{"id":46254,"date":"2025-01-25T05:35:17","date_gmt":"2025-01-25T05:35:17","guid":{"rendered":"https:\/\/peraltafinancing.com\/analytics\/consent-mode-google-tags-custom-tag-template\/"},"modified":"2025-01-25T05:35:17","modified_gmt":"2025-01-25T05:35:17","slug":"consent-mode-google-tags-custom-tag-template","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=46254","title":{"rendered":"Consent Mode (Google tags) &#8211; Custom Tag Template"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p><strong>IMPORTANT! The template update in December 2023 is a BREAKING change. Read more below.<\/strong><\/p>\n<div style=\"aspect-ratio: 1800 \/ 1246;\" class=\"figure nocaption\">\n<p>    <a href=\"https:\/\/www.simoahava.com\/images\/2023\/12\/consent-mode-template.jpg\" title=\"Consent Mode template\"><\/p>\n<p>    <img decoding=\"async\" class=\"fig-img\" height=\"1246\" width=\"1800\" loading=\"lazy\" src=\"https:\/\/www.simoahava.com\/images\/2023\/12\/consent-mode-template.jpg#ZgotmplZ\" alt=\"Consent Mode template\"\/><\/p>\n<p>    <\/a><\/p>\n<\/div>\n<p>The <strong>Consent Mode (Google tags)<\/strong> <a href=\"https:\/\/www.simoahava.com\/analytics\/custom-templates-guide-for-google-tag-manager\/\">custom tag template<\/a> is a tag template for <a href=\"https:\/\/tagmanager.google.com\/\">Google Tag Manager\u2019s<\/a> <a href=\"https:\/\/tagmanager.google.com\/gallery\/\">community template gallery<\/a>.<\/p>\n<div style=\"aspect-ratio: 1356 \/ 1880;\" class=\"figure nocaption\">\n<p>    <a href=\"https:\/\/www.simoahava.com\/images\/2023\/12\/consent-mode-permissions.jpg\" title=\"Consent mode permissions\"><\/p>\n<p>    <img decoding=\"async\" class=\"fig-img\" height=\"1880\" width=\"1356\" loading=\"lazy\" src=\"https:\/\/www.simoahava.com\/images\/2023\/12\/consent-mode-permissions.jpg#ZgotmplZ\" alt=\"Consent mode permissions\"\/><\/p>\n<p>    <\/a><\/p>\n<\/div>\n<h2 id=\"december-2023-update\">December 2023 update<\/h2>\n<p>In the template update of December 2023, many <strong>breaking changes<\/strong> were introduced. For this reason, if you update to the latest version of the template, <strong>you will need to reconfigure all of the tags created with this template<\/strong>.<\/p>\n<p>The template no longer uses a table for different <code>default<\/code> states. Instead, you can only configure one set of default states per tag. If you want to configure different defaults for some other region, you will need to create additional tags for each additional region configuration.<\/p>\n<p>The <code>update<\/code> tag looks the same, but the underlying fields have also been changed. You will need to reconfigure <code>update<\/code> tags too.<\/p>\n<h2 id=\"description\">Description<\/h2>\n<p>This tag lets you deploy the <a href=\"https:\/\/developers.google.com\/tag-platform\/security\/guides\/consent\">Consent Mode<\/a> functionality offered by Google for controlling how data is accessed and collected by Google\u2019s tags and pixels.<\/p>\n<p>The template is also compatible with GTM\u2019s <a href=\"https:\/\/www.simoahava.com\/analytics\/consent-settings-google-tag-manager\/\">consent features<\/a>.<\/p>\n<h2 id=\"instructions\">Instructions<\/h2>\n<p>The template lets you choose whether to send a <code>default<\/code> command (which sets the default state of consent on the page) or an <code>update<\/code> command (which updates the consent state after it has been determined by, for example, user input with a consent management system).<\/p>\n<p>Please read the official <a href=\"https:\/\/developers.google.com\/tag-platform\/security\/guides\/consent\">vendor documentation<\/a> for more information about consent states and the different options.<\/p>\n<h3 id=\"the-default-command\">The default command<\/h3>\n<p>The purpose of the <code>default<\/code> command is to establish default values for consent signals on a page. Typically you would choose a default like <code>denied<\/code> for all states, but you might also populate the states from data available on the page or in cookies, for example.<\/p>\n<p>If you use variables, make sure they return the string value <code>granted<\/code> when consent is granted and <code>denied<\/code> when consent has been denied.<\/p>\n<p>You can also choose the <code>wait_for_update<\/code> timeout. This timeout determines how long Google\u2019s tags wait for a possible <code>update<\/code> command, if the user\u2019s consent choices are resolved asynchronously. When the <code>default<\/code> tag fires, any Google tags that would fire otherwise will wait for the timeout duration to allow for a possible <code>update<\/code> command to update the consent states.<\/p>\n<p>Similarly, when you select <code>default<\/code>, you can choose the <strong>region<\/strong> to which the consent states apply. If you set it to <code>all<\/code>, it means that the consent states apply to visitors from all geographical regions. If you set it to a comma-separated list of region codes such as <code>FI, DE<\/code>, the consent states will only apply to visitors from those regions (Finland and Germany per the example).<\/p>\n<blockquote>\n<p>You can have more than one tag with the <code>default<\/code> command firing on the page. For example, you might have one tag with <code>all<\/code> regions and one with <code>FI<\/code> region, using different settings for visitors from Finland.<\/p>\n<\/blockquote>\n<p>You should use the <strong>Consent Initialization<\/strong> trigger type to fire the <code>default<\/code> command. That way no other tags will fire before consent state has been established.<\/p>\n<h3 id=\"the-update-command\">The update command<\/h3>\n<p>You can create another tag with this template, this time with the <code>update<\/code> command.<\/p>\n<p>In this case, set the different consent states to match what the user has consented to. If you use variables, make sure they return the string value <code>granted<\/code> when consent is granted and <code>denied<\/code> when consent has been denied.<\/p>\n<h3 id=\"important-note-about-the-push-datalayer-event-option\">Important note about the \u201cPush dataLayer Event\u201d option<\/h3>\n<p>If you are running multiple <code>default<\/code> commands on the page with different region settings, do note that the <code>dataLayer<\/code> event will be set to what the most recent <code>default<\/code> command included, <em>even if the command didn\u2019t apply to the user due to their geographical region<\/em>.<\/p>\n<p>This is an unfortunate outcome of how the Consent APIs currently worked, and I haven\u2019t figured out a workaround for this.<\/p>\n<h3 id=\"release-notes\">Release notes<\/h3>\n<table>\n<thead>\n<tr>\n<th>Date<\/th>\n<th>Changeset<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>1 December 2023<\/td>\n<td>Complete overhaul of the template.<\/td>\n<\/tr>\n<tr>\n<td>1 June 2021<\/td>\n<td>Add compatibility with GTM\u2019s new consent features.<\/td>\n<\/tr>\n<tr>\n<td>17 October 2020<\/td>\n<td>Initial release.<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>IMPORTANT! The template update in December 2023 is a BREAKING change. Read more below. The Consent Mode (Google tags) custom tag template is a tag template for Google Tag Manager\u2019s community template gallery. December 2023 update In the template update of December 2023, many breaking changes were introduced. For this reason, if you update to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":46255,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12033],"tags":[16490,834,1531,1430,1791,1725,4196],"dealstore":[],"offerexpiration":[],"class_list":["post-46254","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics","tag-consent","tag-custom","tag-google","tag-mode","tag-tag","tag-tags","tag-template"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Consent Mode (Google tags) - Custom Tag Template - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=46254\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Consent Mode (Google tags) - Custom Tag Template - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"IMPORTANT! The template update in December 2023 is a BREAKING change. Read more below. The Consent Mode (Google tags) custom tag template is a tag template for Google Tag Manager\u2019s community template gallery. December 2023 update In the template update of December 2023, many breaking changes were introduced. 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