{"id":48431,"date":"2025-01-26T10:47:43","date_gmt":"2025-01-26T10:47:43","guid":{"rendered":"https:\/\/peraltafinancing.com\/affiliate-marketing\/9-tactics-for-autopilot-social-proof-how-to-get-testimonials-on-automatic\/"},"modified":"2025-01-26T10:47:43","modified_gmt":"2025-01-26T10:47:43","slug":"9-tactics-for-autopilot-social-proof-how-to-get-testimonials-on-automatic","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=48431","title":{"rendered":"9 Tactics For Autopilot Social Proof: How To Get Testimonials On Automatic"},"content":{"rendered":"


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In another article, we talked about how to get social proof without testimonials<\/a>. Now, let\u2019s talk about actually getting some testimonials.<\/p>\n

In fact, let\u2019s set it up so that you can get testimonials automatically without you having to do much.<\/strong><\/p>\n

What I\u2019m going to cover here is, quite frankly, just super obvious and should be done as part of any business. But, I admit straight up\u2026 I wasn\u2019t doing it. As long as I\u2019ve been building and running online businesses, I have never had an automatic system for gathering \u2013 and using \u2013 testimonials.<\/p>\n

In this post, I\u2019m going to show you 2 great solutions to get testimonials, manage testimonials, display testimonials as well as automate the system so they keep coming to you all the time without you having to do it manually.<\/p>\n

So, let\u2019s do it\u2026<\/p>\n

The Old Way Of Getting\u00a0Testimonials<\/h2>\n

For most online businesses, gathering testimonials is a rather haphazard thing. Maybe customers submit a success story\u2026 maybe they don\u2019t. Whatever happens \u2013 happens.<\/p>\n

In some cases, you may ask for one. But, it might feel a little unnatural. Or you forget.<\/p>\n

It might come off as weird to ask people for testimonials for your business, so you simply\u2026 don\u2019t.<\/p>\n

Perhaps you have a launch or promotional event coming up and suddenly think, \u201cI need some testimonials.\u201d So, you email your customer list and ask for some. Maybe hit up a few of your best customers privately. Either way, you\u2019re fishing.<\/p>\n

Or perhaps you just find them as they happen and you take screenshots. I mean, people will say good things on Twitter, Facebook, or even in your blog comments. If you run a local business, you might get reviews on Google My Business or a number of other third-party sites. You can grab a screenshot of it and file it away for later. That\u2019s what we used to do. We\u2019d clip them into Evernote and keep a file.<\/p>\n

But, sometimes we\u2019d just forget to ask. Often, in fact.<\/p>\n

It\u2019s often weird to ask, too. I mean, I am confident in my products here at the Blog Marketing Academy<\/em>. But, I\u2019m a modest guy. I\u2019m not one who brags. And it just feels weird to hit people up for testimonials. \ud83d\ude42<\/p>\n

But, I realized I could totally systematize this.<\/strong> I could put it on autopilot.<\/p>\n

To really automate testimonials, it helps to have an intake form people can fill out with their testimonial along with a system to display them on your website.<\/p>\n

One such tool is WP Social Ninja Pro<\/a>. You can read my full review of WP Social Ninja here<\/a>.<\/p>\n

\"Manage<\/figure>\n

This tool serves a few different purposes, but one of the major ones is the ability to pull and display social reviews from sites such as Google, AirBnB, Amazon, Yelp, TrustPilot and more. It will pull these reviews off those sites automatically and keep things in sync.<\/p>\n

Then, using templates, you can display those reviews on your own site. It allows your social reviews to serve double-duty and even be more obvious to your site visitors that they can leave reviews on these third-party sites.<\/p>\n

\"WP\"WP<\/figure>\n

But, you\u2019re not limited to social reviews. WP Social Ninja Pro<\/a> also has the ability to display custom reviews. This means, you can enter testimonials manually if your customer submitted to you directly. You can also integrate with Fluent Forms<\/a> and create a testimonial-gathering form that will take their review and enter it right into your system.<\/p>\n

By creating templates with the plugin that look the way you want, then you can insert them around your site into the right places using either a Gutenberg block or a shortcode.<\/p>\n

WP Social Ninja allows you to manage all of these reviews and display them on your site regardless of where the review came from.<\/p>\n

If you want to get a little geekier without a specialized plugin, then another approach would be to use Fluent Forms<\/a> to insert testimonials into a newly created custom post type. I usually use Advanced Custom Fields<\/a> to create custom post types, custom fields, etc. Then, you can set up a post grid using your page builder or block builder to display testimonials by querying right out of the custom post type. You can even use custom taxonomy to provide the option to filter and categorize your testimonials among multiple products.<\/p>\n

How To Get Testimonials On Automatic<\/h2>\n

What you want to do is systematize the gathering of testimonials so that you\u2019re not having to manually reach out and ask. Plus, by automating it you will get more of them.<\/p>\n

So, here\u2019s a few things I would recommend you do:<\/p>\n

#1 \u2013 Display The Form Prominently In Your Member Dashboard<\/h3>\n

Wherever your customers log in to access the product they have purchased, display the testimonial form (or a link to it) right there in front of them.<\/p>\n

\"Old\"Old
This is my old member dashboard design. No longer exists. \ud83d\ude07<\/figcaption><\/figure>\n

This at least makes it easy.<\/p>\n

#2 \u2013 Have An Obvious Testimonials Page With A Call To Action To Leave One<\/h3>\n

Include a navigation menu item on your site for testimonials. Show those testimonials so that they do you some good! But, also important\u2026<\/p>\n

Put a call to action on that page so that they can easily leave a new review for you. Make it really obvious.<\/p>\n

\"Google\"Google<\/a>
Notice the button to write a review. In this case, it points directly to Google.<\/figcaption><\/figure>\n

This would be especially important for a local business that performs services. If you need to, you could link them to a page on your site which gives instructions for leaving a review. For instance, many people don\u2019t really know how to leave a Google review and it would never have occurred to them.<\/p>\n

#3 \u2013 Embed Testimonial Form At The End Of Your\u00a0Product<\/h3>\n

Most information products these days are delivered via a website. Courses are usually broken up into modules and different training units. So, make the final training unit a testimonial form.<\/strong><\/p>\n

You\u2019re actually accomplishing two things when you do this:<\/p>\n

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  1. You\u2019re making it a standard part of the product itself which increases the likelihood they\u2019ll do it.<\/li>\n
  2. You\u2019re getting them to acknowledge their own wins. This is as much for themselves as it is for you. It solidifies to them that they actually have gotten somewhere.<\/li>\n<\/ol>\n

    Look at it this way\u2026<\/p>\n

    Any training product is a cycle of action. It starts, it changes, it stops. And, I think you should set up your product so that it isn\u2019t actually completed until they\u2019ve submitted their experience to you \u2013 via your testimonial form.<\/p>\n

    If you have multiple products, you can set up the system to categorize the testimonial depending on the product. WP Social Ninja<\/a> has a category system, for instance.<\/p>\n

    #4 \u2013 Build It Into Your Automated Email Sequences<\/h3>\n

    Surely, your customers are put into a customer email list. And surely, you have some pre-written automated emails that are sent out to them as new customers. This is called an onboarding sequence. We talk about how to do this in our course, The Email Followup Engine<\/a>.<\/p>\n

    Well, you can build in emails in your onboarding sequence to check in with their progress and, yes, ask for their experience. You send them to your testimonial form for their answer.<\/p>\n

    You can even repeat this periodically so that your customers are asked several times. Especially if you run a membership site where people may be there for several months. Perhaps once a month or so, you email them just to check in and link to your testimonial form.<\/p>\n

    Point is\u2026. you build this into your email automations so that you\u2019re not having to do it manually.<\/p>\n

    If you use a marketing automation tool like FluentCRM<\/a>, then you can enhance this even more.<\/p>\n

    By setting up certain triggers around your site where it makes sense, you can set up automatic requests to ask for a testimonial at just the right time where it would make the most sense to your customer.<\/p>\n

    #1 \u2013 Follow Up With Active Customers<\/h3>\n

    If you see that one of your customers is logging in quite repeatedly, you can trigger an automation to send them an invitation to submit a testimonial. After all, they\u2019re kinda hot. \ud83d\ude42<\/p>\n

    FluentCRM<\/a> has an automation trigger on user login, for instance. If you are using WP Fusion<\/a> and use their Login add-on<\/a>, you can do any number of things triggered by login.<\/p>\n

    So, using such tools, you set up an automation that will keep track of how many times they log in. After a certain number of logins, you can automatically trigger an automation to ask them for a testimonial.<\/p>\n

    Using WP Fusion\u2019s Login add-on, you could even automatically route them to your testimonial form page right after they login. Or be a little less overt and just silently trigger an email to their inbox to ask them for one.<\/p>\n

    #2 \u2013 Use Testimonials In Your Sales Emails<\/h3>\n

    This one you can\u2019t automate, but it\u2019s a good idea. Have somebody in a promotional email sequence for a particular offer? Show off testimonials in those emails!<\/p>\n

    Now, you\u2019ll have to do that manually by updating your email sequence periodically. However, now that your testimonial gathering is on automatic, you\u2019ll have a lot more to work with.<\/p>\n

    Instead of showing testimonials right in your emails, you could alternatively just link them to your testimonials page. If that page is being auto-updated to show new ones as they come in, then this puts the whole thing on autopilot.<\/p>\n

    #3 \u2013 Run Abandonment Sequence If They Leave Without Posting A Testimonial<\/h3>\n

    One of the more effective tools to increase conversions is the cart abandonment sequence. If people come to your cart\/checkout page without buying, you automatically follow up with them to see how you can help.<\/p>\n

    You can use the same logic for testimonials. It would just need to be coupled with a rule which tags people when they submit a testimonial. When they fill out your testimonial form, be sure to add a tag to their CRM profile to indicate they\u2019ve submitted a testimonial.<\/strong><\/p>\n

    But, now you can use that tagging for segmentation<\/a>. For instance:<\/p>\n