{"id":49041,"date":"2025-01-26T17:19:56","date_gmt":"2025-01-26T17:19:56","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/advertising-to-baby-boomers-busting-the-myth-busters\/"},"modified":"2025-01-26T17:19:56","modified_gmt":"2025-01-26T17:19:56","slug":"advertising-to-baby-boomers-busting-the-myth-busters","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=49041","title":{"rendered":"Advertising to Baby Boomers: Busting The Myth-Busters"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"post-body-5277681214400359477\" itemprop=\"description articleBody\">\n<p><a href=\"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEhykQdapvhE1WaApAfJGp1-zO2AurFKGyMHAJz0cIfie0_zYFaSrLOC6Q7GqM3bLMlzo9LBvxpaZEtEr83fQVVX5uGOWmb2hwbcZyYWVTFPaWMoRfpj_cog4AqeD5Cx2OMhijHu-w\/s128\/image_thumb%25255B2%25255D.png?imgmax=800\" style=\"clear: right; float: right; margin-bottom: 1em; margin-left: 1em; text-align: right;\"><img decoding=\"async\" border=\"0\" data-original-height=\"96\" data-original-width=\"128\" src=\"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEhykQdapvhE1WaApAfJGp1-zO2AurFKGyMHAJz0cIfie0_zYFaSrLOC6Q7GqM3bLMlzo9LBvxpaZEtEr83fQVVX5uGOWmb2hwbcZyYWVTFPaWMoRfpj_cog4AqeD5Cx2OMhijHu-w\/s16000\/image_thumb%25255B2%25255D.png?imgmax=800\"\/><\/a><span>I\u2019m on <em>the list<\/em>. About two-dozen show up every week. Sometimes more.<\/span><\/p>\n<p> <span\/>  <\/p>\n<p><a href=\"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEhykQdapvhE1WaApAfJGp1-zO2AurFKGyMHAJz0cIfie0_zYFaSrLOC6Q7GqM3bLMlzo9LBvxpaZEtEr83fQVVX5uGOWmb2hwbcZyYWVTFPaWMoRfpj_cog4AqeD5Cx2OMhijHu-w\/s128\/image_thumb%25255B2%25255D.png?imgmax=800\" style=\"clear: right; float: right; margin-bottom: 1em; margin-left: 1em; text-align: right;\"><span\/><\/a><span>That doesn\u2019t make me special by any standards. Press Releases are like virtual confetti nowadays.<\/span><\/p>\n<p> <span\/>  <\/p>\n<p><span>Most are daft, pointless blather. While the salutation \u201cHi Chuck\u201d makes it appear as if the sender has some clue about my blog, it\u2019s usually a tip-off that he\/she <strong><span style=\"font-weight: normal;\">has never read any of my posts<\/span><\/strong>. <\/span><\/p>\n<p><span>Here\u2019s the latest:<\/span><\/p>\n<blockquote><p><span>Hi Chuck,      <br \/>I hope you are keeping well, I&#8217;ll keep this brief and to the point as I know you are busy &#8211; we have a client with a press release you may be interested in reviewing. Below is the skinny &#8211; we invite you to check out the full release if you are interested\u2026<\/span><\/p><\/blockquote>\n<p> <span\/>  <\/p>\n<p><span>The gist:<\/span><\/p>\n<blockquote><p><span><b><i>New Research Busts the Myth of the Tech-Challenged Senior&#8217;          <br \/><\/i><\/b>A new landmark study by marketing consultancy, *** ** *******, is about to shatter a number of myths and have more companies and brands taking notice of the huge opportunity to reach consumers 55+ via digital devices, across multiple aspects of the lives.<\/span><\/p><\/blockquote>\n<p> <span\/>  <\/p>\n<p class=\"MsoNormal\"><span style=\"line-height: 107%;\"><span>Let me shatter the myth that any of this is even remotely myth-shattering\u2026<\/span><\/span><\/p>\n<p> <span\/>  <\/p>\n<p><span style=\"line-height: 107%;\"><span>From my book <b><i>Advertising to Baby Boomers<\/i><\/b> published in 2005:<\/span><\/span><\/p>\n<p> <span style=\"line-height: 107%;\">   <\/p>\n<p class=\"MsoNormal\"><span style=\"line-height: 107%;\"><a href=\"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEjgFuiHF-WTcUiCazmfAMcS3DZRYinUgehyphenhyphenNY2Na2NrHV-Y8xJYcC4PWzOSA2c_N9KVkSv-OJdJ18lZ49rMsP39b7AlW-7BNip1PmVfH9H2N1EUUEGngWpPEMmnBl47YZEWa-SRSw\/\" style=\"margin-left: 1em; margin-right: 1em;\"><span><img loading=\"lazy\" decoding=\"async\" alt=\"\" data-original-height=\"239\" data-original-width=\"541\" height=\"189\" src=\"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEjgFuiHF-WTcUiCazmfAMcS3DZRYinUgehyphenhyphenNY2Na2NrHV-Y8xJYcC4PWzOSA2c_N9KVkSv-OJdJ18lZ49rMsP39b7AlW-7BNip1PmVfH9H2N1EUUEGngWpPEMmnBl47YZEWa-SRSw\/w429-h189\/image.png\" width=\"429\"\/><\/span><\/a><\/span><\/p>\n<p> <\/span>  <\/p>\n<blockquote><p><span>     <\/p>\n<p class=\"MsoNormal\"><a href=\"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEhQdp_vKTquaF6ApLLDn4I041UYex3_G0yxMGjsWGvCIQM-uLX3qwzZxDq3RD5KoUPycHp4EB37wMllctfIdZ0yS9gbAaZWBPW2m7nR54b_D6PLoJIqR_AiRDKG4QqdXauLBdvMyA\/s157\/image_thumb23.png?imgmax=800\" style=\"clear: right; float: right; margin-bottom: 1em; margin-left: 1em;\"\/><img decoding=\"async\" align=\"right\" src=\"http:\/\/www.chucknyren.com\/cover.jpg\" style=\"display: inline; float: right; margin: 0px 0px 0px 5px;\"\/>\u201cIt will be the Baby Boomers who will be the first to pick and choose, to ignore or be seduced by leading-edge technology marketing. There\u2019s a simple reason for this. We have the money to buy this stuff. Experts say we\u2019ll continue to have the money for at least the next twenty years. Write us off at your own peril.\u201d<\/p>\n<p class=\"MsoNormal\">A blog post:<\/p>\n<p>   <\/span><\/p><\/blockquote>\n<blockquote>\n<p class=\"MsoNormal\"><span><span style=\"line-height: 107%;\"><span><em>14 November 2005              <br \/><\/em><span style=\"line-height: 107%;\"><a href=\"http:\/\/www.advertisingtobabyboomers.com\/2005\/11\/my-favorite-cyber-myth.html\" target=\"_blank\"><span><em><strong>My Favorite Cyber-Myth<\/strong><\/em><\/span><\/a><em><strong>\u00a0 <br \/><\/strong><\/em><span><span>How I snicker and roll my eyes whenever I read about Baby Boomers fumbling around on computers, scratching their heads, totally flummoxed. Sure, a percentage of any age group is technologically challenged &#8211; but Boomers as a whole have embraced the internet and aren&#8217;t afraid to plunge into the ether brain first.<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<\/blockquote>\n<p class=\"MsoNormal\"><span style=\"line-height: 107%;\"><span style=\"line-height: 107%;\"><span><span>There are dozens and dozens more posts through the years about 50+ folk and technology \u2013 but I\u2019ll spare you.<\/span><\/span><\/span><\/span><\/p>\n<p class=\"MsoNormal\"><span style=\"line-height: 107%;\"><span style=\"line-height: 107%;\"><span><span>The \u2018landmark\u2019 <em>myth-busting<\/em> report is all about how over the last year or so tons more people over fifty-five are now banking online and buying stuff online. <\/span><\/span><\/span><\/span><\/p>\n<p class=\"MsoNormal\"><span style=\"line-height: 107%;\"><span style=\"line-height: 107%;\"><span><span>Wow. I never would\u2019ve guessed.<\/span><\/span><\/span><\/span><\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>I\u2019m on the list. About two-dozen show up every week. Sometimes more. That doesn\u2019t make me special by any standards. Press Releases are like virtual confetti nowadays. Most are daft, pointless blather. While the salutation \u201cHi Chuck\u201d makes it appear as if the sender has some clue about my blog, it\u2019s usually a tip-off that [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":49042,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[8397,2047,19363,29229,29230],"dealstore":[],"offerexpiration":[],"class_list":["post-49041","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-advertising","tag-baby","tag-boomers","tag-busting","tag-mythbusters"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Advertising to Baby Boomers: Busting The Myth-Busters - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=49041\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Advertising to Baby Boomers: Busting The Myth-Busters - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"I\u2019m on the list. About two-dozen show up every week. Sometimes more. That doesn\u2019t make me special by any standards. Press Releases are like virtual confetti nowadays. Most are daft, pointless blather. 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