{"id":48838,"date":"2025-01-26T15:19:53","date_gmt":"2025-01-26T15:19:53","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/marketing\/the-future-of-video-in-content-marketing-the-cma\/"},"modified":"2025-01-26T15:19:53","modified_gmt":"2025-01-26T15:19:53","slug":"the-future-of-video-in-content-marketing-the-cma","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=48838","title":{"rendered":"The Future of Video in Content Marketing \u2014 The CMA"},"content":{"rendered":"


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The Science of Video and Content Marketing<\/strong><\/h4>\n

No matter how indifferent we might think we are to media, we\u2019re all guilty of our eyes wandering over to what\u2019s happening on the nearest screen in the room.<\/p>\n

Just like a fire flickering in a fireplace, our eyes can\u2019t help but catch the light, and it so happens it\u2019s the same effect, as similar blood pressures affect us equally whether we\u2019re staring at flames or flashing<\/span><\/a> lights.<\/p>\n

Now factor in the orienting response (OR)<\/span><\/a>, an involuntary reaction to a new or unexpected stimulus, and watching videos is not just a preference. It\u2019s science. <\/p>\n

After our brain recognises the flashing lights and sounds are unthreatening, it releases a lovely dose of endorphins to calm the stress response. <\/p>\n

So, we don’t just get distracted beyond our control. It gets us a little high in the process.<\/p>\n

In short, we can\u2019t help it. Video marketing can cast a spell over us whether we like it or not, and it can all happen in the blink of an eye, or 13 milliseconds to be exact<\/span><\/a>.<\/p>\n

But while this disruption is more akin to outbound advertising, why should we content marketers give a toot?<\/p>\n

Why Use Video Content in Marketing?<\/strong><\/h4>\n

Rather than just a platform to razzle-dazzle your audience with promotional content showcasing your products and services, video provides a platform to engage your audience in other, more sophisticated ways.<\/p>\n

For example, informative videos can demonstrate your industry expertise. It can be as easy as talking about your products\/services as you do with your customers. The only difference is you\u2019re talking to a camera, not a person. <\/p>\n

Yes, it feels weird at first, but you soon get used to it.<\/p>\n

Classic examples we’ve seen introduced already include webinars, tutorials and how-to guides. However, more modern vlogs, interviews and Q&As can also serve this purpose. \u00a0<\/p>\n

Besides exhibiting your credentials as an industry leader, video content marketing can help tell your brand story. It’s here where lo-fi social media content is making a name for itself. <\/p>\n

From \u201cMeet the Team\u201d to a “Day in the Life\u201d and \u201cBehind the Scenes\u201d, there\u2019s no end of authenticity, creativity and storytelling you can put out there with the help of a smartphone and social media.<\/p>\n

To show you just how dynamic you can be with video content marketing, here is a list of styles and formats you can try: <\/p>\n