{"id":40459,"date":"2025-01-22T00:35:02","date_gmt":"2025-01-22T00:35:02","guid":{"rendered":"https:\/\/peraltafinancing.com\/alcohol\/exclusive-news-and-research-on-the-wine-spirits-and-beer-business-4\/"},"modified":"2025-01-22T00:35:02","modified_gmt":"2025-01-22T00:35:02","slug":"exclusive-news-and-research-on-the-wine-spirits-and-beer-business-4","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=40459","title":{"rendered":"Exclusive news and research on the wine, spirits and beer business"},"content":{"rendered":"


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American single malt is the latest legally defined style of American whiskey, with the Tax & Trade Bureau\u2019s new rules governing the category officially going into effect over the weekend. The new rules, finalized in December after a lengthy period of lobbying by distillers, give American single malt the same legal standing afforded to Bourbon, rye, and other protected American whiskey styles. While the category remains in its nascent stages\u2014Impact Databank estimates that total U.S. volume was 90,000 cases last year\u2014marketers tell SND they\u2019re excited about growth prospects moving forward.<\/p>\n

\u201cThis opens up the possibility of American single malt whiskey to the global market, with a product that can compete head to head with the most prestigious whiskey brands in the world,\u201d Lander Otegui, senior vice president of marketing at Stranahan\u2019s parent company Proximo Spirits, tells SND. \u201cAs the category leader in American single malt whiskey and one of its pioneers, Stranahan\u2019s applauds the TTB\u2019s designation of American single malt as an official category.\u201d<\/p>\n

Under the new rules, American single malts must be made from 100% malted barley (whether grown in the U.S. or abroad); distilled to 80% abv or less at the same distillery in the U.S.; and aged in used, charred new, or uncharred new oak barrels with a 700-liter maximum capacity. In addition, whiskies cannot contain neutral spirits nor flavorings or colorings besides caramel coloring, which must be listed on the label. \u201cThis is a once-in-a-generation moment that will no doubt bring new interest and growth to the category,\u201d adds Justin Aden, Stranahan\u2019s head blender. To celebrate the milestone, Colorado-based Stranahan\u2019s has launched Founder\u2019s Release, a 12-year-old, 60% abv single malt.<\/p>\n

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While much of the activity in American single malt has come from smaller distillers, heavy hitters like Jack Daniel\u2019s, Jim Beam, and Bulleit have also entered the fray, underscoring the category\u2019s growth potential. Currently, Proximo\u2019s Stranahan\u2019s, at 20,000 cases, is the biggest American single malt label, more than twice the size of its closest competitor. \u201cOfficial category designation is poised to accelerate this process, and we expect consumer buy-in to follow in kind\u2014first in America and then worldwide,\u201d says Otegui. \u201cWe also hope retailers will create a specific section for this category, which will be a game changer.\u201d<\/p>\n

While the definitions for American single malt are new, acclaim for category leaders is not. Last year, Virginia Distillery Co. and R\u00e9my Cointreau\u2019s Westland landed on Whisky Advocate\u2019s Top 20<\/a>, with Westland also appearing on the 2023 list and Westward appearing in 2022 (Diageo is a minority investor in Westward). \u201cI\u2019m excited about the quality and range of what we will taste in five years,\u201d says Tom Mooney, Westward\u2019s CEO. \u201cWe normally can\u2019t see the future, but our 2030 whiskey is already in barrels at our Clackamas warehouse, so I know exactly what is coming. Expect more extraordinary releases like Westward Milestone, along with collaborations with likeminded producers.\u201d<\/p>\n

\u201cNow we can focus on actually growing the category and educating consumers,\u201d says Jason Parker, co-owner of American single malt maker Copperworks. Recent Copperworks releases have scored well in Whisky Advocate, with PeatSmith peated whiskey scoring 91 points and FarmSmith Single Origin Washington Barley at 90 points. Copperworks was instrumental in gaining approval to allow American single malt distillers to partner with brewers to produce their mashes, instead of requiring that distillers mash in-house.<\/p>\n

Expectations are high among American single malt producers, with many betting that the category has considerable global runway, due to global preferences for malt whiskies inspired by Scotch. Copperworks\u2019 Parker is especially bullish on global prospects, predicting the category will begin to take a sizeable share of total American whiskey in export markets down the road. \u201cWhen most of the world thinks about whiskey, they actually think about a hundred percent malted barley whiskey,\u201d he notes.\u2014Shane English<\/em><\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Leading American Single Malt Whiskies<\/strong>
<\/strong>(thousands of 9-liter cases)<\/small><\/td>\n<\/tr>\n<\/thead>\n
Brand<\/th>\nCompany<\/th>\n2023<\/th>\n2024E<\/th>\nPercent
Change1<\/sup><\/th>\n<\/tr>\n
Stranahan\u2019s<\/td>\nProximo Spirits<\/td>\n21<\/td>\n20<\/td>\n-3.0%<\/td>\n<\/tr>\n
Balcones<\/td>\nDiageo North America<\/td>\n8<\/td>\n8<\/td>\n-4.5%<\/td>\n<\/tr>\n
Bulleit<\/td>\nDiageo North America<\/td>\n\u2013<\/td>\n7<\/td>\n+<\/td>\n<\/tr>\n
Westland<\/td>\nR\u00e9my Cointreau USA<\/td>\n4<\/td>\n4<\/td>\n2.0%<\/td>\n<\/tr>\n
Westward<\/td>\nAstoria<\/td>\n3<\/td>\n4<\/td>\n3.7%<\/td>\n<\/tr>\n
Clermont Steep<\/td>\nSuntory Global Spirits<\/td>\n3<\/td>\n3<\/td>\n\u2013<\/td>\n<\/tr>\n
Total Leading Brands2<\/sup><\/th>\n39<\/td>\n45<\/td>\n15.8%<\/td>\n<\/tr>\n<\/tbody>\n
1 Based on unrounded data.
2 Addition of columns may not agree due to rounding.
Source: IMPACT DATABANK \u00a9 2025<\/strong><\/small><\/small><\/td>\n<\/tr>\n<\/tfoot>\n<\/table>\n<\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"

American single malt is the latest legally defined style of American whiskey, with the Tax & Trade Bureau\u2019s new rules governing the category officially going into effect over the weekend. The new rules, finalized in December after a lengthy period of lobbying by distillers, give American single malt the same legal standing afforded to Bourbon, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12029],"tags":[3171,907,1305,1820,10113,16238,9182],"dealstore":[],"offerexpiration":[],"class_list":["post-40459","post","type-post","status-publish","format-standard","hentry","category-alcohol","tag-beer","tag-business","tag-exclusive","tag-news","tag-research","tag-spirits","tag-wine"],"yoast_head":"\nExclusive news and research on the wine, spirits and beer business - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=40459\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Exclusive news and research on the wine, spirits and beer business - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"American single malt is the latest legally defined style of American whiskey, with the Tax & Trade Bureau\u2019s new rules governing the category officially going into effect over the weekend. 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