{"id":43135,"date":"2025-01-23T14:27:45","date_gmt":"2025-01-23T14:27:45","guid":{"rendered":"https:\/\/peraltafinancing.com\/anthropology\/announcing-the-new-amysantee-com-anthropologizing\/"},"modified":"2025-01-23T14:27:45","modified_gmt":"2025-01-23T14:27:45","slug":"announcing-the-new-amysantee-com-anthropologizing","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=43135","title":{"rendered":"Announcing the new amysantee.com \u2013 Anthropologizing"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"5307\" src=\"https:\/\/anthropologizing.com\/screen-shot-2021-04-10-at-11-47-46-am\/\" data-orig-file=\"https:\/\/anthropologizing.com\/wp-content\/uploads\/2021\/04\/screen-shot-2021-04-10-at-11.47.46-am.png\" data-orig-size=\"713,365\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"screen-shot-2021-04-10-at-11.47.46-am\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/anthropologizing.com\/wp-content\/uploads\/2021\/04\/screen-shot-2021-04-10-at-11.47.46-am.png?w=300\" data-large-file=\"https:\/\/anthropologizing.com\/wp-content\/uploads\/2021\/04\/screen-shot-2021-04-10-at-11.47.46-am.png?w=713\" width=\"713\" height=\"365\" alt=\"\" class=\"wp-image-5307\" srcset=\"https:\/\/anthropologizing.com\/wp-content\/uploads\/2021\/04\/screen-shot-2021-04-10-at-11.47.46-am.png 713w, https:\/\/anthropologizing.com\/wp-content\/uploads\/2021\/04\/screen-shot-2021-04-10-at-11.47.46-am.png?w=150 150w, https:\/\/anthropologizing.com\/wp-content\/uploads\/2021\/04\/screen-shot-2021-04-10-at-11.47.46-am.png?w=300 300w\" sizes=\"auto, (max-width: 713px) 100vw, 713px\"\/><\/figure>\n<p>April 1st, 2021 was the one year anniversary of my decision to pivot from design research consulting to career coaching. I slowly phased out my remaining projects to dedicate my business completely to my new practice, and I loooove it! <\/p>\n<p>Why did I make the switch? Well, I was getting bored with research altogether, which I had been doing for 10 years. I also really despised certain research activities, like writing reports (this always has been my least favorite part). And all of the logistical and documentation overhead\u2026 no thanks!<\/p>\n<p>One great thing about being self-employed is that I have the choice to do whatever work I want to do, and my goal is to maximize the work I enjoy, minimize the work I don\u2019t enjoy, and make the most money for the least amount of effort and overhead possible. Providing coaching services for individuals puts me in a great spot with this; it\u2019s scalable in ways that consulting isn\u2019t. <\/p>\n<p>When I was consulting, <a rel=\"noreferrer noopener\" href=\"http:\/\/www.amysantee.com\" target=\"_blank\">www.amysantee.com<\/a> was a decent but pretty bare bones website. It\u2019s all I needed really \u2013 at a certain point in your career, you don\u2019t have to go on and on about what you know how to do and prove it to people publicly. <\/p>\n<p>Going into coaching in 2020, I repurposed the existing site, removing anything about consulting and adding info about my coaching services, but keeping the same branding and overall design. <\/p>\n<p>But I realized that I didn\u2019t love my site or my logo, and it didn\u2019t really express me and my business in the way I wanted it to. As I got more into coaching, and worked with my business coach, Tara Butler Floch of <a rel=\"noreferrer noopener\" href=\"https:\/\/broadviewcoaching.com\/\" target=\"_blank\">Broadview Coaching<\/a>, I gained clarity around how to tell the story of what it\u2019s like to work with me (i.e., my brand), and this is the much loved result.<\/p>\n<p>The revamp of the site plus new branding has been in the works since December 2020, and now it\u2019s out! I partnered on this crime with Jenny Ambrose of <a rel=\"noreferrer noopener\" href=\"http:\/\/pureefantastico.com\" target=\"_blank\">Pure\u00e9 Fantastico<\/a>. We worked together throughout the creative process, from conceptual vision and branding to content and the execution of visual design, layout, and information architecture. <\/p>\n<p>Fun fact \u2013 many of the images come from the <a rel=\"noreferrer noopener\" href=\"https:\/\/www.moma.co.uk\/public-domain-images\/\" target=\"_blank\">open access archives<\/a> of various museums around the world. These museums allow for commercial reuse of hi res files of much of the art in their archives. Jenny is responsible for all of the custom illustrations.<\/p>\n<p>Anyway, I hope you enjoy the new site. Feel free to leave a comment here with any feedback.<\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>April 1st, 2021 was the one year anniversary of my decision to pivot from design research consulting to career coaching. I slowly phased out my remaining projects to dedicate my business completely to my new practice, and I loooove it! Why did I make the switch? Well, I was getting bored with research altogether, which [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":43136,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11767],"tags":[26794,15237,13673],"dealstore":[],"offerexpiration":[],"class_list":["post-43135","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-anthropology","tag-amysantee-com","tag-announcing","tag-anthropologizing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Announcing the new amysantee.com \u2013 Anthropologizing - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=43135\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Announcing the new amysantee.com \u2013 Anthropologizing - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"April 1st, 2021 was the one year anniversary of my decision to pivot from design research consulting to career coaching. 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