings Variable<\/a> used to work in Universal Analytics.<\/p>\n<p>The new variables are:<\/p>\n<ul>\n<li><strong>Google Tag: Configuration Settings<\/strong> for setting configuration values in the <em>Google Tag<\/em> template (also a new thing, more on this below). <a href=\"https:\/\/support.google.com\/tagmanager\/answer\/13438166\">Official documentation<\/a>.<\/li>\n<li><strong>Google Tag: Event Settings<\/strong> for setting event fields in the Google Tag template and in GA4 event tags. <a href=\"https:\/\/support.google.com\/tagmanager\/answer\/13438771\">Official documentation<\/a>.<\/li>\n<\/ul>\n<div style=\"aspect-ratio: 1784 \/ 508;\" class=\"figure nocaption\">\n<p>    <a href=\"https:\/\/www.simoahava.com\/images\/2023\/05\/google-tag-event-settings-overview.jpg\" title=\"Google Tag Event Settings overview\"><\/p>\n<p>    <img decoding=\"async\" class=\"fig-img\" height=\"508\" width=\"1784\" loading=\"lazy\" src=\"https:\/\/www.simoahava.com\/images\/2023\/05\/google-tag-event-settings-overview.jpg#ZgotmplZ\" alt=\"Google Tag Event Settings overview\"\/><\/p>\n<p>    <\/a><\/p>\n<\/div>\n<p>Read on for a quick overview as well as my thoughts about these new additions to Google Tag Manager.<\/p>\n<p>                <span class=\"simmer\"><br \/>\n  <span class=\"close\">X<\/span><\/p>\n<p>\n    <span class=\"fa fa-md fa-bell\"\/><br \/>\n    <strong>The Simmer Newsletter<\/strong>\n  <\/p>\n<p>\n    Subscribe to the <a href=\"https:\/\/www.simoahava.com\/newsletter\/\">Simmer newsletter<\/a> to get the latest news and content from Simo Ahava into your email inbox!\n  <\/p>\n<p>  <\/span><\/p>\n<h2 id=\"the-new-google-tag\">The new Google Tag<\/h2>\n<p>Some of the new variables are designed to work with the <strong>Google Tag<\/strong> template that was introduced with these variables. The new template <em>replaces<\/em> the previous <strong>Google Analytics 4: Configuration Tag<\/strong> template, and it\u2019s what you will be using from now on to configure your Google tags.<\/p>\n<div style=\"aspect-ratio: 1860 \/ 532;\" class=\"figure nocaption\">\n<p>    <a href=\"https:\/\/www.simoahava.com\/images\/2023\/05\/new-google-tag.jpg\" title=\"Google Tag\"><\/p>\n<p>    <img decoding=\"async\" class=\"fig-img\" height=\"532\" width=\"1860\" loading=\"lazy\" src=\"https:\/\/www.simoahava.com\/images\/2023\/05\/new-google-tag.jpg#ZgotmplZ\" alt=\"Google Tag\"\/><\/p>\n<p>    <\/a><\/p>\n<\/div>\n<p>Be sure to read <a href=\"https:\/\/www.simoahava.com\/analytics\/google-tag-template-in-google-tag-manager\/\">my article on the new Google Tag<\/a> in case you want a refresher on what\u2019s changed.<\/p>\n<h2 id=\"google-tag-configuration-settings\">Google Tag: Configuration Settings<\/h2>\n<p>The new <strong>Google Tag: Configuration Settings<\/strong> variable lets you create a set of configurations that should be applied to any Google Tags that reference the variable.<\/p>\n<div style=\"aspect-ratio: 1774 \/ 824;\" class=\"figure nocaption\">\n<p>    <a href=\"https:\/\/www.simoahava.com\/images\/2023\/05\/configuration-settings.jpg\" title=\"Configuration settings\"><\/p>\n<p>    <img decoding=\"async\" class=\"fig-img\" height=\"824\" width=\"1774\" loading=\"lazy\" src=\"https:\/\/www.simoahava.com\/images\/2023\/05\/configuration-settings.jpg#ZgotmplZ\" alt=\"Configuration settings\"\/><\/p>\n<p>    <\/a><\/p>\n<\/div>\n<blockquote>\n<p>The little checkmark next to the field names means that the field is a <a href=\"https:\/\/support.google.com\/tagmanager\/answer\/13438166#parameters\">predefined field<\/a>. You can also add custom fields, they just won\u2019t have the checkmark next to them.<\/p>\n<\/blockquote>\n<p>You now have to <em>manually type<\/em> the field names that you want to configure. This is a bit of a setback, because we used to have a nice UI layer for some of the most important settings. These have now been replaced with:<\/p>\n<table>\n<thead>\n<tr>\n<th>Field<\/th>\n<th>Example<\/th>\n<th>Description<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><code>server_container_url<\/code><\/td>\n<td><code>https:\/\/sgtm.mydomain.com<\/code><\/td>\n<td>Set to the URL origin of your <a href=\"https:\/\/www.simoahava.com\/analytics\/server-side-tagging-google-tag-manager\/\">server-side Google Tag Manager<\/a> endpoint.<\/td>\n<\/tr>\n<tr>\n<td><code>send_page_view<\/code><\/td>\n<td><code>false<\/code><\/td>\n<td>This is <code>true<\/code> by default. If you do <em>not<\/em> want to send a page view when the Google Tag loads (this is my recommendation), set the value to <code>false<\/code>.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>User properties<\/strong> and <strong>user-provided first-party data<\/strong> can be set through Event Settings (see below).<\/p>\n<p>If you are running multiple Google Tags and you want to make sure they all share the same set of configurations, you can use this variable type for that purpose.<\/p>\n<h2 id=\"google-tag-event-settings\">Google Tag: Event Settings<\/h2>\n<p>The Google Tag: Event Settings variable is probably the one that the GTM user base has been clamoring for the most.<\/p>\n<p>With an event settings variable, you can configure a list of event parameters (and settings) and apply them to multiple tags.<\/p>\n<div style=\"aspect-ratio: 1774 \/ 1052;\" class=\"figure nocaption\">\n<p>    <a href=\"https:\/\/www.simoahava.com\/images\/2023\/05\/ga-event-settings.jpg\" title=\"GA event settings\"><\/p>\n<p>    <img decoding=\"async\" class=\"fig-img\" height=\"1052\" width=\"1774\" loading=\"lazy\" src=\"https:\/\/www.simoahava.com\/images\/2023\/05\/ga-event-settings.jpg#ZgotmplZ\" alt=\"GA event settings\"\/><\/p>\n<p>    <\/a><\/p>\n<\/div>\n<blockquote>\n<p>The little checkmark next to some of the field names means that the field is a <a href=\"https:\/\/support.google.com\/tagmanager\/answer\/13438771#parameters\">predefined field<\/a>.<\/p>\n<\/blockquote>\n<p>Even though the Event Settings variable is supposed to be product-agnostic, it has a dedicated field for adding <strong>Google Analytics User Properties<\/strong>, too:<\/p>\n<div style=\"aspect-ratio: 1790 \/ 974;\" class=\"figure nocaption\">\n<p>    <a href=\"https:\/\/www.simoahava.com\/images\/2023\/08\/event-variable-user-properties.jpg\" title=\"Event variable user properties\"><\/p>\n<p>    <img decoding=\"async\" class=\"fig-img\" height=\"974\" width=\"1790\" loading=\"lazy\" src=\"https:\/\/www.simoahava.com\/images\/2023\/08\/event-variable-user-properties.jpg#ZgotmplZ\" alt=\"Event variable user properties\"\/><\/p>\n<p>    <\/a><\/p>\n<\/div>\n<p>If you want to configure user properties in bulk, you can also add the key <code>user_properties<\/code> as an Event Parameter and set its value to a variable that returns a <strong>JavaScript object<\/strong>, where the key-value pairs correspond with user properties (and their values) that you want to set:<\/p>\n<div class=\"highlight\">\n<pre style=\"background-color:#fff;-moz-tab-size:4;-o-tab-size:4;tab-size:4\"><code class=\"language-javascript\" data-lang=\"javascript\"><span style=\"color:#aaa;font-style:italic\">\/\/ Custom JavaScript variable example\n<\/span><span style=\"color:#aaa;font-style:italic\"\/><span style=\"color:#00a\">function<\/span>() {\n  <span style=\"color:#00a\">var<\/span> userProps = {\n    user_level: <span style=\"color:#a50\">'gold'<\/span>,\n    new_buyer: <span style=\"color:#a50\">'yes'<\/span>\n  };\n  <span style=\"color:#00a\">return<\/span> userProps;\n}\n<\/code><\/pre>\n<\/div>\n<p>You can also configure <a href=\"https:\/\/developers.google.com\/tag-platform\/tag-manager\/server-side\/ads-setup#enhanced_conversions\"><strong>first-party user data<\/strong> dispatch to a <strong>Server container<\/strong><\/a> by setting the field <code>user_data<\/code> to reference a <strong>User-Provided Data<\/strong> variable.<\/p>\n<h3 id=\"add-configuration-settings-to-the-event-settings-variable\">Add configuration settings to the Event Settings variable<\/h3>\n<p>You can actually <strong>reuse<\/strong> configuration settings in an Event Settings variable.<\/p>\n<p>For example, you can add the <code>server_container_url<\/code> field to an Event Settings variable to make sure that all event tags that use this variable send their data to a Server container whether there\u2019s an active Google Tag on the page or not.<\/p>\n<p>To do this, you add the field as an <strong>Event Parameter<\/strong> in the Event Settings variable.<\/p>\n<div style=\"aspect-ratio: 1790 \/ 974;\" class=\"figure nocaption\">\n<p>    <a href=\"https:\/\/www.simoahava.com\/images\/2023\/08\/server-container-url-settings.jpg\" title=\"Server container URL in event settings\"><\/p>\n<p>    <img decoding=\"async\" class=\"fig-img\" height=\"974\" width=\"1790\" loading=\"lazy\" src=\"https:\/\/www.simoahava.com\/images\/2023\/08\/server-container-url-settings.jpg#ZgotmplZ\" alt=\"Server container URL in event settings\"\/><\/p>\n<p>    <\/a><\/p>\n<\/div>\n<p>This won\u2019t necessarily work for <strong>all<\/strong> fields, because some of them can be set just once per page (e.g. <code>cookie_*<\/code> settings).<\/p>\n<h2 id=\"inherit-and-overwrite\">Inherit and overwrite<\/h2>\n<p>When you add a settings variable to a tag, the fields in the settings will be <strong>inherited<\/strong> by the tag.<\/p>\n<blockquote>\n<p>Note that you can only select a settings variable of the appropriate type with the settings variable selector in the tag. You can\u2019t create a Lookup Table that returns different settings variables, for example, as that would not be available in the selector.<\/p>\n<\/blockquote>\n<div style=\"aspect-ratio: 1116 \/ 384;\" class=\"figure nocaption\">\n<p>    <a href=\"https:\/\/www.simoahava.com\/images\/2023\/05\/event-settings-variable-in-use.jpg\" title=\"Event settings in use\"><\/p>\n<p>    <img decoding=\"async\" class=\"fig-img\" height=\"384\" width=\"1116\" loading=\"lazy\" src=\"https:\/\/www.simoahava.com\/images\/2023\/05\/event-settings-variable-in-use.jpg#ZgotmplZ\" alt=\"Event settings in use\"\/><\/p>\n<p>    <\/a><\/p>\n<\/div>\n<p>You can click the <strong>Show\/Hide inherited parameters<\/strong> to see what the variable sets in the tag, and you can click the little \u201cinfo\u201d circle next to the variable selector to open the variable for editing in an overlay.<\/p>\n<div style=\"aspect-ratio: 1758 \/ 498;\" class=\"figure nocaption\">\n<p>    <a href=\"https:\/\/www.simoahava.com\/images\/2023\/05\/inherited-parameters.jpg\" title=\"Inherited parameters\"><\/p>\n<p>    <img decoding=\"async\" class=\"fig-img\" height=\"498\" width=\"1758\" loading=\"lazy\" src=\"https:\/\/www.simoahava.com\/images\/2023\/05\/inherited-parameters.jpg#ZgotmplZ\" alt=\"Inherited parameters\"\/><\/p>\n<p>    <\/a><\/p>\n<\/div>\n<p>You can <strong>edit<\/strong> an inherited parameter value to <strong>override<\/strong> it just for this tag.<\/p>\n<div style=\"aspect-ratio: 1750 \/ 506;\" class=\"figure nocaption\">\n<p>    <a href=\"https:\/\/www.simoahava.com\/images\/2023\/05\/override-and-revert.jpg\" title=\"Override and revert\"><\/p>\n<p>    <img decoding=\"async\" class=\"fig-img\" height=\"506\" width=\"1750\" loading=\"lazy\" src=\"https:\/\/www.simoahava.com\/images\/2023\/05\/override-and-revert.jpg#ZgotmplZ\" alt=\"Override and revert\"\/><\/p>\n<p>    <\/a><\/p>\n<\/div>\n<p>You can, of course, add additional parameters that are not included in the settings variable.<\/p>\n<div style=\"aspect-ratio: 1756 \/ 838;\" class=\"figure nocaption\">\n<p>    <a href=\"https:\/\/www.simoahava.com\/images\/2023\/05\/additional-parameters.jpg\" title=\"Additional parameters\"><\/p>\n<p>    <img decoding=\"async\" class=\"fig-img\" height=\"838\" width=\"1756\" loading=\"lazy\" src=\"https:\/\/www.simoahava.com\/images\/2023\/05\/additional-parameters.jpg#ZgotmplZ\" alt=\"Additional parameters\"\/><\/p>\n<p>    <\/a><\/p>\n<\/div>\n<h2 id=\"summary\">Summary<\/h2>\n<p>The new <strong>settings variables<\/strong> are excellent.<\/p>\n<p>They let us build <strong>reusable configurations<\/strong> across our Google Analytics 4 tags.<\/p>\n<p>While the <strong>Configuration Settings<\/strong> variable might have less use, at least for now, because it\u2019s unlikely you\u2019ll need multiple Google Tags with shared configurations, the <strong>Event Settings<\/strong> variable more than makes up for this with its versatility.<\/p>\n<p>With the Event Settings variable, you can add <strong>event parameters<\/strong> to your Google Analytics 4 event tags, and these parameters will be <strong>re-evaluated<\/strong> whenever the tag fires. It\u2019s thus <em>finally<\/em> the appropriate way to add dynamic parameters to your event tags (goodbye clumsy Config-tag-as-a-tag-sequence hacks!).<\/p>\n<p>The biggest \u201cproblem\u201d right now is still the murky delineation between what is \u201cGoogle Tag\u201d-specific UX and what is designed for individual products.<\/p>\n<p>The overlap between <strong>event settings<\/strong> and <strong>configuration settings<\/strong> is still awkward, and it begs the question why we even need two separate entities that seem to do the same thing.<\/p>\n<p>However, the overall sentiment here should be positive. We <em>finally<\/em> have a way to dynamically build Google Analytics 4 configurations without the mistake-ridden and painstaking burden of adding the same group of event parameters manually to every single tag in the container.<\/p>\n<p>Yay!<\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>One of the big pain points in configuring Google Analytics 4 through Google Tag Manager has been the difficulty of setting up event parameters, user properties, and settings across a range of tags. Well, we can finally get rid of our clumsy Config tag sequencing hacks because Google has released two new settings variables that [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":51268,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12033],"tags":[18473,1531,14495,5501,1791,30217],"dealstore":[],"offerexpiration":[],"class_list":["post-51267","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics","tag-ga4","tag-google","tag-manager","tag-settings","tag-tag","tag-variables"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Settings Variables For GA4 In Google Tag Manager - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=51267\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Settings Variables For GA4 In Google Tag Manager - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"One of the big pain points in configuring Google Analytics 4 through Google Tag Manager has been the difficulty of setting up event parameters, user properties, and settings across a range of tags. 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