{"id":42580,"date":"2025-01-23T06:56:22","date_gmt":"2025-01-23T06:56:22","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/more-housing-no-news-news\/"},"modified":"2025-01-23T06:56:22","modified_gmt":"2025-01-23T06:56:22","slug":"more-housing-no-news-news","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=42580","title":{"rendered":"More Housing No News News"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"post-body-952603828471856730\" itemprop=\"description articleBody\">\n<p><em>Forbes<\/em> has a brand-new article about housing us <strike>old<\/strike> seasoned folk:<\/p>\n<blockquote>\n<p><strong><a href=\"https:\/\/www.forbes.com\/sites\/sarazeffgeber\/2021\/05\/11\/hey-senior-living-pros-boomers-dont-want-your-old-tired-communities\/\" target=\"_blank\">Hey Senior Living Pros: Boomers Don\u2019t Want Your Old, Tired Communities<\/a><\/strong><\/p>\n<\/blockquote>\n<p> <a href=\"https:\/\/www.forbes.com\/sites\/sarazeffgeber\/2021\/05\/11\/hey-senior-living-pros-boomers-dont-want-your-old-tired-communities\/\" target=\"_blank\"><strong><img loading=\"lazy\" decoding=\"async\" alt=\"Getty\" border=\"0\" height=\"235\" src=\"https:\/\/drive.google.com\/uc?id=1horWuRBY4-UIU5Tpw1vgproI9ujrlXNU\" style=\"border: 0px currentcolor; margin-right: auto; margin-left: auto; float: none; display: block; background-image: none;\" title=\"Getty\" width=\"353\"\/><\/strong><\/a>  <\/p>\n<p>I especially like the Getty photo the editor picked for the piece. Yours truly and everybody else I know who\u2019s around my age dress and act exactly like this guy (except I usually use five straws when drinking out of a glass \u2013 not just two).<\/p>\n<p>Opening paragraph of the article:<\/p>\n<blockquote>\n<p>The Senior living industry needs to wake up and understand that Baby Boomers just don\u2019t want what their parents and grandparents were offered. No matter how fancy the furniture, how many lakes and golf courses they install on the property, and how large the gym and swimming pool are, baby boomers want an entirely different experience.<\/p>\n<\/blockquote>\n<p>I\u2019ll agree with that. In fact, I agreed with it over fifteen years ago. From my book <em>Advertising to Baby Boomers<\/em> \u00a9 2005\/2007:<\/p>\n<blockquote>\n<p><a href=\"https:\/\/drive.google.com\/uc?id=16_xvW-76ZLkNkzKLgsM_Yl8RCqnB_QSX\"><img loading=\"lazy\" decoding=\"async\" align=\"right\" alt=\"cover\" border=\"0\" height=\"195\" src=\"https:\/\/drive.google.com\/uc?id=1Qrvxf0fmOm0DDp353MqLWl3Hk3AuMicS\" style=\"margin: 0px 0px 0px 15px; float: right; display: inline; background-image: none;\" title=\"cover\" width=\"124\"\/><\/a>Past generations tended to get excited about modern conveniences that would make their lives easier. They&#8217;d walk into a planned housing unit and exclaim, &#8220;Look! It&#8217;s got this and this and this and this!&#8221; The more features, the better. The more &#8216;planned,&#8217; the better. It was time to start a new life. Time to be rewarded for all the hard work, and relax.<\/p>\n<p>Not so with Baby Boomers. We take most modern conveniences for granted. And we don&#8217;t want to start new lives, but continue the lives we already have.      <br \/>Baby Boomers will be anticipating a seamless transition. Instead of &#8220;Look! It has this and this and this,&#8221; we&#8217;ll be sniffing around for friendly, useful spaces. You&#8217;ll want us to say, &#8220;Look! There&#8217;s a perfect place for my pottery wheel,&#8221; or &#8220;There are plenty of windows and sunlight. My house plants and indoor herb garden will do fine in here,&#8221; or &#8220;Good. I       <br \/>\u00a0 can put up big, deep shelves for my books and CDs,&#8221; or &#8220;Here&#8217;s the perfect room for our side business on Ebay,&#8221; or &#8220;Here&#8217;s a place where I can soundproof a recording studio or\u00a0 entertainment center,&#8221; or &#8220;This oversized back door is great because I can roll my bicycle in and out without squeezing and jerking it around &#8211; and the extra-wide hallway means there&#8217;s plenty of room so I can just lean it against the wall and we won&#8217;t bang into it every time we walk past it.&#8221;       <\/p>\n<p>These will be the selling points. <em>Less is more<\/em>.<\/p>\n<\/blockquote>\n<p>From the Forbes article:<\/p>\n<blockquote>\n<p><a href=\"https:\/\/drive.google.com\/uc?id=1PO_zToBIDFnxmMLumJQLgkGXE3-Rmceb\"><img loading=\"lazy\" decoding=\"async\" align=\"right\" alt=\"forbes\" border=\"0\" height=\"61\" src=\"https:\/\/drive.google.com\/uc?id=12ZFrIPXn90d9BGoK8TUkamSqHIAgoB22\" style=\"margin: 0px 0px 0px 4px; float: right; display: inline; background-image: none;\" title=\"forbes\" width=\"198\"\/><\/a>\u2026 Communities of people with similar interests and backgrounds will hold greater allure than fancy amenities \u2026 How about communities for aging writers and journalists? How about a community for lifelong athletes? What about a community for those who spent their lives in medicine or science or those who want to make and show their art? What about a community of builders and woodworkers?<\/p>\n<\/blockquote>\n<p>I\u2019ll agree with that. In fact, I agreed with it over fifteen years ago. From my book <em>Advertising to Baby Boomers<\/em> \u00a9 2005\/2007:<\/p>\n<blockquote>\n<p>Some sociology experts predict that semi-retirement and retirement communities will naturally develop personalities based on shared interests. These could be gardening, motorcycles, vegetarianism, the arts, sports-related activities \u2014 even a community where shared interest might be financial speculation.<\/p>\n<\/blockquote>\n<p>A PDF culled from the book:<\/p>\n<blockquote>\n<p><b><b><b><a href=\"http:\/\/chucknyren.com\/Aging_In_Place.pdf\" target=\"_blank\">Selling Universal Design To Baby Boomers\/Aging In Place<\/a><\/b><\/b><\/b><\/p>\n<\/blockquote>\n<p>And a (fairly) recent post about housing, retirement communities, etc.:<\/p>\n<blockquote>\n<p><em><img loading=\"lazy\" decoding=\"async\" align=\"right\" height=\"116\" src=\"https:\/\/flashbak.com\/wp-content\/uploads\/2015\/09\/9192306292_e1fff0e685_b.jpg\" style=\"margin: 0px 0px 0px 5px; float: right; display: inline;\" width=\"179\"\/>04 February 2020<\/em>       <br \/><strong><a href=\"http:\/\/www.advertisingtobabyboomers.com\/2020\/02\/communities-for-boomers.html\">Communities for Boomers<\/a><\/strong>       <br \/>The elder-centric housing industry is about to explode every which way \u2026<\/p>\n<\/blockquote>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Forbes has a brand-new article about housing us old seasoned folk: Hey Senior Living Pros: Boomers Don\u2019t Want Your Old, Tired Communities I especially like the Getty photo the editor picked for the piece. Yours truly and everybody else I know who\u2019s around my age dress and act exactly like this guy (except I usually [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":42581,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[13350,1820],"dealstore":[],"offerexpiration":[],"class_list":["post-42580","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-housing","tag-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>More Housing No News News - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=42580\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"More Housing No News News - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Forbes has a brand-new article about housing us old seasoned folk: Hey Senior Living Pros: Boomers Don\u2019t Want Your Old, Tired Communities I especially like the Getty photo the editor picked for the piece. 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