{"id":47327,"date":"2025-01-25T22:49:27","date_gmt":"2025-01-25T22:49:27","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/marketing\/are-you-all-set-for-a-major-social-media-shake-up\/"},"modified":"2025-01-25T22:49:27","modified_gmt":"2025-01-25T22:49:27","slug":"are-you-all-set-for-a-major-social-media-shake-up","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=47327","title":{"rendered":"Are you all set for a major social media shake-up?"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<link href=\"https:\/\/fonts.gstatic.com\" rel=\"preconnect\"\/><link href=\"https:\/\/fonts.googleapis.com\/css2?family=Inter&amp;display=swap\" rel=\"stylesheet\"\/><link href=\"https:\/\/fonts.googleapis.com\/css2?family=Inter&amp;display=swap\" rel=\"stylesheet\"\/><link href=\"https:\/\/fonts.googleapis.com\/css2?family=Inter&amp;display=swap\" rel=\"stylesheet\"\/>\n<style type=\"text\/css\"><![CDATA[\n:root {\n  --wt-primary-color: #030712;\n  --wt-text-on-primary-color: #F9FAFB;\n\n  --wt-secondary-color: #F9FAFB;\n  --wt-text-on-secondary-color: #030712;\n\n  --wt-tertiary-color: #FFFFFF;\n  --wt-text-on-tertiary-color: #222222;\n\n  --wt-background-color: #fcfdff;\n  --wt-text-on-background-color: #030712;\n\n  --wt-subscribe-background-color: #fcfdff;\n  --wt-text-on-subscribe-background-color: #030712;\n\n  --wt-header-font: \"Inter\", ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, \"Segoe UI\", Roboto,\"Helvetica Neue\", Arial, \"Noto Sans\", sans-serif, \"Apple Color Emoji\", \"Segoe UI Emoji\", \"Segoe UI Symbol\", \"Noto Color Emoji\";\n  --wt-body-font: \"Inter\", ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, \"Segoe UI\", Roboto, \"Helvetica Neue\", Arial, \"Noto Sans\", sans-serif, \"Apple Color Emoji\", \"Segoe UI Emoji\", \"Segoe UI Symbol\", \"Noto Color Emoji\";\n  --wt-button-font: \"Inter\", ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, \"Segoe UI\", Roboto, \"Helvetica Neue\", Arial, \"Noto Sans\", sans-serif, \"Apple Color Emoji\", \"Segoe UI Emoji\", \"Segoe UI Symbol\", \"Noto Color Emoji\";\n\n  --wt-border-radius: 8px\n}\n\n.bg-wt-primary { background-color: var(--wt-primary-color); 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padding-right: 15px; color: var(--wt-text-on-background-color) !important; padding-bottom: 2rem;\">\n<h2 style=\"font-size: 20px; font-family:'Helvetica',Arial,sans-serif; line-height: 1.75rem; padding-bottom: 20px; color: #11112d; font-weight: 400;\">PLUS: Our Social Commerce Trends reports<\/h2>\n<div class=\"bh__byline_wrapper\">\n<div>\n<div style=\"display:flex;\">\n<div style=\"display:flex; flex-direction:row; justify-content:flex-start;\">\n<div style=\"display:flex;\"><img loading=\"lazy\" decoding=\"async\" alt=\"Author\" height=\"40\" src=\"https:\/\/media.beehiiv.com\/cdn-cgi\/image\/fit=scale-down,format=auto,onerror=redirect,quality=80\/uploads\/user\/profile_picture\/1b11be87-8e33-4652-b918-7205e9c47f4a\/thumb_profile_image.png\" style=\"height:40px;width:40px;border:4px solid rgba(0,0,0,0);left:-4px;z-index:1;box-sizing:content-box;position:relative;border-radius:9999px;\" width=\"40\"\/><\/div>\n<div style=\"display:flex; align-items:center;\">\n<p style=\"left:8px;position:relative;font-family:'Helvetica',Arial,sans-serif;font-weight:normal;font-size:14px;color: var(--wt-text-on-background-color);margin:0px;line-height:20px;\"><span><a href=\"https:\/\/beehiivorigin.clickz.com\/authors\/1b11be87-8e33-4652-b918-7205e9c47f4a\" target=\"_blank\" style=\"color:var(--wt-text-on-background-color) !important;text-decoration:underline !important;\">Zihan Lyu<\/a><\/span><br \/><span class=\"text-wt-text-on-background\" style=\"opacity:0.75;\"> January 25, 2025 \u2022 Estimated Reading Time: 10 minutes <\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"content-blocks\"><audio controls=\"\" preload=\"auto\" style=\"width: 100%;padding: 0 15px;margin-bottom: 1rem;\" download=\"false\" id=\"beehiiv-audio-tts-id\"><source src=\"https:\/\/beehiiv-publication-files.s3.amazonaws.com\/uploads\/tts_files\/fc914daa-30ae-4d54-9739-6ce64add43dc\/07e37f6b_f548_4980_9e22_f5574c7279e9.mp3?X-Amz-Algorithm=AWS4-HMAC-SHA256&amp;X-Amz-Credential=AKIAQCMHTQSERNC675WH%2F20250125%2Fus-east-1%2Fs3%2Faws4_request&amp;X-Amz-Date=20250125T224926Z&amp;X-Amz-Expires=604800&amp;X-Amz-SignedHeaders=host&amp;X-Amz-Signature=55ba5a2c2926e7d32773d610cbdbc801a89ff45e17f4d4409d19662d898227dc\" type=\"audio\/mpeg\">Your browser does not support the audio element.<br \/>\n    <\/source><\/audio><\/p>\n<div style=\"background-color:transparent;margin:0.0px 0.0px 0.0px 0.0px;padding:0.0px 0.0px 0.0px 0.0px;\">\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<\/div>\n<div style=\"padding-bottom:5px;padding-left:15px;padding-right:15px;padding-top:5px;\"><a href=\"https:\/\/www.clickz.com\/?utm_source=clickz&amp;utm_medium=newsletter&amp;utm_campaign=CZweekly2024\" rel=\"nofollow noopener noreferrer\" style=\"text-decoration: none;\" target=\"_blank\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;border-radius:0px 0px 0px 0px;border-style:solid;border-width:0px 0px 0px 0px;box-sizing:border-box;border-color:#030712;\" src=\"https:\/\/media.beehiiv.com\/cdn-cgi\/image\/fit=scale-down,format=auto,onerror=redirect,quality=80\/uploads\/asset\/file\/da37b83a-9dcc-4806-95ef-d4cf93438aae\/ClickZ_-_Newsletter_Banner.jpg?t=1717663845\"\/><\/a><\/div>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<div style=\"background-color:transparent;margin:0.0px 0.0px 0.0px 0.0px;padding:0.0px 0.0px 0.0px 0.0px;\">\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<div style=\"padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;\">\n<p style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:16px;line-height:24px;text-align:left;\"><span style=\"font-family:Helvetica,sans-serif;\"><b>Highlights from today&#8217;s newsletter:<\/b><\/span><br \/>\ud83d\udd39<span style=\"font-family:Helvetica,sans-serif;\">\u00a0<\/span><span style=\"font-family:Helvetica, sans-serif;\">Major shake-up of social media \u2014 are you all set?<\/span><br \/>\ud83d\udd39<span style=\"font-family:Helvetica, sans-serif;\"> ClickZ&#8217;s Social Commerce Trends reports<\/span><br \/>\ud83d\udd39<span style=\"font-family:Helvetica, sans-serif;\"> Davos 2025: Marketing in the Intelligent Age<\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"padding-bottom:5px;padding-left:15px;padding-right:15px;padding-top:5px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https:\/\/media.beehiiv.com\/cdn-cgi\/image\/fit=scale-down,format=auto,onerror=redirect,quality=80\/uploads\/asset\/file\/67b5bc66-e3ae-44e1-a5a0-71c46697f116\/ClickZ_-_Newsletter_Collateral_3.png?t=1717656076\"\/><\/div>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<div style=\"background-color:transparent;border-color:#ffa12f;border-radius:10px;border-style:solid;border-width:2px;margin:5.0px 5.0px 5.0px 5.0px;padding:10.0px 10.0px 10.0px 10.0px;\">\n<p><h2 style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Trebuchet MS','Lucida Grande',Tahoma,sans-serif;font-size:24px;font-weight:normal;line-height:36px;margin:0;text-align:center;\"><span style=\"color:rgb(255, 161, 47);font-family:Helvetica, sans-serif;font-size:1.5rem;\"><b>EDITOR\u2019S PICK<\/b><\/span><\/h2>\n<\/p>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<p><h5 style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Trebuchet MS','Lucida Grande',Tahoma,sans-serif;font-size:16px;font-weight:normal;line-height:24px;margin:0;text-align:left;\"><span style=\"color:rgb(249, 41, 127);font-family:Helvetica, sans-serif;\"><b>#SPORTS MARKETING<\/b><\/span><\/h5>\n<\/p>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<div style=\"padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;\">\n<p style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:16px;line-height:24px;text-align:left;\"><span style=\"font-family:Helvetica, sans-serif;\">Sports marketing just leveled up at the <\/span><span style=\"font-family:Helvetica, sans-serif;\"><a class=\"link\" href=\"https:\/\/sportstailgateshow.com\/?utm_source=clickz&amp;utm_medium=newsletter&amp;utm_campaign=CZweekly2024\" target=\"_blank\" style=\"-webkit-text-decoration:underline #ffa12f;color:#11112d;text-decoration:underline #ffa12f;word-break:break-word;;\"><b>Sports Licensing &amp; Tailgate Show 2025<\/b><\/a><\/span><span style=\"font-family:Helvetica, sans-serif;\">. With the US licensed sports merchandise market projected to hit<\/span><span style=\"font-family:Helvetica, sans-serif;\"><b> $22.6 billion <\/b><\/span><span style=\"font-family:Helvetica, sans-serif;\">by 2030, brands are turning to <\/span><span style=\"font-family:Helvetica, sans-serif;\"><b>digital-first strategies to engage fans and drive revenue<\/b><\/span><span style=\"font-family:Helvetica, sans-serif;\">.<\/span><\/p>\n<\/div>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<div style=\"padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;\">\n<p style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:16px;line-height:24px;text-align:left;\"><span style=\"font-family:Helvetica, sans-serif;\">Recent examples like AI-powered personalized campaigns such as <\/span><span style=\"font-family:Helvetica, sans-serif;\"><b>Snickers&#8217; Jos\u00e9 Mourinho<\/b><\/span><span style=\"font-family:Helvetica, sans-serif;\"> activation and<\/span><span style=\"font-family:Helvetica, sans-serif;\"><b> WHOOP<\/b><\/span><span style=\"font-family:Helvetica, sans-serif;\">&#8216;s athlete partnerships showcasing real-time data demonstrate how personalization and purpose-driven storytelling are changing fan connections.<\/span><\/p>\n<\/div>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<div style=\"padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;\">\n<p style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:16px;line-height:24px;text-align:left;\"><span style=\"font-family:Helvetica, sans-serif;\">As AR, VR, and retail media shape the future, marketers across sectors can take a page from sports brands that turn every moment into an opportunity to connect and convert. <\/span><\/p>\n<\/div>\n<div style=\"padding-bottom:5px;padding-left:15px;padding-right:15px;padding-top:5px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https:\/\/media.beehiiv.com\/cdn-cgi\/image\/fit=scale-down,format=auto,onerror=redirect,quality=80\/uploads\/asset\/file\/17caeac6-4a8b-45c7-9173-b1338ef1fb95\/image.png?t=1736552844\"\/><\/div>\n<p><h5 style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Trebuchet MS','Lucida Grande',Tahoma,sans-serif;font-size:16px;font-weight:normal;line-height:24px;margin:0;text-align:left;\"><span style=\"color:rgb(249, 41, 127);font-family:Helvetica, sans-serif;\"><b>#MARKETING PREDICTIONS<\/b><\/span><\/h5>\n<\/p>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<div style=\"padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;\">\n<p style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:16px;line-height:24px;text-align:left;\"><span style=\"font-family:Helvetica, sans-serif;\">What happens when AI meets marketing at the world&#8217;s most influential business summit?<\/span><\/p>\n<\/div>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<div style=\"padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;\">\n<p style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:16px;line-height:24px;text-align:left;\"><span style=\"font-family:Helvetica, sans-serif;\">At Davos 2025, the message was clear: <\/span><span style=\"font-family:Helvetica, sans-serif;\"><b>AI is now <\/b><\/span><span style=\"font-family:Helvetica, sans-serif;\"><i><b>the<\/b><\/i><\/span><span style=\"font-family:Helvetica, sans-serif;\"><b> driving force behind advertising and the entire customer journey<\/b><\/span><span style=\"font-family:Helvetica, sans-serif;\">.<\/span><\/p>\n<\/div>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<div style=\"padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;\">\n<p style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:16px;line-height:24px;text-align:left;\"><span style=\"font-family:Helvetica, sans-serif;\">Imagine AI powering your ad campaigns on platforms like Google Performance Max and Meta Advantage+, freeing you to focus on what humans do best:<\/span><span style=\"font-family:Helvetica, sans-serif;\"><b> creativity and strategy<\/b><\/span><span style=\"font-family:Helvetica, sans-serif;\">. Meanwhile, social media transforms into a shopping haven, blurring the lines between content and purchase.<\/span><\/p>\n<\/div>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<div style=\"padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;\">\n<p style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:16px;line-height:24px;text-align:left;\"><span style=\"font-family:Helvetica, sans-serif;\">This is the new reality of<\/span><span style=\"font-family:Helvetica, sans-serif;\"><b> omnichannel retail<\/b><\/span><span style=\"font-family:Helvetica, sans-serif;\">, and the brands that master AI and social commerce will dominate the next decade.<\/span><\/p>\n<\/div>\n<div style=\"padding-bottom:5px;padding-left:15px;padding-right:15px;padding-top:5px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https:\/\/media.beehiiv.com\/cdn-cgi\/image\/fit=scale-down,format=auto,onerror=redirect,quality=80\/uploads\/asset\/file\/0c9ef887-5ea4-47fa-9caa-a414aa9434d1\/image.png?t=1737198225\"\/><\/div>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<div style=\"padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;\">\n<p style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:16px;line-height:24px;text-align:center;\"><span style=\"font-family:Helvetica,sans-serif;\">T<\/span><span style=\"font-family:Helvetica, sans-serif;\">he ClickZ team has been reporting live from the Sports Licensing &amp; Tailgate Show this week. Check out our exclusive insights from interviews with exhibitors and innovators at SLATS \ud83d\udc47<\/span><\/p>\n<\/div>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<style type=\"text\/css\"><![CDATA[\n  .generic-embed--root {\n    padding: 10px 19px 10px 19px;\n  }\n\n  .generic-embed--root:hover {\n    filter: brightness(90%)\n  }\n\n  .generic-embed--root a {\n    text-decoration: none !important;\n  }\n\n  .generic-embed {\n    background-color: #FFFFFF;\n    border-radius: 5px;\n    border: solid 0px #ffffff;\n  }\n\n  .generic-embed--wrapper-reverse {\n    min-height: 75px;\n    border-collapse: collapse;\n    width: 100%;\n    display: flex;\n  }\n\n  .generic-embed--title {\n    color: #11112d;\n    font-size: 14px;\n    font-weight: bold;\n    padding-bottom: 8px;\n  }\n\n  .generic-embed--description {\n    color: #11112d;\n    font-size: 13px;\n    padding-bottom: 8px;\n  }\n\n  .generic-embed--link {\n    color: #11112d;\n    font-size: 12px;\n    word-break: break-word;\n  }\n\n  @media only screen and (max-width: 640px) {\n    .generic-embed--image {\n      width: 100% !important;\n      padding: 0px 0px 12px 0px !important;\n    }\n\n    .generic-embed--wrapper-reverse {\n      flex-direction: column-reverse;\n    }\n  }\n]]><\/style>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<div style=\"padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;\">\n<p style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:16px;line-height:24px;text-align:left;\"><span style=\"\">At SLATS, <\/span><span style=\"\"><b>Ryan Valentine<\/b><\/span><span style=\"\">, VP of Global Marketing at Northwest Group, shared how they\u2019re leveraging AI to optimize ad spend, automate product descriptions, and manage 40,000+ SKUs annually.<\/span><\/p>\n<\/div>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<div style=\"padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;\">\n<p style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:16px;line-height:24px;text-align:left;\"><span style=\"\">The focus? <\/span><span style=\"\"><b>Expanding into new markets<\/b><\/span><span style=\"\"> like Formula One and U.S. Soccer <\/span><span style=\"\"><b>while adapting to consumer trends <\/b><\/span><span style=\"\">with new categories like tote bags and picnic blankets.<\/span><\/p>\n<\/div>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<div style=\"padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;\">\n<p style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:16px;line-height:24px;text-align:left;\"><span style=\"\">With plans to add 2,500 more U.S. colleges to their collegiate portfolio, Northwest Group is setting the pace in licensed textiles.<\/span><\/p>\n<\/div>\n<\/div>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<div style=\"padding-bottom:5px;padding-left:15px;padding-right:15px;padding-top:5px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https:\/\/media.beehiiv.com\/cdn-cgi\/image\/fit=scale-down,format=auto,onerror=redirect,quality=80\/uploads\/asset\/file\/67b5bc66-e3ae-44e1-a5a0-71c46697f116\/ClickZ_-_Newsletter_Collateral_3.png?t=1717656076\"\/><\/div>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<div style=\"background-color:transparent;border-color:#F9297F;border-radius:10px;border-style:dashed;border-width:2px;margin:5.0px 5.0px 5.0px 5.0px;padding:10.0px 10.0px 10.0px 10.0px;\">\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<table role=\"none\" width=\"100%\" class=\"mob-w-full\" border=\"0\">\n<tbody>\n<tr>\n<td width=\"25%\" style=\"vertical-align:top\" class=\"mob-stack\">\n<div style=\"padding-bottom:5px;padding-left:15px;padding-right:15px;padding-top:5px;\"><a href=\"https:\/\/www.marketingdive.com\/news\/dove-beauty-bar-grwm-unready-anything-campaign-trail\/737567\/?utm_source=clickz&amp;utm_medium=newsletter&amp;utm_campaign=CZweekly2024\" rel=\"nofollow noopener noreferrer\" style=\"text-decoration: none;\" target=\"_blank\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https:\/\/media.beehiiv.com\/cdn-cgi\/image\/fit=scale-down,format=auto,onerror=redirect,quality=80\/uploads\/asset\/file\/227f44b2-2d47-4e96-b4e4-813415c40a74\/image.png?t=1737741872\"\/><\/a><\/div>\n<\/td>\n<td width=\"75%\" style=\"vertical-align:top\" class=\"mob-stack\">\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<div style=\"padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;\">\n<p style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:16px;line-height:24px;text-align:left;\"><span style=\"font-family:Helvetica, sans-serif;\">Dove&#8217;s &#8220;<\/span><span style=\"font-family:Helvetica, sans-serif;\"><b>Unready for Anything<\/b><\/span><span style=\"font-family:Helvetica, sans-serif;\">&#8221; campaign, crafted by Ogilvy, shifts focus to the aftermath of preparation rituals, diverging from typical &#8220;get ready with me&#8221; social media trends. <\/span><\/p>\n<\/div>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<div style=\"padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;\">\n<p style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:16px;line-height:24px;text-align:left;\"><span style=\"font-family:Helvetica, sans-serif;\">The campaign marks a strategic pivot for Dove,<\/span><span style=\"font-family:Helvetica, sans-serif;\"><b> centering on product rather than people-focused narratives<\/b><\/span><span style=\"font-family:Helvetica, sans-serif;\">, while integrating influencers&#8217; natural content creation styles. Adhering to a specific creative vision, Ogilvy&#8217;s approach underscores a <\/span><span style=\"font-family:Helvetica, sans-serif;\"><b>commitment to authenticity<\/b><\/span><span style=\"font-family:Helvetica, sans-serif;\">, steering away from AI or overly stylized imagery. <\/span><\/p>\n<\/div>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<div style=\"padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;\">\n<p style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:16px;line-height:24px;text-align:left;\"><span style=\"font-family:Helvetica, sans-serif;\">This method aligns with Dove\u2019s legacy of<\/span><span style=\"font-family:Helvetica, sans-serif;\"><b> inclusive and purpose-driven marketing<\/b><\/span><span style=\"font-family:Helvetica, sans-serif;\">, subtly trusting consumers&#8217; imagination to complete the narrative.<\/span><\/p>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div style=\"padding-bottom:5px;padding-left:15px;padding-right:15px;padding-top:5px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 0 0 auto;width:70%;\" src=\"https:\/\/media.beehiiv.com\/cdn-cgi\/image\/fit=scale-down,format=auto,onerror=redirect,quality=80\/uploads\/asset\/file\/cc6d00fd-88c8-499e-a407-d9dbdabf7a7d\/ClickZ_-_Newsletter_Divider.png?t=1717996147\"\/><\/div>\n<table role=\"none\" width=\"100%\" class=\"mob-w-full\" border=\"0\">\n<tbody>\n<tr>\n<td width=\"25%\" style=\"vertical-align:top\" class=\"mob-stack\">\n<div style=\"padding-bottom:5px;padding-left:15px;padding-right:15px;padding-top:5px;\"><a href=\"https:\/\/www.socialmediatoday.com\/news\/social-media-shake-up-2025-facebook-tiktok-x\/737522\/?utm_source=clickz&amp;utm_medium=newsletter&amp;utm_campaign=CZweekly2024\" rel=\"nofollow noopener noreferrer\" style=\"text-decoration: none;\" target=\"_blank\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https:\/\/media.beehiiv.com\/cdn-cgi\/image\/fit=scale-down,format=auto,onerror=redirect,quality=80\/uploads\/asset\/file\/c2190508-9e82-4408-8516-d29dfcbe6787\/image.png?t=1737742108\"\/><\/a><\/div>\n<\/td>\n<td width=\"75%\" style=\"vertical-align:top\" class=\"mob-stack\">\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<div style=\"padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;\">\n<p style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:16px;line-height:24px;text-align:left;\"><span style=\"font-family:Helvetica, sans-serif;\">Social media is at a pivotal moment with potential major changes. <\/span><span style=\"font-family:Helvetica, sans-serif;\"><b>Meta <\/b><\/span><span style=\"font-family:Helvetica, sans-serif;\">shifted moderation to align with political interests, raising concerns about its influence. Elon Musk&#8217;s transformation of <\/span><span style=\"font-family:Helvetica, sans-serif;\"><b>Twitter<\/b><\/span><span style=\"font-family:Helvetica, sans-serif;\"> into a self-serving platform also highlights the fragility of current social media giants. <\/span><span style=\"font-family:Helvetica, sans-serif;\"><b>TikTok<\/b><\/span><span style=\"font-family:Helvetica, sans-serif;\">&#8216;s looming ban in the U.S. further disrupts the landscape.<\/span><\/p>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div style=\"padding-bottom:5px;padding-left:15px;padding-right:15px;padding-top:5px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 0 0 auto;width:70%;\" src=\"https:\/\/media.beehiiv.com\/cdn-cgi\/image\/fit=scale-down,format=auto,onerror=redirect,quality=80\/uploads\/asset\/file\/c35a15f9-fdfa-4243-a367-6956a2e24867\/image.png?t=1736530557\"\/><\/div>\n<table role=\"none\" width=\"100%\" class=\"mob-w-full\" border=\"0\">\n<tbody>\n<tr>\n<td width=\"25%\" style=\"vertical-align:top\" class=\"mob-stack\">\n<div style=\"padding-bottom:5px;padding-left:15px;padding-right:15px;padding-top:5px;\"><a href=\"https:\/\/www.marketingtechnews.net\/news\/study-reveals-surprising-gaps-in-marketers-generative-ai-adoption\/?utm_source=clickz&amp;utm_medium=newsletter&amp;utm_campaign=CZweekly2024\" rel=\"nofollow noopener noreferrer\" style=\"text-decoration: none;\" target=\"_blank\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https:\/\/media.beehiiv.com\/cdn-cgi\/image\/fit=scale-down,format=auto,onerror=redirect,quality=80\/uploads\/asset\/file\/90b1e293-fe5e-4288-a4c8-f401e36a0af5\/image.png?t=1737742321\"\/><\/a><\/div>\n<\/td>\n<td width=\"75%\" style=\"vertical-align:top\" class=\"mob-stack\">\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<div style=\"padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;\">\n<p style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:16px;line-height:24px;text-align:left;\"><span style=\"font-family:Helvetica, sans-serif;\">Generative AI adoption in marketing reveals unexpected <\/span><span style=\"font-family:Helvetica, sans-serif;\"><b>disparities in executive and entry-level engagement<\/b><\/span><span style=\"font-family:Helvetica, sans-serif;\">. <\/span><\/p>\n<\/div>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<div style=\"padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;\">\n<p style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:16px;line-height:24px;text-align:left;\"><span style=\"font-family:Helvetica, sans-serif;\">Key findings include:<\/span><br \/><span style=\"\">\u21b3<\/span><span style=\"font-family:Helvetica, sans-serif;\"> Senior executives show more confidence and receive more training in AI than junior employees, highlighting a significant skill gap. <\/span><span style=\"font-family:Helvetica, sans-serif;\"><b>Executives leverage AI <\/b><\/span><span style=\"font-family:Helvetica, sans-serif;\">not merely for productivity but <\/span><span style=\"font-family:Helvetica, sans-serif;\"><b>for strategic operations<\/b><\/span><span style=\"font-family:Helvetica, sans-serif;\"> like design and collaboration enhancement.<\/span><\/p>\n<\/div>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<div style=\"padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;\">\n<p style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:16px;line-height:24px;text-align:left;\"><span style=\"\">\u21b3 <\/span><span style=\"font-family:Helvetica, sans-serif;\">This disparity underscores the <\/span><span style=\"font-family:Helvetica, sans-serif;\"><b>necessity for balanced training<\/b><\/span><span style=\"font-family:Helvetica, sans-serif;\">. By ensuring equal access to AI education, companies can leverage the unique insights of younger employees, particularly in areas such as ethical oversight.<\/span><\/p>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<div style=\"padding-bottom:5px;padding-left:15px;padding-right:15px;padding-top:5px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https:\/\/media.beehiiv.com\/cdn-cgi\/image\/fit=scale-down,format=auto,onerror=redirect,quality=80\/uploads\/asset\/file\/c52b493e-37b5-45aa-88f8-1f4326f330e4\/image.png?t=1737200364\"\/><\/div>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<div style=\"background-color:transparent;border-color:#11112D;border-radius:10px;border-style:dotted;border-width:2px;margin:5.0px 5.0px 5.0px 5.0px;padding:10.0px 10.0px 10.0px 10.0px;\">\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<div style=\"padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;\">\n<p style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:16px;line-height:24px;text-align:left;\"><span style=\"font-family:Helvetica, sans-serif;\">Want to stay ahead in digital commerce this year? At ClickZ, we regularly feature key insights from across our portfolio of specialized industry publications. <\/span><\/p>\n<\/div>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<div style=\"padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;\">\n<p style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:16px;line-height:24px;text-align:left;\"><span style=\"font-family:Helvetica, sans-serif;\">This week, we\u2019re highlighting two of our latest industry reports to bring you actionable insights from across the digital marketing landscape. <\/span><\/p>\n<\/div>\n<table width=\"100%\" cellpadding=\"0\" cellspacing=\"0\" border=\"0\" role=\"presentation\" style=\"border-collapse:collapse;\">\n<tbody>\n<tr>\n<td class=\"rec\" align=\"left\" style=\"padding-left:15px;padding-right:15px;padding-top:16px;padding-bottom:16px;width:100%;\">\n<table class=\"rec__content\" style=\"background:#f9fafb;border-radius:5px;border:1px solid #d1d5db;padding:16px;width:100%;border-collapse:initial;\">\n<tbody>\n<tr>\n<td style=\"display:inline-block;margin-bottom:16px;margin-right:16px;vertical-align:top;\" width=\"75\">\n<div class=\"rec__logo-wrapper\" style=\"border-radius:5px;border: 1px solid #d1d5db;width: 75px;height: 75px;overflow: hidden;\"><img decoding=\"async\" class=\"rec__logo\" src=\"https:\/\/media.beehiiv.com\/cdn-cgi\/image\/fit=scale-down,format=auto,onerror=redirect,quality=80\/static_assets\/file_attachment.png\" style=\"height:75px;width:75px;object-fit:cover;border:0;\"\/><\/div>\n<\/td>\n<td style=\"display: inline-block;color:#282828;font-size:18px;font-weight:700;line-height:24px; margin-bottom: 16px;\"><span class=\"rec__text\" style=\"display:block;\">ClickZ Social Commerce Trends in 2025 &#8211; Beauty Marketing &#8211; January 2025.pdf<\/span><span style=\"font-size:16px;font-weight:400;\"\/><span class=\"rec__text--muted\" style=\"padding:0;color:#767676;font-size:14px;font-weight:400;display:block;\">3.49 MB \u2022 PDF File<\/span><\/td>\n<\/tr>\n<tr>\n<td><a href=\"https:\/\/beehiiv-publication-files.s3.amazonaws.com\/uploads\/downloadables\/fc914daa-30ae-4d54-9739-6ce64add43dc\/272be2be-9389-41df-b1f4-db4b3566286b\/ClickZ%20Social%20Commerce%20Trends%20in%202025%20-%20Beauty%20Marketing%20-%20January%202025.pdf?X-Amz-Algorithm=AWS4-HMAC-SHA256&amp;X-Amz-Credential=AKIAQCMHTQSERNC675WH%2F20250125%2Fus-east-1%2Fs3%2Faws4_request&amp;X-Amz-Date=20250125T210603Z&amp;X-Amz-Expires=604800&amp;X-Amz-SignedHeaders=host&amp;X-Amz-Signature=f81a56a476f7b0971091f10b6a420cf7d156c95f41203ee7125eb6203fae4dbe\" rel=\"nofollow noopener\" style=\"width:100%\" target=\"_blank\" data-skip-tracking=\"true\" download=\"ClickZ Social Commerce Trends in 2025 - Beauty Marketing - January 2025.pdf\" data-skip-utms=\"\" data-skip-link-id=\"\"><button class=\"rec__button\" style=\"filter: drop-shadow(0 1px 1px rgb(0 0 0 \/ 0.05));cursor:pointer;background:#FFFFFF;border:1px solid #d1d5db;border-radius:4px;color:#282828;font-size:14px;font-weight:600;height:40px;line-height:21px;width:100%\"> Download <\/button><\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table width=\"100%\" cellpadding=\"0\" cellspacing=\"0\" border=\"0\" role=\"presentation\" style=\"border-collapse:collapse;\">\n<tbody>\n<tr>\n<td class=\"rec\" align=\"left\" style=\"padding-left:15px;padding-right:15px;padding-top:16px;padding-bottom:16px;width:100%;\">\n<table class=\"rec__content\" style=\"background:#f9fafb;border-radius:5px;border:1px solid #d1d5db;padding:16px;width:100%;border-collapse:initial;\">\n<tbody>\n<tr>\n<td style=\"display:inline-block;margin-bottom:16px;margin-right:16px;vertical-align:top;\" width=\"75\">\n<div class=\"rec__logo-wrapper\" style=\"border-radius:5px;border: 1px solid #d1d5db;width: 75px;height: 75px;overflow: hidden;\"><img decoding=\"async\" class=\"rec__logo\" src=\"https:\/\/media.beehiiv.com\/cdn-cgi\/image\/fit=scale-down,format=auto,onerror=redirect,quality=80\/static_assets\/file_attachment.png\" style=\"height:75px;width:75px;object-fit:cover;border:0;\"\/><\/div>\n<\/td>\n<td style=\"display: inline-block;color:#282828;font-size:18px;font-weight:700;line-height:24px; margin-bottom: 16px;\"><span class=\"rec__text\" style=\"display:block;\">ClickZ Social Commerce Trends &#8211; Athleisure Marketing &#8211; Jan 2025.pdf<\/span><span style=\"font-size:16px;font-weight:400;\"\/><span class=\"rec__text--muted\" style=\"padding:0;color:#767676;font-size:14px;font-weight:400;display:block;\">5.24 MB \u2022 PDF File<\/span><\/td>\n<\/tr>\n<tr>\n<td><a href=\"https:\/\/beehiiv-publication-files.s3.amazonaws.com\/uploads\/downloadables\/fc914daa-30ae-4d54-9739-6ce64add43dc\/c4fb4923-9a89-4486-a0b2-3be620035428\/ClickZ%20Social%20Commerce%20Trends%20-%20Athleisure%20Marketing%20-%20Jan%202025.pdf?X-Amz-Algorithm=AWS4-HMAC-SHA256&amp;X-Amz-Credential=AKIAQCMHTQSERNC675WH%2F20250125%2Fus-east-1%2Fs3%2Faws4_request&amp;X-Amz-Date=20250125T210603Z&amp;X-Amz-Expires=604800&amp;X-Amz-SignedHeaders=host&amp;X-Amz-Signature=ec0d4a377a8ec5788f0b65b7171bae8819a1f01d342f5d8a72fdd90b53fc545b\" rel=\"nofollow noopener\" style=\"width:100%\" target=\"_blank\" data-skip-tracking=\"true\" download=\"ClickZ Social Commerce Trends - Athleisure Marketing - Jan 2025.pdf\" data-skip-utms=\"\" data-skip-link-id=\"\"><button class=\"rec__button\" style=\"filter: drop-shadow(0 1px 1px rgb(0 0 0 \/ 0.05));cursor:pointer;background:#FFFFFF;border:1px solid #d1d5db;border-radius:4px;color:#282828;font-size:14px;font-weight:600;height:40px;line-height:21px;width:100%\"> Download <\/button><\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table border=\"0\" cellpadding=\"0\" cellspacing=\"0\" role=\"presentation\" style=\"border-collapse:collapse;\" width=\"100%\">\n<tbody>\n<tr>\n<td align=\"left\" style=\"padding:15px 15px 12px;\">\n<h3 style=\"color:var(--wt-text-on-background-color);font-family:'Trebuchet MS','Lucida Grande',Tahoma,sans-serif;font-size:20px;font-weight:normal;line-height:30px;margin:0;text-align:left;\">Give it a thumbs-up if you&#8217;d like to see more in-depth analysis like this in ClickZ&#8217;s future editions<\/h3>\n<\/td>\n<\/tr>\n<tr>\n<td align=\"left\" style=\"font-size:.75rem;line-height:1rem;opacity:.75;padding:0px 15px 15px;text-align:left;\"\/><\/tr>\n<tr>\n<td align=\"left\" style=\"font-size:.75rem;line-height:1rem;opacity:.75;padding:0px 15px 15px;text-align:left;\">\n<p style=\"color:inherit;\" class=\"text-wt-text-on-background\"><span><a data-skip-tracking=\"true\" href=\"https:\/\/beehiivorigin.clickz.com\/login\"><span style=\"text-decoration: underline;\">Login<\/span><\/a><\/span> or <span><a data-skip-tracking=\"true\" href=\"https:\/\/beehiivorigin.clickz.com\/subscribe\"><span style=\"text-decoration: underline;\">Subscribe<\/span><\/a><\/span> to participate in polls. <\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<div style=\"padding-bottom:5px;padding-left:15px;padding-right:15px;padding-top:5px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https:\/\/media.beehiiv.com\/cdn-cgi\/image\/fit=scale-down,format=auto,onerror=redirect,quality=80\/uploads\/asset\/file\/67b5bc66-e3ae-44e1-a5a0-71c46697f116\/ClickZ_-_Newsletter_Collateral_3.png?t=1717656076\"\/><\/div>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<div style=\"background-color:transparent;border-color:#1894f6;border-radius:10px;border-style:solid;border-width:2px;margin:5.0px 5.0px 5.0px 5.0px;padding:10.0px 10.0px 10.0px 10.0px;\">\n<p><h5 style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Trebuchet MS','Lucida Grande',Tahoma,sans-serif;font-size:16px;font-weight:normal;line-height:24px;margin:0;text-align:left;\">\ud83d\udcad<span style=\"color:rgb(36, 154, 250);font-family:Helvetica,sans-serif;\"><b>INSIGHTS FROM SAMUEL TINSON-WOOD<\/b><\/span><\/h5>\n<\/p>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<div style=\"padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;\">\n<p style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:16px;line-height:24px;text-align:left;\"><span style=\"font-family:Helvetica, sans-serif;\">Remember the days when brand guidelines were just fancy PDFs gathering digital dust? Those days are numbered.<\/span><\/p>\n<\/div>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<div style=\"padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;\">\n<p style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:16px;line-height:24px;text-align:left;\"><span style=\"font-family:Helvetica, sans-serif;\">In a bold move that&#8217;s got the design world buzzing, <\/span><span style=\"font-family:Helvetica, sans-serif;\"><b>Dropbox<\/b><\/span><span style=\"font-family:Helvetica, sans-serif;\"> just reshaped how we think about brand guidelines. They&#8217;ve taken something traditionally static and transformed it into a <\/span><span style=\"font-family:Helvetica, sans-serif;\"><b>living, breathing digital experience<\/b><\/span><span style=\"font-family:Helvetica, sans-serif;\">.<\/span><\/p>\n<\/div>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<div style=\"padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;\">\n<p style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:16px;line-height:24px;text-align:left;\"><span style=\"font-family:Helvetica, sans-serif;\">Want to know how they&#8217;re making<\/span><span style=\"font-family:Helvetica, sans-serif;\"><b> enterprise-level brand management accessible for teams of all sizes<\/b><\/span><span style=\"font-family:Helvetica, sans-serif;\">? The full story might just change how you approach your next rebrand&#8230;<\/span><\/p>\n<\/div>\n<div style=\"padding-bottom:5px;padding-left:15px;padding-right:15px;padding-top:5px;\"><a href=\"https:\/\/www.linkedin.com\/posts\/samuel-tinson-wood-9ba51711a_brandguidelines-brandidentity-activity-7287066000565436416-01fo?utm_source=share&amp;utm_medium=member_desktop\" rel=\"nofollow noopener noreferrer\" style=\"text-decoration: none;\" target=\"_blank\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https:\/\/media.beehiiv.com\/cdn-cgi\/image\/fit=scale-down,format=auto,onerror=redirect,quality=80\/uploads\/asset\/file\/f4cd946b-00f5-4af8-a8d2-9c57d2c934b8\/image.png?t=1737742738\"\/><\/a><\/div>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<\/div>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<div style=\"padding-bottom:5px;padding-left:15px;padding-right:15px;padding-top:5px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https:\/\/media.beehiiv.com\/cdn-cgi\/image\/fit=scale-down,format=auto,onerror=redirect,quality=80\/uploads\/asset\/file\/d7a2c8b9-148d-47bd-8761-fb9ef1095f8e\/ClickZ_-_Newsletter_Collateral_2_7_.jpg?t=1717527159\"\/><\/div>\n<div style=\"background-color:transparent;margin:0.0px 0.0px 0.0px 0.0px;padding:0.0px 0.0px 0.0px 0.0px;\">\n<p><h4 style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Trebuchet MS','Lucida Grande',Tahoma,sans-serif;font-size:18px;font-weight:normal;line-height:27px;margin:0;text-align:left;\"><span style=\"font-family:Helvetica,sans-serif;\"><b>Editorial<\/b><\/span><\/h4>\n<\/p>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<p><h4 style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Trebuchet MS','Lucida Grande',Tahoma,sans-serif;font-size:18px;font-weight:normal;line-height:27px;margin:0;text-align:left;\"><span style=\"font-family:Helvetica,sans-serif;\"><b>Advertise with us<\/b><\/span><\/h4>\n<\/p>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<p><h4 style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Trebuchet MS','Lucida Grande',Tahoma,sans-serif;font-size:18px;font-weight:normal;line-height:27px;margin:0;text-align:left;\"><span style=\"font-family:Helvetica,sans-serif;\"><b>Connect with us on socials<\/b><\/span><\/h4>\n<\/p>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>PLUS: Our Social Commerce Trends reports Zihan Lyu January 25, 2025 \u2022 Estimated Reading Time: 10 minutes Your browser does not support the audio element. Highlights from today&#8217;s newsletter:\ud83d\udd39\u00a0Major shake-up of social media \u2014 are you all set?\ud83d\udd39 ClickZ&#8217;s Social Commerce Trends reports\ud83d\udd39 Davos 2025: Marketing in the Intelligent Age EDITOR\u2019S PICK #SPORTS MARKETING Sports [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":47328,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98],"tags":[13085,907,11278,8402,10999,348,28491,10974],"dealstore":[],"offerexpiration":[],"class_list":["post-47327","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-artificial-intelligence","tag-business","tag-major","tag-marketing","tag-media","tag-set","tag-shakeup","tag-social"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Are you all set for a major social media shake-up? - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=47327\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Are you all set for a major social media shake-up? - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"PLUS: Our Social Commerce Trends reports Zihan Lyu January 25, 2025 \u2022 Estimated Reading Time: 10 minutes Your browser does not support the audio element. 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