{"id":48194,"date":"2025-01-26T08:22:19","date_gmt":"2025-01-26T08:22:19","guid":{"rendered":"https:\/\/peraltafinancing.com\/alcohol\/lasso-motel-is-a-five-star-foray-into-finished-whiskey\/"},"modified":"2025-01-26T08:22:19","modified_gmt":"2025-01-26T08:22:19","slug":"lasso-motel-is-a-five-star-foray-into-finished-whiskey","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=48194","title":{"rendered":"Lasso Motel is a five-star foray into finished whiskey"},"content":{"rendered":"


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Most brands launch with a single spirit and build from there. Not Lasso Motel. They\u2019re launching with an astonishing 13 different whiskies, including 9 different unique finishes<\/strong><\/a>. And while the brand has nothing to do with the great Ted Lasso, I can\u2019t help of his wise words, \u201ctaking on a challenge is a lot like riding a horse<\/strong><\/a>. If you\u2019re comfortable while you\u2019re doing it, you\u2019re probably doing it wrong.\u201d <\/p>\n

I don\u2019t know founder Devin Odell, but I can\u2019t imagine he\u2019s comfortable right now. Don\u2019t get me wrong; he\u2019s not new to the spirits game. Lasso Motel actually marks the 10th addition to his Dynasty Spirits portfolio. But to go to market with such a broad offering before the brand has gained traction takes another level of confidence.<\/p>\n

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Lasso\u00a0Motel\u00a0Whiskey began as a passion project of mine and pays homage to the whiskey industry. While many brands draw on stories of prohibition or the Old West, we chose a product and packaging design that reflects our own style and experience.\u00a0<\/p>\n

Devin Odell<\/cite><\/p><\/blockquote>\n<\/figure>\n<\/blockquote>\n

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The meat of the Lasso Motel lineup is straight bourbon whiskey finished in 9 different ways. The spirit itself comes from the Green River Distillery in Kentucky and is bottled at 100-proof. Each is $70.<\/p>\n