{"id":40899,"date":"2025-01-22T07:55:30","date_gmt":"2025-01-22T07:55:30","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/marketing\/growing-your-email-list-with-quizzes\/"},"modified":"2025-01-22T07:55:30","modified_gmt":"2025-01-22T07:55:30","slug":"growing-your-email-list-with-quizzes","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=40899","title":{"rendered":"Growing your email list with quizzes"},"content":{"rendered":"


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Last Updated on

Right now, email is one of the only <\/em>places you can connect with your audience without fickle algorithms standing in your way.<\/strong><\/p>\n

Not only that, email gives you a direct line<\/em> to people who want to learn about your business and what you have to offer.<\/p>\n

And\u2026<\/p>\n

You own your list, unlike your social media followers. Which can go *poof* at any moment (getting hacked, losing your password, or Meta shutting down your account for who knows why).<\/p>\n

So, with that being said, let\u2019s discuss how you can grow your email list, specifically, my favorite way of growing a list.<\/p>\n

1. Identify your audience\u2019s pain point<\/h2>\n

What\u2019s the one thing that keeps your audience tossing and turning at night? You know, that nagging problem they just <\/em>can\u2019t seem to shake? <\/p>\n

Nailing this down is your golden ticket to creating a lead magnet that your audience actually wants to download.<\/p>\n

Social media is your best friend here. Platforms like Instagram are goldmines for gathering intel. Post a quick poll or a story asking your followers this simple question: \u201cWhat\u2019s your biggest challenge with [your niche]?\u201d <\/p>\n

Once you\u2019ve got your insight, you can create a lead magnet that aligns with that challenge.<\/p>\n

Different types of lead magnets<\/a> include:<\/p>\n

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  1. Quizzes<\/li>\n
  2. Ebooks<\/li>\n
  3. Checklists<\/li>\n
  4. Email courses<\/li>\n
  5. Resource library<\/li>\n
  6. Infographics<\/li>\n
  7. Templates<\/li>\n<\/ol>\n

    And more.<\/p>\n

    But the one I want to focus on today is quizzes: Because things like ebooks and resource libraries can be time-consuming to create. But you can have a quiz ready in a few minutes. Unlike an ebook, which could take several weeks to put together depending on its length. <\/p>\n

    2. Create your quiz<\/h2>\n

    To create a quiz you\u2019ll need some type of quiz platform. I use Interact<\/a>* to create quizzes (*my affiliate link gives you a two-week trial to test it out yourself).<\/p>\n

    With Interact, I grew one of my email list to over 7,000 subscribers in roughly 2 years. I created the quiz, let it run, and got a steady stream of leads.<\/p>\n

    And I\u2019ve recently started up my new email list, Art of Yes<\/a>, and added a quiz as my primary lead magnet. <\/p>\n

    \"\"\"\"<\/figure>\n

    My quiz took me ~1 hour to put together. I wrote all my questions and answers myself, but you can lean on AI or templates to create your quiz even faster.<\/p>\n

    \"\"\"\"<\/figure>\n

    Here are a few other case studies of creators who\u2019ve successfully used quizzes:<\/p>\n

    3. Share and promote your quiz<\/h2>\n

    Once your quiz is ready, it\u2019s time to get the word out.<\/p>\n

    Interact gives you a few easy ways to promote your quiz like a shareable link, popups on your website, or even through a Facebook ad. (I use shareable links and announcement bars.)<\/p>\n

    \"\"\"\"<\/figure>\n

    Here\u2019s a LinkedIn post I put together to promote my quiz:<\/p>\n

    \"\"\"\"<\/figure>\n

    This post got me nearly 50 new subscribers in 24 hours. Some other ideas for promoting your quiz:<\/p>\n

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    1. Create a pin on Pinterest for ongoing inbound traffic<\/li>\n
    2. Create a page on your website that is optimized for SEO<\/li>\n
    3. Add a link to your quiz to your bios on social media so new followers can click it and take your quiz<\/li>\n
    4. Schedule posts on social media at regular intervals (such as bi-weekly) to promote your quiz<\/li>\n<\/ol>\n

      5. Create a welcome sequence for quiz takers<\/h2>\n

      The moment people sign up for your list they should get a series of welcome emails to welcome them to your list.<\/p>\n

      This is known as a \u201cwelcome sequence\u201d and it\u2019s usually around three to five emails.<\/p>\n

      Here\u2019s how those emails might look:<\/p>\n