New York Law Journal<\/a> entitled \u201cWhat Businesses Need to Know About Anticipated FTC Leadership Changes\u201d In the article, Andy discusses the potential outlook for consumer protection policies in the second Trump administration. Under anticipated future FTC Chair Andrew N. Ferguson, the agency is likely to maintain a focus on strong consumer protection enforcement within the lanes established by Congress. \u201cDespite anticipated changes in rulemaking authority and leadership, the core mission of safeguarding consumers is expected to persist,\u201d Andy writes. \u201cHowever, the path by which the FTC will carry out that mission under Trump\u2019s second term will likely be different than during the past four years of the Biden administration.\u201d Ferguson has consistently spoken out against practices that utilize both established and novel technologies to deceive consumers, such as AI. Moreover, in settlements involving companies such as Lyft and its \u201cup to\u201d earnings claims and Rytr\u2019s AI-generated reviews, he emphasized a restrained interpretation of regulatory power, opposing overly expansive enforcement that could hinder innovation or misrepresent marketing terms. \u201cWhile the exact path of the FTC\u2019s consumer protection efforts remains uncertain, the agency will likely continue to challenge unfair or deceptive advertising and marketing practices,\u201d Andy explains.<\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"Andrew Lustigman Publishes Article in NYLJ on What Businesses Need to Know About Anticipated FTC Leadership Changes Andrew Lustigman, Chair of Olshan’s Advertising, Marketing & Promotions Group and Co-Chair of the firm\u2019s Brand Management & Protection Group, published an article in New York Law Journal entitled \u201cWhat Businesses Need to Know About Anticipated FTC Leadership […]<\/p>\n","protected":false},"author":1,"featured_media":24367,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[3481,4354,15491,11170,19569,11655,24865,27766,5783],"dealstore":[],"offerexpiration":[],"class_list":["post-45571","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-andrew","tag-anticipated","tag-article","tag-businesses","tag-ftc","tag-leadership","tag-lustigman","tag-nylj","tag-publishes"],"yoast_head":"\n
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