{"id":45980,"date":"2025-01-25T01:29:34","date_gmt":"2025-01-25T01:29:34","guid":{"rendered":"https:\/\/peraltafinancing.com\/alcohol\/tequilas-consistency-conundrum-tastetequila\/"},"modified":"2025-01-25T01:29:34","modified_gmt":"2025-01-25T01:29:34","slug":"tequilas-consistency-conundrum-tastetequila","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=45980","title":{"rendered":"Tequila\u2019s Consistency Conundrum | TasteTequila"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<h3>How the tequila industry manages the unrealistic expectations put on a natural product<\/h3>\n<hr\/>\n<p>Have you ever ordered your favorite tequila and thought, \u201cthis tastes a little different than the last time I tried it\u201d? If so, that\u2019s probably a good thing. Tequila, like wine, is a natural product that will vary from batch to batch depending on many factors, such as the agaves used, the time of year it\u2019s produced, different barrels used for aging, and even slight changes in yeast or distillation cuts.<\/p>\n<p>But \u2013 understandably \u2013 the people who sell tequilas, and many consumers who are spending their hard-earned money on them, want to know exactly what they are getting. <\/p>\n<p>\u201cCustomers definitely care about color and flavor remaining the same for most brands,\u201d says <strong>Zack Romaya<\/strong> of <strong><a href=\"https:\/\/www.oldtowntequila.com\/\" rel=\"noopener\" target=\"_blank\">Old Town Tequila<\/a><\/strong> in San Diego. \u201cComplaints do happen when the customer feels like the flavor is different,\u201d he adds.<\/p>\n<p>This has led to a bit of a conundrum, because while a naturally produced tequila will be roughly 95% similar to previous batches, to get to that 100% similarity additives often have to be used.<\/p>\n<p>So, for instance, if your barrels are a little more fatigued and don\u2019t give a batch of tequila as much intense color as the previous one, you can add a little caramel coloring. In fact, this is probably why some tequila producers consider additives (or \u201cabocantes\u201d) like caramel coloring, oak extract, glycerin, and sweetener as standard tequila-making tools.<\/p>\n<p>This points back to our own expectations as consumers. Do we want 100% consistency, or do we want to give producers a little leeway to produce natural tequilas that will differ over time?<\/p>\n<p>\u201cFor us, consistency is in the quality of the tequilas we produce, not that they are exactly the same each time,\u201d says <strong><a href=\"https:\/\/www.tequilamatchmaker.com\/brands\/194-tequila-ocho\">Tequila Ocho<\/a><\/strong> Master Distiller <strong>Carlos Camarena<\/strong>, noting that only artificial, man-made products are exactly the same.<\/p>\n<p>\u201cThis is nature,\u201d he adds. \u201cWe highlight what we are given.\u201d<\/p>\n<p>Some producers, like Camarena, have been able to showcase production differences such as using different agaves, and producing at different times of year, to set the expectation that there will be slight changes in their tequilas. <\/p>\n<p>Camarena\u2019s Tequila Ocho lists the ranch where they harvested the agaves right on the label, while <strong><a href=\"https:\/\/www.tequilamatchmaker.com\/brands\/938-fortaleza\">Tequila Fortaleza<\/a><\/strong> adds handwritten lot numbers to the back of each bottle, giving the consumer an idea of when that tequila was made.<\/p>\n<p>\u201cEach batch turns out with a slight variation, which is natural,\u201d says <strong>Billy Erickson<\/strong>, Marketing Manager at Tequila Fortaleza. \u201cAnd these small changes lead to awesome discussions among our fans as to which lots they prefer, and why. Sometimes we even get feedback on which ones to emulate, like the now infamous a\u00f1ejo lot 42\/43,\u201d he adds.<\/p>\n<p>Showcasing variances can be exciting, but it\u2019s not common. Most tequila producers strive for consistency because that\u2019s what they believe consumers expect.<\/p>\n<p>\u201cWe always try to educate the customer about tequila production and why differences should be expected,\u201d says Romaya.<\/p>\n<p>Given that getting the word out to the mass market will take some time, some producers are trying to bridge the gap between having a natural product and meeting consumers\u2019 consistency expectations.<\/p>\n<p>\u201cOur Codigo 1530 Rosa is rested in wine barrels and has a light pink color that differs from batch to batch because the barrels give us something different each time,\u201d says <strong>Ricardo Lona Mart\u00ednez<\/strong>, Director of Operations for <strong><a href=\"https:\/\/www.tequilamatchmaker.com\/brands\/1930-codigo-1530\">Codigo 1530<\/a><\/strong>.<\/p>\n<p>\u201cConsumers had questions about whether it was our Rosa or Reposado due to the variation, so we put it in a bottle with a colored bottom to help identify Rosa on a shelf. Rosa for us is a process, not a color,\u201d he adds.<\/p>\n<p>Hopefully, over time, more tequila drinkers will appreciate the difference.<\/p>\n<p>What do you think? Is consistency important to you? Share your opinion, below.<\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>How the tequila industry manages the unrealistic expectations put on a natural product Have you ever ordered your favorite tequila and thought, \u201cthis tastes a little different than the last time I tried it\u201d? If so, that\u2019s probably a good thing. Tequila, like wine, is a natural product that will vary from batch to batch [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":45981,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12029],"tags":[26574,16122,27917,20111],"dealstore":[],"offerexpiration":[],"class_list":["post-45980","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alcohol","tag-consistency","tag-conundrum","tag-tastetequila","tag-tequilas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tequila\u2019s Consistency Conundrum | TasteTequila - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=45980\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tequila\u2019s Consistency Conundrum | TasteTequila - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"How the tequila industry manages the unrealistic expectations put on a natural product Have you ever ordered your favorite tequila and thought, \u201cthis tastes a little different than the last time I tried it\u201d? 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