Our recent global survey of investors across our network <\/a>looked at the motivations of investors across our network. The primary motivations for becoming an angel investor included the potential for high returns (61%), portfolio diversification (40%), access to innovation (39%), hands on involvement in early-stage companies (34%) and the opportunity to assist others (33%).<\/p>\nChristian Teichmann, Managing Director of Burda Principal Investments, is driven by curiosity and a quest for the next big thing. He states, \u201cI am a highly curious person and, as a VC investor, I have the opportunity to come across the next big thing every day. It excites me every morning to think about what will succeed, what constitutes a business, and what is merely a feature.\u201d\u00a0<\/p>\n
For Teichmann, the joy of discovering and nurturing innovative ideas, combined with the challenge of building businesses and generating returns for investors, is the core motivation. <\/p>\n
Guiding startups through early challenges<\/h3>\n
Cristina Bullon Gomez, an experienced angel investor, views her role as symbiotic with startups, essential for supporting company growth. \u201cAfter many years working alongside startups, I recognise the vital role of capital investments. This not only benefits investors in achieving ROI but is equally crucial for startups to foster growth and expansion,\u201d she explains. Her passion lies in guiding startups through early-stage challenges, particularly in sustainability and technology sectors.<\/p>\n
Ben Legg, an angel investor and startup founder, emphasises the personal satisfaction and long-term benefits of angel investing. \u201cBeing an angel investor gives me three benefits: Insight, pension, and a warm, fuzzy feeling,\u201d he says. Legg\u2019s focus on mentoring promising founders and supporting innovative ideas in the future of work, defense, and interactive technology sectors drives his investment choices.<\/p>\n
Bryony Marshall, another experienced angel investor, is motivated by the opportunity to directly support diverse founders and innovative ideas. \u201cFor me, angel investing is a way to directly support innovative ideas and help amazing founders on their mission to change the world,\u201d she states. Marshall is particularly interested in healthtech and the impact it has on improving people\u2019s lives.<\/p>\n
Conor Sharpe, Co-Founder of CircleRock Capital, highlights the dual motivations of learning from ambitious entrepreneurs and the potential for high financial returns. \u201cMy motivation to become an angel investor was two-fold: to meet incredible people with huge entrepreneurial ambition and learn from them, and to capitalise on the potential for high returns,\u201d he explains.<\/p>\n
Tailor your pitch<\/h3>\n
Angel investing offers a unique opportunity for both founders and funders. For startups, it\u2019s a chance to secure crucial capital and guidance. For investors, it\u2019s a chance to discover groundbreaking ideas, shape the future, and potentially reap substantial rewards.\u00a0<\/p>\n
While there are many different motivational factors for angels it is crucial to do your research for any pitch meeting you do secure and ensure you tailor your presentation accordingly. What makes the investor you are speaking with want to get out of bed in the morning?<\/p>\n
By understanding what drives these individuals, you can open the door to valuable partnerships that propel your business forward.<\/p>\n
Picture credit: Angel investor Cristina Bullon Gomez<\/em><\/p>\nJoin the world\u2019s largest angel investment network<\/a>, where global investors meet the great businesses of tomorrow.<\/em><\/p>\n\t<\/div>\n