{"id":39961,"date":"2025-01-21T16:50:47","date_gmt":"2025-01-21T16:50:47","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/marketing\/google-ads-negative-keywords-guide\/"},"modified":"2025-01-21T16:50:47","modified_gmt":"2025-01-21T16:50:47","slug":"google-ads-negative-keywords-guide","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=39961","title":{"rendered":"Google Ads Negative Keywords [Guide]"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"post-13440\">\n<div class=\"thumbnail-wrap\">\n\t\t\t<img width=\"725\" height=\"405\" data-lazy-type=\"image\" src=\"https:\/\/aliraza.co\/wp-content\/uploads\/2025\/01\/How-to-Add-Negative-Keywords-in-Correct-Way-on-Google-Ads-725x405.jpg\" class=\"lazy lazy-hidden attachment-post_thumb size-post_thumb wp-post-image\" alt=\"negative keywords google ads\" decoding=\"async\" fetchpriority=\"high\" srcset=\"\" sizes=\"(max-width: 725px) 100vw, 725px\"\/><img width=\"725\" height=\"405\" src=\"https:\/\/aliraza.co\/wp-content\/uploads\/2025\/01\/How-to-Add-Negative-Keywords-in-Correct-Way-on-Google-Ads-725x405.jpg\" class=\"attachment-post_thumb size-post_thumb wp-post-image\" alt=\"negative keywords google ads\" decoding=\"async\" fetchpriority=\"high\" srcset=\"https:\/\/aliraza.co\/wp-content\/uploads\/2025\/01\/How-to-Add-Negative-Keywords-in-Correct-Way-on-Google-Ads-725x405.jpg 725w, https:\/\/aliraza.co\/wp-content\/uploads\/2025\/01\/How-to-Add-Negative-Keywords-in-Correct-Way-on-Google-Ads-1020x570.jpg 1020w, https:\/\/aliraza.co\/wp-content\/uploads\/2025\/01\/How-to-Add-Negative-Keywords-in-Correct-Way-on-Google-Ads-680x380.jpg 680w, https:\/\/aliraza.co\/wp-content\/uploads\/2025\/01\/How-to-Add-Negative-Keywords-in-Correct-Way-on-Google-Ads-350x195.jpg 350w\" sizes=\"(max-width: 725px) 100vw, 725px\"\/>\t\t<\/div>\n<p><!-- .thumbnail-wrap --><\/p>\n<div class=\"entry-content customized-content\">\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Are_Negative_Keywords\"\/><strong>What Are Negative Keywords?<\/strong><span class=\"ez-toc-section-end\"\/><\/h3>\n<p>Negative keywords are terms or phrases that you specify to prevent your ads from showing in irrelevant searches. For instance, if you\u2019re a repair service provider, you might not want your ads to appear when users search for \u201cnew air conditioner\u201d since you don\u2019t sell new units. Adding \u201cnew air conditioner\u201d as a negative keyword excludes your ad from such searches.<\/p>\n<p>By using negative keywords, you:<\/p>\n<ul class=\"wp-block-list\">\n<li>Reduce wasted ad spend.<\/li>\n<li>Improve ad relevance.<\/li>\n<li>Increase ROI by focusing on potential customers.<\/li>\n<\/ul>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Add_Negative_Keywords_in_Google_Ads\"\/><strong>How to Add Negative Keywords in Google Ads<\/strong><span class=\"ez-toc-section-end\"\/><\/h3>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\">\n<p>\n<iframe loading=\"lazy\" title=\"How to Add Negative Keywords in Correct Way on Google Ads [2025]\" width=\"840\" height=\"630\" src=\"https:\/\/www.youtube.com\/embed\/8pBcCl9o9Dc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><noscript><iframe loading=\"lazy\" title=\"How to Add Negative Keywords in Correct Way on Google Ads [2025]\" width=\"840\" height=\"630\" src=\"https:\/\/www.youtube.com\/embed\/8pBcCl9o9Dc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/noscript>\n<\/p>\n<\/figure>\n<p>Adding negative keywords is simple and can be done at various levels of your campaign:<\/p>\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step-by-Step_Process\"\/><strong>Step-by-Step Process:<\/strong><span class=\"ez-toc-section-end\"\/><\/h4>\n<ol start=\"1\" class=\"wp-block-list\">\n<li><strong>Log in to Google Ads:<\/strong> Navigate to your account dashboard.<\/li>\n<li><strong>Select Campaign:<\/strong> Click on the campaign or ad group where you want to add negative keywords.<\/li>\n<li><strong>Go to Keywords Tab:<\/strong> Under \u201cSearch Keywords,\u201d locate the \u201cNegative Keywords\u201d section.<\/li>\n<li><strong>Add Keywords:<\/strong> Click the \u201c+ Add\u201d button to input your negative keywords. You can:\n<ul class=\"wp-block-list\">\n<li>Add them to the campaign level.<\/li>\n<li>Add them to specific ad groups.<\/li>\n<li>Apply them across your entire account (for broader exclusions).<\/li>\n<\/ul>\n<\/li>\n<li><strong>Save Changes:<\/strong> Click \u201cSave\u201d to apply the changes.<\/li>\n<\/ol>\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Example\"\/><strong>Example:<\/strong><span class=\"ez-toc-section-end\"\/><\/h4>\n<ul class=\"wp-block-list\">\n<li>To exclude queries containing the word \u201cfree,\u201d add \u201cfree\u201d as a negative keyword.<\/li>\n<li>If you want to exclude a specific phrase like \u201cnew air conditioner,\u201d add it using the exact match method (explained below).<\/li>\n<\/ul>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Match_Types_for_Negative_Keywords\"\/><strong>Match Types for Negative Keywords<\/strong><span class=\"ez-toc-section-end\"\/><\/h3>\n<p>Google Ads offers three match types for negative keywords:<\/p>\n<ol start=\"1\" class=\"wp-block-list\">\n<li><strong>Broad Match:<\/strong>\n<ul class=\"wp-block-list\">\n<li>Ads won\u2019t appear if the negative keyword is present in the search query, regardless of word order.<\/li>\n<li>Example: Adding \u201cnew\u201d excludes searches like \u201cnew air conditioner\u201d or \u201cnew house appliances.\u201d<\/li>\n<\/ul>\n<\/li>\n<li><strong>Phrase Match:<\/strong>\n<ul class=\"wp-block-list\">\n<li>Ads won\u2019t appear if the search query contains the exact phrase in the same order.<\/li>\n<li>Example: Adding \u201cnew air\u201d excludes \u201cnew air conditioner\u201d but not \u201cair conditioner new.\u201d<\/li>\n<\/ul>\n<\/li>\n<li><strong>Exact Match:<\/strong>\n<ul class=\"wp-block-list\">\n<li>Ads won\u2019t appear if the search query matches the exact term.<\/li>\n<li>Example: Adding \u201cnew air conditioner\u201d excludes only searches for \u201cnew air conditioner,\u201d not related queries.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Practical_Example_Excluding_%E2%80%9CNew_Air_Conditioner%E2%80%9D\"\/><strong>Practical Example: Excluding \u201cNew Air Conditioner\u201d<\/strong><span class=\"ez-toc-section-end\"\/><\/h3>\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Scenario\"\/><strong>Scenario:<\/strong><span class=\"ez-toc-section-end\"\/><\/h4>\n<p>You run a repair service business and want to exclude searches for \u201cnew air conditioner.\u201d<\/p>\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Solution\"\/><strong>Solution:<\/strong><span class=\"ez-toc-section-end\"\/><\/h4>\n<ol start=\"1\" class=\"wp-block-list\">\n<li><strong>Exact Match Negative Keyword:<\/strong>\n<ul class=\"wp-block-list\">\n<li>Add [new air conditioner] in brackets. This ensures your ad is excluded for users searching exactly for \u201cnew air conditioner.\u201d<\/li>\n<\/ul>\n<\/li>\n<li><strong>Broad Match Negative Keyword:<\/strong>\n<ul class=\"wp-block-list\">\n<li>Add \u201cnew\u201d to exclude any query containing the word \u201cnew,\u201d such as \u201cnew fridge\u201d or \u201cnew washing machine.\u201d<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<p>By combining both methods, you can fine-tune your exclusions to match your business objectives.<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Best_Practices_for_Using_Negative_Keywords\"\/><strong>Best Practices for Using Negative Keywords<\/strong><span class=\"ez-toc-section-end\"\/><\/h3>\n<ol start=\"1\" class=\"wp-block-list\">\n<li><strong>Review Search Terms Regularly:<\/strong>\n<ul class=\"wp-block-list\">\n<li>Monitor the \u201cSearch Terms\u201d report to identify irrelevant queries and add them as negative keywords.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Use All Levels:<\/strong>\n<ul class=\"wp-block-list\">\n<li>Apply negative keywords at the campaign, ad group, and account levels for maximum control.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Be Specific:<\/strong>\n<ul class=\"wp-block-list\">\n<li>Avoid being overly broad, as this may unintentionally block relevant traffic.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Use Match Types Strategically:<\/strong>\n<ul class=\"wp-block-list\">\n<li>Broad match for generic exclusions, exact match for precise terms, and phrase match for specific scenarios.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Thoughts\"\/><strong>Final Thoughts<\/strong><span class=\"ez-toc-section-end\"\/><\/h3>\n<p>Using negative keywords effectively can transform your Google Ads performance. By excluding irrelevant traffic, you focus your budget on high-intent searches that drive results. Whether you\u2019re managing a small business campaign or running ads for a global brand, negative keywords are an indispensable tool in your advertising strategy.<\/p>\n<p>If you need help with Google Ads setup, audit, or management, our team of certified experts is here for you. As a Google Partner Company, we\u2019ve helped countless clients optimize their campaigns and achieve outstanding results. <a href=\"https:\/\/aarswebs.com\/pricing\" rel=\"nofollow noopener\" target=\"_blank\">Contact us<\/a> today to get started!<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<p><strong>Watch the Full Video:<\/strong> <a href=\"https:\/\/www.youtube.com\/watch?v=8pBcCl9o9Dc\" rel=\"nofollow noopener\" target=\"_blank\">How to Add Negative Keywords in Google Ads<\/a><\/p>\n<p>Thank you for reading, and don\u2019t forget to share this article if you found it helpful!<\/p>\n<\/p><\/div>\n<p><!-- .entry-content --><\/p>\n<p>\t<!-- .entry-footer --><\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>What Are Negative Keywords? Negative keywords are terms or phrases that you specify to prevent your ads from showing in irrelevant searches. For instance, if you\u2019re a repair service provider, you might not want your ads to appear when users search for \u201cnew air conditioner\u201d since you don\u2019t sell new units. Adding \u201cnew air conditioner\u201d [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":39962,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98],"tags":[14239,1531,2059,14719,14485],"dealstore":[],"offerexpiration":[],"class_list":["post-39961","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-ads","tag-google","tag-guide","tag-keywords","tag-negative"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Ads Negative Keywords [Guide] - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=39961\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Ads Negative Keywords [Guide] - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"What Are Negative Keywords? Negative keywords are terms or phrases that you specify to prevent your ads from showing in irrelevant searches. For instance, if you\u2019re a repair service provider, you might not want your ads to appear when users search for \u201cnew air conditioner\u201d since you don\u2019t sell new units. 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