By Kevin Hawkins with Korey Hawkins | Vol. 3 Issue 4<\/em><\/p>\n REAL AI is a human-created weekly roundup of all things related to artificial intelligence in real estate and emerging AI innovations in other sectors likely to impact our industry. We post a new edition every Friday, and our free newsletter is delivered every Monday.\u00a0<\/em>Please subscribe here!<\/em><\/a><\/p>\n The state of AI in real estate marketing As artificial intelligence reshapes real estate marketing, at the Inman Connect NY conference this week industry leaders are urging agents to experiment, integrate, and refine their AI use.<\/p>\n One standout panel, moderated by Craig Rowe of Inman, featured Boris Geheniau (Fundament All Media)<\/strong> and Marc-Antoine Juarez (CoreLogic)<\/strong>, sharing key insights into AI\u2019s transformative role in real estate marketing.<\/p>\n AI is table takes, not a fad<\/strong><\/p>\n Geheniau addressed real estate agent skepticism by likening AI to a smartphone camera, saying, \u201cIf you just use the basics, you can take great photos. But if you explore its full capabilities, you can produce truly stunning images. AI in real estate marketing works the same way: start small and build from there.\u201d<\/p>\n In a prior panel, OpenAI\u2019s Ashton Summers demonstrated just that with its Sora AI video tool, showing how a still photo of a property\u2019s outdoor basketball court can be turned into a video, complete with an AI-generated teenager walking on it and dribbling a basketball.<\/p>\n CoreLogic\u2019s Juarez reinforced AI\u2019s staying power, noting how previous tech innovations, like social media, became indispensable warning that real estate agents who ignore AI, risk falling behind.<\/p>\n AI for all <\/strong><\/p>\n For agents still hesitant about AI, Geheniau shared a personal story about his 80-year-old father, whom he called, \u201ca bit of a nutty professor \u2013\u00a0always asking \u2018why\u2019 and \u2018how.\u2019\u201d<\/em><\/p>\n Geheniau introduced his dad to ChatGPT, and a few days later, he called his mother and asked, \u201c\u2018How\u2019s Dad?\u2019 My mother said, \u2018He\u2019s talking to his new best friend.\u2019 Turns out, my dad now has deep conversations with AI about things like the electric effect of thunderclouds. My mom is thrilled because now he has someone else to talk to!\u201d<\/p>\n His point? If an 80-year-old can embrace AI, so can anyone.<\/p>\n Predictive analytics: an underrated advantage<\/strong><\/p>\n One of the biggest missed opportunities in real estate marketing today? Take a look beyond ChatGPT to another branch of AI, predictive analytics, built into CoreLogic tech.<\/p>\n In explaining the value, Juarez said, \u201cInstead of blasting marketing messages to an entire neighborhood, why not target homeowners with a high likelihood of selling? Predictive analytics reduces costs while improving conversion rates: this is where AI provides real value.\u201d<\/p>\n Geheniau noted the recent announcement by one MLS to require floor plans<\/a> with every listing, which can unlock new data that benefits agents.<\/p>\n \u201cThe data from floor plans can drive smarter listing presentations, enhance virtual tours, and fuel AI-driven marketing campaigns,\u201d he said.<\/p>\n Responsible AI: privacy matters<\/strong><\/p>\n \u201cWith AI\u2019s expansion comes concerns over privacy and responsible use,\u201d noted Juarez. \u201cAgents need to know where their clients\u2019 data is going and demand responsible AI practices from vendors,\u201d he said.<\/p>\n Adapt or fall Behind<\/strong><\/p>\n \u201cIt\u2019s never too late to step on a train. But it\u2019s more dangerous to step in front of one,\u201d quipped Geheniau.<\/p>\n Juarez agreed: real estate agents who embrace AI today will lead tomorrow. Those who hesitate? They may be left behind. (-Kevin)<\/em><\/p>\n AI Agents for real estate agents Also at Inman Connect New York this week, executives from OpenAI<\/a> and Sidekick<\/a> took the stage to discuss how AI agents are evolving from simple chatbots like ChatGPT to powerful tools that can automate tasks, analyze market data, and, eventually, revolutionize real estate workflows.<\/p>\n Speakers Michael Martin (Sidekick) and Ashton Summers (OpenAI) shared the latest AI advancements and practical applications for real estate agents.<\/p>\n AI is nearly ubiquitous among real estate agents<\/strong><\/p>\n AI adoption in real estate is no longer a question of \u201cif\u201d but \u201chow much.\u201d Martin referenced a Delta Media study<\/a> showing that 80% of agents already use generative AI tools like ChatGPT in some form.<\/p>\n \u201cAI has taken the industry by storm,\u201d he said. \u201cAnd with new capabilities, it\u2019s becoming an indispensable tool for agents who want to stay competitive.\u201d<\/p>\n Transition from chatbots to intelligent AI Agents<\/strong><\/p>\n Summers highlighted how AI is transitioning from basic chat-based models to agentic AI, also called AI Agents, which take multiple actions on behalf of the user.<\/p>\n \u201cThink of it like having a super-smart intern who can pull data, summarize market insights, and even schedule meetings \u2013 without constant back-and-forth,\u201d he explained.<\/p>\n Sidekick\u2019s AI pitch<\/strong><\/p>\n Martin showcased how Sidekick, built on OpenAI\u2019s technology, integrates with MLS data and real estate workflows.<\/p>\n His verbal search example: \u201cShow me the 10 newest leases in LA between $5,000-$10,000\/month,\u201d producing results in seconds.<\/p>\n Another use: market intelligence on demand. Real estate agents can ask Sidekick to analyze neighborhood trends and instantly generate rent vs. buy comparisons or churn out a custom mortgage amortization schedule.<\/p>\n Add in assistance in drafting personalized emails or creating summaries and reports, which all add up to saving agents hours. \u201cThese tools aren\u2019t just answering questions: they\u2019re taking real actions,\u201d Martin said.<\/p>\n \u201cAI is getting stronger every day,\u201d Martin concluded. \u201cThe agents who experiment now will be the ones leading the industry tomorrow.\u201d<\/p>\n The AI messages at Inman Connect are clear: AI isn\u2019t replacing agents, it\u2019s giving them a new superpower.<\/p>\n Editor\u2019s Note: During the last day of Inman Connect, OpenAI released <\/span>Operator<\/span><\/a>, their first AI Agent, touting it can book your dinner reservations or automatically order your groceries for you. Only available, for now, to ChatGPT Pro ($200 a month) users. It is in its very early stages but kicks off 2025, what we call The Year of the AI Agent (<\/span>or<\/span> if you prefer, Agentic tech \u2013 Kevin).\u00a0<\/span><\/em><\/p>\n AI Facts and Stats Source: <\/em>eMarketer<\/em><\/a> (-Korey)<\/em><\/p>\n AI Headlines Ignore the fluff when using artificial intelligence, technologists advise<\/strong> | 1\/22\/25 Inman<\/a> The iPhone 16 is getting a neat Apple Intelligence upgrade with iOS 18.3 \u2013 here are 3 new tricks I\u2019m excited about<\/strong> | 1\/22\/25 TechRadar<\/a> How the Biggest PropTech Companies are Integrating AI Into Their Products<\/strong> | 1\/21\/25 Propmodo<\/a> Navigating Trust Challenges with AI Disclosure<\/strong> | 1\/17\/25 PR News<\/a> Take a look inside the Inside AI-Transformer Homes that could push RVs to the curb<\/strong> | 1\/21\/25 New York Post<\/a> Announcing The Stargate Project<\/strong> | 1\/21\/25 OpenAI<\/a> Bonus:<\/em>![\"\"](\"https:\/\/www.wavgroup.com\/wp-content\/uploads\/2025\/01\/State-of-AI-in-real-estate-marketing.png\")
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Marc-Antoine Juaneda of CoreLogic and Boris Geheniau of Fundament All Media share their insights on how real estate professionals can best leverage AI.<\/em><\/p>\n
Apple\u2019s Visual Intelligence: add a calendar event from a flyer, identify animals, even help manage allergies.<\/em><\/p>\n
AI add-ons are on the rise for PropTech firms.<\/em><\/p>\n
A look at how to bridge the trust gap with AI disclosures.<\/em><\/p>\n
Check out what could be the tiny home of the future.<\/em><\/p>\n
Stargate will invest $500 billion over the next four years in building AI infrastructure using OpenAI.<\/em><\/p>\n
Watch: World\u2019s first human-like walking humanoid robot takes a stroll in China<\/strong> | 1\/20\/25 Interesting Engineering<\/a>
Check out the video.<\/em><\/p>\n
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