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From experimenting with Roman coins and crystals to crafting asymmetrical pieces inspired by tribal and ethnic jewelry, Marta\u2019s work embodies a unique interplay of the old and the new. Beyond jewelry, she channels her artistic expression as a Vinyl DJ, spinning records since 2015, and finds joy in constantly pushing the boundaries of her craft. In our interview, Marta opens up about her inspirations, her connection to the Basque Country\u2019s rich mythology, and how her teenage love for the punk movement influenced her distinct style. She also shares her insights on the challenges of balancing creativity with today\u2019s fast-paced digital demands and her excitement for an upcoming collection exploring new textures and shapes through wax jewelry techniques.<\/p>\n
Q: How are current trends in technology and innovation affecting your work\u00a0 as a creative?<\/strong><\/p>\n M: It can be a challenge and burden. In addition to dedicating time\u00a0 to client commissions, new collections, photos, shipments, and my website, I\u00a0 also have to make space to develop myself as a “digital artist.” Creatives need and should to move at a calmer and\u00a0pace. It\u2019s necessary to\u00a0 connect with our ideas, the intangible, and open that channel through which our\u00a0 work is expressed. For many artisans, it\u2019s genuinely difficult to balance both the\u00a0 creative process and the digital demands, which often leave us feeling\u00a0 pressured to publish \u201cvaluable content.\u201d\u00a0<\/p>\n Q: Tell us about your creative process Marta.<\/strong> <\/p>\n M: As a restless person, I\u2019m constantly surrounding myself with things that inspire me, books, characters, cultures,\u00a0 artists, etc. I mix everything, toss it all into a metaphorical washing\u00a0 machine, and let my designs emerge little by little. For this process, I need to feel relaxed and at peace\u2014well-fed, well rested, and free from mental disturbances or stress of any kind. <\/p>\n Q: What\u2019s your perspective on the art world?<\/strong><\/p>\n M: To me, art is more than just visual exercises; it\u2019s a way of connecting the intangible with the tangible. Art is everywhere\u2014it’s a bird flying or building a nest, an ant lifting an object, or an elderly person drawing. It\u2019s a channel for expressing emotions, stories, dreams, and concepts through pieces that people can connect with, use, and treasure, often becoming heirlooms passed down through generations.<\/p>\n Art isn\u2019t just about creating; it\u2019s about connecting and being genuine, which is the hardest part. I sometimes wonder if, in today\u2019s world, it\u2019s still possible to create something truly new and original or if everything has already been invented. That\u2019s why discovering work that feels truly unique excites me\u2014it rekindles my belief in the limitless possibilities of art. At the same time, I notice a growing trend where clients seek an emotional connection with the pieces they purchase, transforming how artists approach and share their work.<\/p>\n The art world itself is vast, complex, and constantly evolving. However, I feel the term “artist” has been somewhat devalued in modern times. In the West, it can sometimes carry an egotistical undertone, stemming from a desire to stand out rather than a genuine creative drive. On the other hand, in non-Western cultures, I\u2019ve seen incredible craftsmanship passed down through generations that remains undervalued and invisible, often because these artisans aren\u2019t part of the digital or commercialized art scene. This disparity saddens me because so much extraordinary work goes unrecognized, while some individuals gain excessive attention due to their connections rather than their originality or skill.<\/p>\n For me, the beauty of art lies in its authenticity and its power to connect across time, space, and cultures. Recognizing and valuing that authenticity, no matter where it comes from, is crucial for the art world to truly flourish.<\/p>\n Website <\/span><\/a><\/p>\n Instagram : @Marta.ituno.jewelry<\/a><\/p>\n<\/div>\n