{"id":44080,"date":"2025-01-24T01:44:19","date_gmt":"2025-01-24T01:44:19","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/marketing\/new-strategies-for-improving-blog-performance-plus-qa-with-andy-crestodina\/"},"modified":"2025-01-24T01:44:19","modified_gmt":"2025-01-24T01:44:19","slug":"new-strategies-for-improving-blog-performance-plus-qa-with-andy-crestodina","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=44080","title":{"rendered":"New Strategies for Improving Blog Performance (Plus Q&A with Andy Crestodina)"},"content":{"rendered":"


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Insights from Orbit Media\u2019s 11th Annual Blogger Survey<\/h4>\n

Having a blog on your website is now considered common practice for brands in all industries. The benefits are widely known: it helps with SEO, provides thought leadership, and gives useful information to your audiences.<\/span><\/p>\n

But anyone who works in marketing knows that change is a constant. If you\u2019re not consistently updating your content strategy<\/a> \u2013 especially the one fueling your blog \u2013 you will start to see diminishing returns on your efforts.<\/span><\/p>\n

This is why Convince & Convert is a huge fan of the <\/span>annual blogger survey<\/a><\/strong> produced by our friends at Orbit Media. Having produced it for over a decade now, it is an authoritative resource to check how your blogging efforts are stacking up, and how you can improve your approach for better ROI.<\/span><\/p>\n

One of the biggest questions I had this year was \u201chow long does it take to write a blog post?<\/strong>\u201d, especially since there are so many generative AI tools in the market proclaiming to make writing faster and easier. I\u2019ll admit, I was expecting a big shift this year. That was not the case.<\/span><\/p>\n

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Credit: Orbit Media\u2019s 11th Annual Blogger Survey<\/a><\/figcaption><\/figure>\n

They found that the average blog post takes three hours and forty eight minutes to write<\/b>.<\/span><\/p>\n

This is only three minutes less than what was reported in the prior year! How can this be?<\/span><\/p>\n

There are a few reasons to consider:<\/span><\/p>\n

Spending more time (4+ hours), and writing longer articles, yields significantly greater results.\u00a0<\/span><\/h3>\n

The research found that the bloggers who average 2000+ words per article are far more likely to report \u201cstrong results.\u201d<\/span>
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<\/span>However, this does not mean that higher quality = less frequency.\u00a0<\/span><\/p>\n

The data suggests bi-weekly is the minimum posting cadence for strong performance rates.\u00a0<\/span><\/h3>\n

It\u2019s safe to say that users have high expectations when it comes to content consumption. They won\u2019t settle for subpar content, nor do they want to wait an entire week (or month!) for more of what they like.<\/span><\/p>\n

Treat your blog feed like a social feed. This takes more strategy and time to produce.<\/span><\/h3>\n

This is one of the biggest takeaways from the research. It makes so much sense, yet many blogs are not yet incorporating it. <\/span>As Orbit Media points out: \u201cTop performing blogs and social media streams have many elements in common:<\/span><\/p>\n