{"id":51248,"date":"2025-01-27T16:18:29","date_gmt":"2025-01-27T16:18:29","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/80-marketing-audit-questions-free-checklist\/"},"modified":"2025-01-27T16:18:29","modified_gmt":"2025-01-27T16:18:29","slug":"80-marketing-audit-questions-free-checklist","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=51248","title":{"rendered":"80 Marketing Audit Questions: Free Checklist –"},"content":{"rendered":"


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This article first appeared in the Marketing Fix marketing newsletter.\u00a0Join 15,000+ subscribers here<\/a>\u00a0to be the first one to read new posts.<\/strong><\/p>\n

Every Friday, you\u2019ll get new secret-sauce \ud83e\udd6b\ud83e\udd6b\ud83e\udd6b growth strategies, free templates, and hacks I\u2019ve used on 50+ startups. I also share occasional feisty opinion pieces (like this one<\/a>).<\/p>\n

\u2026<\/p>\n

What is a marketing audit?<\/h2>\n

You can think of a marketing audit as a complete check-up of your marketing strategy. <\/strong>Audits are done 1-2 times per year, and give you a deep dive into your marketing efforts to see what\u2019s working and what\u2019s not, and what could be optimised for better results.<\/p>\n

As I wrote in a previous article on TOP mistakes of slow-growth companies<\/a>, \u201cthe goal of a marketing audit is to understand how your business is doing in all aspects and channels of marketing and growth.\u201d<\/p>\n

A well-done marketing audit will\u2026<\/strong><\/p>\n

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  1. Align your marketing strategy with your revenue goals.<\/li>\n
  2. Show which of your marketing channels bring high v.s. low ROI.<\/li>\n
  3. Reveal what your competitors\u2019 best practices & strategies.<\/li>\n
  4. Give you new ideas and opportunities for growth.<\/li>\n
  5. Result in a prioritised roadmap for the next 6 months.<\/li>\n<\/ol>\n

    In order to get answers to all of the above questions, you\u2019ll have to invest a good amount of time into the audit. <\/p>\n

    When conducting marketing audits for my clients, I usually spend 20+ hours and the resulting document is about 60 pages long (including screenshots).<\/strong><\/p>\n

    \n
    \"how<\/figure>\n<\/div>\n

    What does a marketing audit cover?<\/h2>\n

    A good marketing audit digs into every aspect of your strategy, acquisition, and customer engagement activities.<\/p>\n

    Here are the 8 key chapters of a marketing audit:<\/strong><\/p>\n

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    1. Results & Reporting<\/li>\n
    2. Website & Purchase Flow<\/li>\n
    3. Brand & Value Proposition<\/li>\n
    4. Social Media Marketing<\/li>\n
    5. Customer Acquisition<\/li>\n
    6. Content Marketing & SEO<\/li>\n
    7. Email Marketing & Automation<\/li>\n
    8. Summary & Next 12 Months Plan<\/li>\n<\/ol>\n

      Previously, I\u2019ve also used the following template:<\/p>\n

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      \"<\/figure>\n<\/div>\n

      How to do a marketing audit?<\/h2>\n

      The best way to do a marketing audit is the 360-degree approach.<\/strong> <\/p>\n

      You should cover all the key aspects of your growth and marketing strategy, from planning and reporting to detailed per-channel analysis.<\/p>\n

      Start by defining what you want to get out of your audit.<\/strong><\/p>\n