{"id":49162,"date":"2025-01-26T18:36:13","date_gmt":"2025-01-26T18:36:13","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/paramount-brings-live-shoppable-ads-to-the-nfl-playoffs\/"},"modified":"2025-01-26T18:36:13","modified_gmt":"2025-01-26T18:36:13","slug":"paramount-brings-live-shoppable-ads-to-the-nfl-playoffs","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=49162","title":{"rendered":"Paramount Brings Live Shoppable Ads to the NFL Playoffs"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>Paramount is setting itself up for a big win in the AFC Championship game.<\/p>\n<p>Today, the company announced that, for the first time, it\u2019s bringing live, shoppable ads to Sunday\u2019s NFL playoff matchup between the Buffalo Bills and the Kansas City Chiefs. To do so, the company is promoting its CBS Sports HQ digital storefront, a second-screen shoppable experience.<\/p>\n<p>Here\u2019s how it works: Using a phone or tablet, viewers can shop the CBS Sports HQ Store and peruse featured products that cater to an NFL-viewing audience. Among the goods, fans can shop for snacks and entertainment, with <a href=\"https:\/\/www.adweek.com\/category\/sports-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">sports marketing<\/a> partners like Pepsi coming on to make it happen.<\/p>\n<div class=\"row justify-content-center\">\n<div class=\"col-12\">\n<section class=\"section section--teaser section--teaser_partners section--teaser_partners--horizontal px-0 py-4\">\n<div class=\"section--teaser_partner\">                         <a class=\"link-reset text-decoration-none\" href=\"https:\/\/www.adweek.com\/convergent-tv\/nfl-bleacher-report-content-super-bowl-coverage\/\" target=\"_blank\"><br \/><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.adweek.com\/wp-content\/uploads\/2025\/01\/jalen-hurts-nfl.jpeg?w=640&amp;h=360&amp;crop=1\" alt=\"The NFL and Bleacher Report team up on a multiyear content deal that gives the digital platform access to league video, personnel, brand sponsors, and events including the Super Bowl.\" class=\"image image--partner\"\/><br \/><\/a>                     <\/div>\n<\/section>\n<\/div><\/div>\n<p>The storefront is run through Shopsense technology. Paramount previously kicked off its\u00a0<a href=\"https:\/\/www.shopsense.ai\/posts\/shopsense-ai-launches-partnership-with-paramount-global\" target=\"_blank\" rel=\"noreferrer noopener\">Shopsense partnership\u00a0<\/a>at the 2024 CMT Music Awards red carpet pre-show and had a Shopsense AI Lens at the MTV VMAs.<\/p>\n<p>According to Paramount Advertising, unlike previous QR code experiences, the CBS Sports HQ Store activation is all bout immediate fulfillment as it looks to drive results for participating brands and companies.<\/p>\n<p>The goal of the live sports activation is to make a frictionless experience, according to the company. Additionally, shoppable activations for the CBS Sports HQ Store will run during commercial inventory, much like Paramount has done in its other marquee programming, such as its NFL Thanksgiving game.\u00a0<\/p>\n<p>The company has a history of success with introducing interactive ads during major sports matchups, previously partnering with <a href=\"https:\/\/www.adweek.com\/convergent-tv\/paramount-super-bowl-interactive-ad-innovid\/\" target=\"_blank\">Innovid for interactive ads in Super Bowl 58<\/a>. During the game, Paramount+ ran its first-ever \u201cAdd to Watchlist\u201d interactive ads to promote content including Ghosts, Halo, The Chi, Tracker, Fire Country, Family Stallone, Lioness, The Tiger\u2019s Apprentice, and Mission Impossible 7.<\/p>\n<p>At the time, Paramount+\u2019s interactive ads outpaced expectations, coming in at 6% higher than Innovid\u2019s benchmarks.<\/p>\n<p><em>You can see the NFL AFC Championship on Sunday, Jan. 26, at 6:30 p.m. ET on CBS and its streaming platforms.<\/em><\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Paramount is setting itself up for a big win in the AFC Championship game. Today, the company announced that, for the first time, it\u2019s bringing live, shoppable ads to Sunday\u2019s NFL playoff matchup between the Buffalo Bills and the Kansas City Chiefs. To do so, the company is promoting its CBS Sports HQ digital storefront, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":49163,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[14239,5357,10961,4903,13013,24234,20716,28830,329],"dealstore":[],"offerexpiration":[],"class_list":["post-49162","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-ads","tag-brings","tag-general","tag-live","tag-nfl","tag-paramount","tag-playoffs","tag-shoppable","tag-sports"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Paramount Brings Live Shoppable Ads to the NFL Playoffs - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=49162\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Paramount Brings Live Shoppable Ads to the NFL Playoffs - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Paramount is setting itself up for a big win in the AFC Championship game. Today, the company announced that, for the first time, it\u2019s bringing live, shoppable ads to Sunday\u2019s NFL playoff matchup between the Buffalo Bills and the Kansas City Chiefs. To do so, the company is promoting its CBS Sports HQ digital storefront, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fivemor.com\/?p=49162\" \/>\n<meta property=\"og:site_name\" content=\"Som2ny Network\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-26T18:36:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/01\/cbs-shop-snack-afc.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"315\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/fivemor.com\/?p=49162#article\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/?p=49162\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\"},\"headline\":\"Paramount Brings Live Shoppable Ads to the NFL Playoffs\",\"datePublished\":\"2025-01-26T18:36:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/fivemor.com\/?p=49162\"},\"wordCount\":327,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/?p=49162#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/01\/cbs-shop-snack-afc.jpeg\",\"keywords\":[\"ads\",\"Brings\",\"General\",\"live\",\"NFL\",\"Paramount\",\"Playoffs\",\"Shoppable\",\"Sports\"],\"articleSection\":[\"Advertising\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/fivemor.com\/?p=49162#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fivemor.com\/?p=49162\",\"url\":\"https:\/\/fivemor.com\/?p=49162\",\"name\":\"Paramount Brings Live Shoppable Ads to the NFL Playoffs - Som2ny Network\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/fivemor.com\/?p=49162#primaryimage\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/?p=49162#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/01\/cbs-shop-snack-afc.jpeg\",\"datePublished\":\"2025-01-26T18:36:13+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/fivemor.com\/?p=49162#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/fivemor.com\/?p=49162\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/?p=49162#primaryimage\",\"url\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/01\/cbs-shop-snack-afc.jpeg\",\"contentUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/01\/cbs-shop-snack-afc.jpeg\",\"width\":600,\"height\":315},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/fivemor.com\/?p=49162#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/fivemor.com\/?bp_activities=1\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Paramount Brings Live Shoppable Ads to the NFL Playoffs\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/fivemor.com\/#website\",\"url\":\"https:\/\/fivemor.com\/\",\"name\":\"Som2ny Network\",\"description\":\"Daily Deals\",\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/fivemor.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/fivemor.com\/#organization\",\"name\":\"Som2ny Network\",\"url\":\"https:\/\/fivemor.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png\",\"contentUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png\",\"width\":300,\"height\":86,\"caption\":\"Som2ny Network\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png\",\"caption\":\"admin\"},\"sameAs\":[\"https:\/\/fivemor.com\"],\"url\":\"https:\/\/fivemor.com\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Paramount Brings Live Shoppable Ads to the NFL Playoffs - Som2ny Network","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/fivemor.com\/?p=49162","og_locale":"en_US","og_type":"article","og_title":"Paramount Brings Live Shoppable Ads to the NFL Playoffs - Som2ny Network","og_description":"Paramount is setting itself up for a big win in the AFC Championship game. Today, the company announced that, for the first time, it\u2019s bringing live, shoppable ads to Sunday\u2019s NFL playoff matchup between the Buffalo Bills and the Kansas City Chiefs. To do so, the company is promoting its CBS Sports HQ digital storefront, [&hellip;]","og_url":"https:\/\/fivemor.com\/?p=49162","og_site_name":"Som2ny Network","article_published_time":"2025-01-26T18:36:13+00:00","og_image":[{"width":600,"height":315,"url":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/01\/cbs-shop-snack-afc.jpeg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/fivemor.com\/?p=49162#article","isPartOf":{"@id":"https:\/\/fivemor.com\/?p=49162"},"author":{"name":"admin","@id":"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371"},"headline":"Paramount Brings Live Shoppable Ads to the NFL Playoffs","datePublished":"2025-01-26T18:36:13+00:00","mainEntityOfPage":{"@id":"https:\/\/fivemor.com\/?p=49162"},"wordCount":327,"commentCount":0,"publisher":{"@id":"https:\/\/fivemor.com\/#organization"},"image":{"@id":"https:\/\/fivemor.com\/?p=49162#primaryimage"},"thumbnailUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/01\/cbs-shop-snack-afc.jpeg","keywords":["ads","Brings","General","live","NFL","Paramount","Playoffs","Shoppable","Sports"],"articleSection":["Advertising"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/fivemor.com\/?p=49162#respond"]}]},{"@type":"WebPage","@id":"https:\/\/fivemor.com\/?p=49162","url":"https:\/\/fivemor.com\/?p=49162","name":"Paramount Brings Live Shoppable Ads to the NFL Playoffs - Som2ny Network","isPartOf":{"@id":"https:\/\/fivemor.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/fivemor.com\/?p=49162#primaryimage"},"image":{"@id":"https:\/\/fivemor.com\/?p=49162#primaryimage"},"thumbnailUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/01\/cbs-shop-snack-afc.jpeg","datePublished":"2025-01-26T18:36:13+00:00","breadcrumb":{"@id":"https:\/\/fivemor.com\/?p=49162#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/fivemor.com\/?p=49162"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/?p=49162#primaryimage","url":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/01\/cbs-shop-snack-afc.jpeg","contentUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/01\/cbs-shop-snack-afc.jpeg","width":600,"height":315},{"@type":"BreadcrumbList","@id":"https:\/\/fivemor.com\/?p=49162#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/fivemor.com\/?bp_activities=1"},{"@type":"ListItem","position":2,"name":"Paramount Brings Live Shoppable Ads to the NFL Playoffs"}]},{"@type":"WebSite","@id":"https:\/\/fivemor.com\/#website","url":"https:\/\/fivemor.com\/","name":"Som2ny Network","description":"Daily Deals","publisher":{"@id":"https:\/\/fivemor.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/fivemor.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/fivemor.com\/#organization","name":"Som2ny Network","url":"https:\/\/fivemor.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/#\/schema\/logo\/image\/","url":"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png","contentUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png","width":300,"height":86,"caption":"Som2ny Network"},"image":{"@id":"https:\/\/fivemor.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png","caption":"admin"},"sameAs":["https:\/\/fivemor.com"],"url":"https:\/\/fivemor.com\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts\/49162","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=49162"}],"version-history":[{"count":0,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts\/49162\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/media\/49163"}],"wp:attachment":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=49162"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=49162"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=49162"},{"taxonomy":"dealstore","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fdealstore&post=49162"},{"taxonomy":"offerexpiration","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fofferexpiration&post=49162"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}