{"id":50396,"date":"2025-01-27T07:17:34","date_gmt":"2025-01-27T07:17:34","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/trend-of-the-trendsetters-ensoblog\/"},"modified":"2025-01-27T07:17:34","modified_gmt":"2025-01-27T07:17:34","slug":"trend-of-the-trendsetters-ensoblog","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=50396","title":{"rendered":"Trend of The Trendsetters \u2013 #ENSOBlog"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p><a href=\"https:\/\/ensoblogger.wordpress.com\/wp-content\/uploads\/2014\/11\/leader-man-d-vector-concept_53-6991.jpg\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"456\" data-permalink=\"https:\/\/ensoblogger.wordpress.com\/2014\/11\/15\/ensospeaks-trend-of-the-trendsetters\/leader-man-d-vector-concept_53-6991\/\" data-orig-file=\"https:\/\/ensoblogger.wordpress.com\/wp-content\/uploads\/2014\/11\/leader-man-d-vector-concept_53-6991.jpg\" data-orig-size=\"626,437\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"leader-man-d-vector-concept_53-6991\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/ensoblogger.wordpress.com\/wp-content\/uploads\/2014\/11\/leader-man-d-vector-concept_53-6991.jpg?w=300\" data-large-file=\"https:\/\/ensoblogger.wordpress.com\/wp-content\/uploads\/2014\/11\/leader-man-d-vector-concept_53-6991.jpg?w=626\" class=\" wp-image-456 aligncenter\" src=\"https:\/\/ensoblogger.wordpress.com\/wp-content\/uploads\/2014\/11\/leader-man-d-vector-concept_53-6991.jpg?w=528&amp;h=368\" alt=\"leader-man-d-vector-concept_53-6991\" width=\"528\" height=\"368\" srcset=\"https:\/\/ensoblogger.wordpress.com\/wp-content\/uploads\/2014\/11\/leader-man-d-vector-concept_53-6991.jpg?w=528 528w, https:\/\/ensoblogger.wordpress.com\/wp-content\/uploads\/2014\/11\/leader-man-d-vector-concept_53-6991.jpg?w=150 150w, https:\/\/ensoblogger.wordpress.com\/wp-content\/uploads\/2014\/11\/leader-man-d-vector-concept_53-6991.jpg?w=300 300w, https:\/\/ensoblogger.wordpress.com\/wp-content\/uploads\/2014\/11\/leader-man-d-vector-concept_53-6991.jpg 626w\" sizes=\"auto, (max-width: 528px) 100vw, 528px\"\/><\/a><\/p>\n<h6 style=\"text-align:center;\">\u201cCOMPETITOR is one who can steal a few deals, but,<\/h6>\n<h6 style=\"text-align:center;\">the pinch of which, a VISIONARY never feels!\u201d<\/h6>\n<p>\u2026as simple as that! Welcome to the era of gutsy new-age trendsetters. They know that if they have what it takes, they have the power to redefine the word \u2018competition\u2019 on their own terms. With immense confidence in their vision and capacity, comes their strength to question the market competition itself\u2013 <strong>\u201cIs it good enough to deserve my participation?\u201d <\/strong>Now that\u2019s a contemporary visionary talking.<\/p>\n<p><span style=\"color:#ff0000;\"><strong><em>Fathoming the Formula<\/em><\/strong><\/span><\/p>\n<p style=\"text-align:justify;\">So how does this visionary or the trendsetter manage to find his niche somewhere away from the general mass? What are the dynamics of this modern market scenario where the main stream competition may not actually be the competition for some? Read on as #<em>ensoblogger<\/em> gets in to a t\u00eate-\u00e0-t\u00eate with Ms. Neeja Shah, owner and CEO at ENSO.<\/p>\n<ul>\n<li style=\"text-align:justify;\">\u00a0<strong>First thing first \u2013 know thyself! <\/strong><\/li>\n<\/ul>\n<p style=\"padding-left:30px;text-align:justify;\">In a market where a lot of people claim to be a lot of special things and terms like \u2018advertising\u2019 and \u2018branding\u2019 are very loosely used; you can stand out tall only if you have a unique and authentic identity of your own. \u201cAnd that begins with the correct assessment and solid establishment of your own passion, vision and ways of approaching your goals.\u201d says Ms Shah as we get on with our conversation.<\/p>\n<p style=\"text-align:justify;padding-left:30px;\">\u201cFigure out your own takes on various aspects, set your own standards and decide your own direction first. Once that is established, you can make a comparison between you and your general market. Do you see some discrepancy between the mass mentality of the market and your own approach and belief system? If yes, then well! It\u2019s time to take a stand!\u201d she says. Step <em>numero uno<\/em> in becoming a trendsetter.<\/p>\n<ul>\n<li><strong><em>Giving a well-calculated miss to being a part of \u2018the league\u2019<\/em><\/strong><\/li>\n<\/ul>\n<p style=\"text-align:justify;padding-left:30px;\">Majority doesn\u2019t always mean that it\u2019s the only right way of doing it. \u201cFollowing the majority can often work as a trap in today\u2019s time. The market is so vivid, vast and fast growing that whoever spots the next need of the consumer first; wins the game. In that case, not keeping your eye on the changing requirement of the world and just going with what the so called larger league is going by for all this while, can cost you an opportunity of a life time\u201d, says Ms Shah.<\/p>\n<p style=\"text-align:justify;padding-left:30px;\">As they say, only the dead fish go with the flow. And, the main stream may not always be the best stream to swim in. Ponder over this \u2013 should you let the market define you, or, should <strong><em>you<\/em><\/strong> be the one who defines the market?<\/p>\n<ul>\n<li><strong>The curious case of \u2018competition\u2019!<\/strong><\/li>\n<\/ul>\n<p style=\"text-align:justify;padding-left:30px;\">The relevance and the context of competition can\u2019t be the same for all. \u201cDo you want volumes or do you want to penetrate in to a unique segment? Do you want branding done for you or do you just want weekly sales targets to be achieved? <em>Do you want to be just a part of the \u2018herd\u2019 or do you want to be the \u2018shepherd\u2019 who leads it?<\/em> These are a few of the questions to which you got to find the answers for yourself first\u201d suggests Ms. Shah. \u201cWhen you talk about competition, first and foremost, you got to decide what and who you want to compete with. Not a lot of advertising agencies will make you think about this but this is where ENSO is a class apart. And that\u2019s where the point of difference comes in; that, if you want to grow in to a brand, chucking the so called competition and having the patience to work towards your <em>brand building<\/em> will play a decisive role\u201d she says.<\/p>\n<p style=\"text-align:justify;padding-left:30px;\">And at this point, the way you should let the doctor do his job, you should let the professional agencies handle your branding and its development. After all, it\u2019s always good leave your company in a pair of safe hands rather than taking unnecessary risk and too much of trial and error on your own.<\/p>\n<ul>\n<li><strong>Exclusivity has its own charm<\/strong><\/li>\n<\/ul>\n<p style=\"text-align:justify;padding-left:30px;\">Today\u2019s is a market where the number of people who seek and admire all things exclusive is increasing like never before. \u201cIt is no longer a scene of a whole army of workers working on something that\u2019s run-of-the-mill kinds. It is rather a trend of a handful of experts putting in all their experience, passion and skill to produce things or services which are bespoke. Today\u2019s quality conscious consumer is much more aware and knowledgeable about what he wants out of you. If you offer him all things customized and exclusive, BINGO!\u201d says Ms. Neeja Shah.<\/p>\n<p><span style=\"color:#ff0000;\"><strong><em>ENSOism<\/em><\/strong><\/span><\/p>\n<p style=\"text-align:justify;\">It\u2019s time, as we have already mentioned, to redefine the context of competition. \u201cToday\u2019s consumer needs more than what he used to. It\u2019s up to us to spot the need before he does and that\u2019s where the new trend begins from. A trend that is not necessarily dependent on regular market\u2019s competition but gives a birth to a new way of doing things\u201d, explains Ms. Shah. \u201cIf you look at the global market, the trendsetters are bypassing the main stream competition quite effortlessly. And that\u2019s exactly what we need to develop here \u2013 innovative minds, bespoke services and new trend setting ways of doing our businesses with a lot more finesse. Let\u2019s get rolling!\u201d she says as she wraps up the conversation.<\/p>\n<h6 style=\"text-align:center;\">\u201cPeople who are crazy enough to think they can change the world,<\/h6>\n<h6 style=\"text-align:center;\">are the ones who do.\u201d<\/h6>\n<p style=\"text-align:center;\">\u2013 Steve Jobs<\/p>\n<p><span id=\"wordads-inline-marker\" style=\"display: none;\"\/>\t\t\t<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>\u201cCOMPETITOR is one who can steal a few deals, but, the pinch of which, a VISIONARY never feels!\u201d \u2026as simple as that! Welcome to the era of gutsy new-age trendsetters. They know that if they have what it takes, they have the power to redefine the word \u2018competition\u2019 on their own terms. With immense confidence [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":50397,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[15131,9221,29789],"dealstore":[],"offerexpiration":[],"class_list":["post-50396","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-ensoblog","tag-trend","tag-trendsetters"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Trend of The Trendsetters \u2013 #ENSOBlog - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=50396\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Trend of The Trendsetters \u2013 #ENSOBlog - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"\u201cCOMPETITOR is one who can steal a few deals, but, the pinch of which, a VISIONARY never feels!\u201d \u2026as simple as that! 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