{"id":38962,"date":"2025-01-21T01:30:16","date_gmt":"2025-01-21T01:30:16","guid":{"rendered":"https:\/\/peraltafinancing.com\/affiliate-marketing\/google-analytics-in-depth-for-beginner-tutorial\/"},"modified":"2025-01-21T01:30:16","modified_gmt":"2025-01-21T01:30:16","slug":"google-analytics-in-depth-for-beginner-tutorial","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=38962","title":{"rendered":"Google Analytics in-depth for Beginner Tutorial"},"content":{"rendered":"


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What is Google Analytics?<\/h2>\n

You may have heard of this quaint little company called \u201cGoogle<\/a>\u201d and all the neat toys they have to offer. Google Analytics is one of those \u201ctoys,\u201d specializing in gathering data about what your users do on your website.<\/p>\n

Google Analytics (GA) is useful for most anyone with a website. Whether you\u2019ve had your site for years, or you\u2019re planning to make it tomorrow, you can get some use out of Google Analytics.<\/p>\n

People have been using GA for more than 15 years, with its first iteration launching (for free!) in November 2005<\/a>, after gobbling up a company called Urchin Software.<\/p>\n

At the time, it was entirely unprecedented for this kind of software to be free, and it led to 100,000 new accounts within its first week. That\u2019s more than 4 times the entire industry<\/em> at the time!<\/p>\n

Since then, it has kept its lead and is the most widely used website statistics service by a huge margin. It\u2019s now being used on roughly 30 million sites<\/strong>, so there\u2019s no question that it is useful.<\/p>\n

But why<\/em> is it useful? Well, strap in, because there are a ton<\/strong> of answers to that question.<\/p>\n

How does Google Analytics work?<\/h2>\n

To emphasize why<\/em> it\u2019s useful, first you have to understand how<\/em> it\u2019s useful.<\/p>\n

Someone can tell you a horse is great for moving heavy things, but if you don\u2019t already own a cart and tackle, you might laugh at their strange 19th-century suggestion.<\/p>\n

What that means is: you need to know how to use something to understand its worth.<\/p>\n

By the end of this article, you will have learned something<\/em> about using Google Analytics. That is a promise.<\/p>\n

Technically\u2026<\/strong><\/h3>\n

So, bear with the confusing terms and foreign concepts. Stick with it, and by the end of this article, you will know your stuff.<\/p>\n

Normally you might avoid the technobabble and skip straight into the cold hard results, but seeing as you will have to interface with all this jargon to use GA, you will need to know how to sift through it.<\/p>\n

Why you want this info<\/strong><\/h3>\n

Aside from seeing how many sales you\u2019ve made on a nice graph, Google Analytics is excellent for learning more about your users.<\/strong><\/p>\n

Knowing more about the people visiting your website is incredibly helpful as it allows you to fine-tune your audience.<\/p>\n

If the data implies your target audience isn\u2019t spending a lot of time on your site, maybe you should make changes to your content.<\/p>\n

Or, if the data shows that a certain subsect of your users are instantly leaving your site, like mobile users, for example, this could clue you in on an underlying issue with your website\u2019s composition.<\/p>\n

Also, the amount of data it can provide is astounding, not to mention its ability to organize it. Being able to compare the quality and quantity of users gained from email marketing to those from Google Ads is unbelievably useful.<\/p>\n

Java Tracking Code<\/strong><\/h3>\n

There are a few things you must do before Google Analytics can start doing its thing.<\/p>\n

For starters, you need a Google Analytics Account. To make one, head to analytics.google.com<\/a> and create your account.<\/p>\n

Then you need to add a little line of Javascript Tracking Code to each page of your website.<\/p>\n

This bit of code is the pi\u00e8ce de r\u00e9sistance. Without it, Google Analytics would have no data to collect<\/strong>.<\/p>\n

The way it works is, each time a user visits a page with the code, it collects anonymous info about the user and how they interacted with your page.<\/p>\n

It collects a lot<\/strong> of info, like the user\u2019s:<\/p>\n