My weekly compilation of clutter-breaking creative ads<\/a> is a small tribute to ad agency teams everywhere. A majority of ads are simply ignored. Ads which pass the first test of being noticed and then liked deserve some praise.<\/p>\n Kellogg\u2019s: the OG<\/strong><\/p>\n Most brands under-invest on distinct brand assets. A slogan, design element, brand colours \u2013 they can all become powerful tools to aid recall and serve as a cost-effective brand reminder. The most famous of such would perhaps be the Nike \u2018swoosh\u2019 and the \u2018Just Do It\u2019 tag line. Even after decades, we associate the \u2018priceless\u2019 property with MasterCard<\/a>. But brand teams tend to get bored with consistency and seek \u2018newness\u2019 every now and then, without giving a chance for any brand asset to be established. Recently, Kellogg\u2019s launched an initiative to reinforce Cornelius the cockerel<\/a>, the brand\u2019s mascot since 1958. As part of the campaign is a poster which playfully highlights the original or OG nature of Kellogg\u2019s. Brilliant use of typography and reminded me of the outdoor work from Coca-Cola<\/a>, which too has strong brand assets. <\/p>\n Agency: Mother<\/p>\n Cheetos: Other Hand Font<\/strong><\/p>\n It\u2019s Super Bowl time in the US. It\u2019s a highly competitive media event too as brands vie for consumer attention amidst all the clutter. Also, the hallmarks of Super Bowl related marketing initiatives are: massive scale of advertising productions, bizarre or quirky plots and over-the-top humour. The pre-even activity in the form of teasers, media coverage starts about a month prior to the event. In that context, brands need to create campaigns that break through clutter and create affinity. Food brands commonly dramatise their addictive nature. Eating Cheetos creates a sticky mess of our hands. They used the fun fact to claim another fun fact: \u201899% of people eat Cheetos with their dominant hand\u2019.\u00a0And then went on to \u2018demonstrate\u2019 the funny downside of using our other hand<\/a> \u2013 as illustrators or drivers. <\/p>\n They have taken the idea one step further by releasing a font, apparently made with the \u2018other hand\u2019. All done tongue firmly in cheek. I think such activities bring a smile and build recall value and affinity especially when supported by the surround sound of media coverage.<\/p>\n \n![\"\"](\"https:\/\/i0.wp.com\/bhatnaturally.com\/wp-content\/uploads\/2025\/01\/1737644824165.jpeg?resize=770%2C1145&ssl=1\")
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