{"id":40707,"date":"2025-01-22T04:31:48","date_gmt":"2025-01-22T04:31:48","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/grabbing-commuters-attention-for-sbs-wealth-the-goat-farm\/"},"modified":"2025-01-22T04:31:48","modified_gmt":"2025-01-22T04:31:48","slug":"grabbing-commuters-attention-for-sbs-wealth-the-goat-farm","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=40707","title":{"rendered":"Grabbing commuters\u2019 attention for SBS Wealth \u2014 The Goat Farm"},"content":{"rendered":"<p> <br \/>\n<br \/><img decoding=\"async\" src=\"https:\/\/images.squarespace-cdn.com\/content\/v1\/55f24592e4b0e35b8c9f67f7\/1722295474941-U4GJT4ABE8MSX4X3PA9O\/SBSW+AT+OOH.jpg?format=1500w\" \/><\/p>\n<div>\n<p class=\"\" style=\"white-space:pre-wrap;\">SBS Wealth Head of Growth Rich Phillips said the media space was a good opportunity to catch Auckland commuters while they had a couple of minutes to wait for their connection.<\/p>\n<p>\u201cAs a challenger brand, we\u2019re always keen to experiment and try new channels. This opportunity got our offer in front of Auckland commuters and forced us to get our message across simply but with a bit of charm\u2026 an ideal challenge for TGF.\u201d<\/p>\n<p>The Goat Farm Creative Director Vaughn Davis said that the team enjoyed joining the dots to create a standout campaign. \u201cWith 35 competitors mainly selling the same stuff, KiwiSaver advertising can be weapons-grade boring. It was great to have the brief to not be.\u201d<\/p>\n<p>As this tactical campaign for SBS Wealth went to market, the TGF and SBS Wealth team were hard at work on positioning the brand for future growth.<\/p>\n<p>\u201cWe\u2019re in a fantastic position for growth,\u201d said Rich. \u201cThe more I look at SBS Wealth, the more I see an opportunity to build a brand that stands out. For us that\u2019s about being a straight-shooting adviser that helps our clients make good money decisions. I\u2019m looking forward to making more noise about this.\u201d<\/p>\n<p>The TGF team is now working with <a href=\"https:\/\/sneakersmedia.co.nz\">Sneakers Media<\/a> on bringing a new creative platform for SBS Wealth to market over the rest of 2024.<\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>SBS Wealth Head of Growth Rich Phillips said the media space was a good opportunity to catch Auckland commuters while they had a couple of minutes to wait for their connection. \u201cAs a challenger brand, we\u2019re always keen to experiment and try new channels. This opportunity got our offer in front of Auckland commuters and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":40708,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[8623,25679,6021,15171,25678,1838,7351],"dealstore":[],"offerexpiration":[],"class_list":["post-40707","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-attention","tag-commuters","tag-farm","tag-goat","tag-grabbing","tag-sbs","tag-wealth"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Grabbing commuters\u2019 attention for SBS Wealth \u2014 The Goat Farm - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=40707\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Grabbing commuters\u2019 attention for SBS Wealth \u2014 The Goat Farm - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"SBS Wealth Head of Growth Rich Phillips said the media space was a good opportunity to catch Auckland commuters while they had a couple of minutes to wait for their connection. \u201cAs a challenger brand, we\u2019re always keen to experiment and try new channels. 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