Here\u2019s how to create a Facebook ad agency in 6 steps<\/h3>\nStep 1: Get really good at running Facebook ads<\/h2>\n
If you\u2019ve searched for an article about how to start an ad agency, you may have already learned how to run Facebook ads \u2013 so you\u2019re a step ahead, and that\u2019s awesome. But what will separate you from the rest of the ad managers out there is being able to offer additional services so your clients get the most out of their ad spend.<\/p>\n
Being that learning how to run Facebook ads is the most important, let\u2019s walk through that one\u2026<\/p>\n
Facebook ads start with a marketing objective<\/strong>, which is what the goal is of your ads. This can be:<\/strong><\/p>\n After you\u2019ve identified your objective, you will start targeting the audience<\/strong>. You can base this on location (especially important for brick-and-mortar businesses), demographic information, and their interests.<\/p>\n Targeting the right audience is understanding your client\u2019s customer base. Who is their typical customer? What do they like? How old are they? Do your research, but also talk to your client if you have any questions.<\/p>\n Click here to join our FREE training<\/a> to learn how to run Facebook ads for clients (even if you have absolutely no experience!).\u00a0<\/em><\/p>\n Then comes the ad. Creating a Facebook ad<\/strong> involves compelling copy, high-quality images, the business name and social information, and a call to action (CTA). Here\u2019s an example:<\/p>\n Setting the budget for your ad<\/strong> is the next step, and this is going to involve your client a bit. Some businesses can spend more than others, some can spend the money but don\u2019t want to, and it\u2019s your job to offer guidance.<\/p>\n The reality is that the more you spend, the more people will see these ads. Your clients should spend no less than $15\/day. Anything less is a waste of time and money.<\/p>\n And finally, a good Facebook ad agency will be able to optimize ads<\/strong> to make them more effective. Find one thing about your client\u2019s ad to change \u2013 maybe the image, copy, the offer, etc. Change only that one thing, and then split your ad budget between the original ad and the edited ad.<\/p>\n Pay attention to Ads Manager<\/a> to see which one has the lowest CPC (cost per click), and that\u2019s usually the winner. You can keep testing different variations until you feel like you\u2019ve got it right, but only change one thing at a time.<\/p>\n The next step is to start reading up on creating landing pages<\/a> and building sales funnels<\/a>. This helps your Facebook ad clients use their new leads.<\/p>\n You\u2019re going to want to focus on small businesses over big ones. Big businesses already have marketing teams, and if they don\u2019t, they might outsource to a large, well-established agency. Not trying to minimize the awesome agency you\u2019re creating, but you\u2019re just not there yet.<\/p>\n So, you\u2019re going after small business owners, but what kind?<\/p>\n There are so many different kinds of businesses that can benefit from Facebook ads. Gyms, bookstores, home improvement companies, restaurants, markets, clothing stores, service-based businesses, salons, real estate agents<\/a>, and more.<\/p>\n You can pick a niche based on your interests, professional experience, education, etc. Understanding the lingo, the kinds of customers you\u2019re targeting, and simply knowing people in an industry can be a huge help as you grow your agency.<\/p>\n But here\u2019s the other thing\u2026 getting married to one niche only, especially in the beginning, has the potential to restrict your growth.<\/p>\n You may really want to work with massage studios only. But are there enough massage studios out there to build a Facebook ad agency? Probably not. You could expand that to business in health and wellness \u2013 natural food stores, yoga studios, wellness coaches, acupuncturists, wellness retreats, spas, juice bars, etc.<\/p>\n Being hyper-focused, in the beginning, prevents you from seeing the potential around you, and it also puts you at risk if something happens to one industry you\u2019ve built your business around. An example of this is how hard the tourism business was hit by COVID.<\/p>\n Being able to run ads for a diverse set of small businesses can help you stay in business.<\/p>\n You can realistically charge your clients between $1,000-$2,000\/month, with the average amount being $1,500\/month. People who charge on the higher end generally have more experience, or they\u2019re more comfortable asking for what the service is really worth. Yes, it\u2019s actually worth $2,000\/month, but brand-new ads managers might not feel confident asking for that much.<\/p>\n You can charge more than $2,000\/month if you\u2019re doing more work for your clients, like email marketing, copywriting, or social media management.<\/p>\n\n
![\"\"](\"https:\/\/laptopempires.com\/wp-content\/uploads\/2020\/08\/image2-1.png\")
<\/p>\nStep 2: Identify your niche<\/h2>\n
Step 3: Determine your pricing<\/h2>\n