{"id":38827,"date":"2025-01-20T23:59:17","date_gmt":"2025-01-20T23:59:17","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/andrew-lustigman-speaking-at-acis-8th-annual-legal-regulatory-and-compliance-forum-on-advertising-claims-substantiation\/"},"modified":"2025-01-20T23:59:17","modified_gmt":"2025-01-20T23:59:17","slug":"andrew-lustigman-speaking-at-acis-8th-annual-legal-regulatory-and-compliance-forum-on-advertising-claims-substantiation","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=38827","title":{"rendered":"Andrew Lustigman Speaking at ACI\u2019s 8th Annual Legal, Regulatory, and Compliance Forum on Advertising Claims Substantiation"},"content":{"rendered":"


\n<\/p>\n

Andrew Lustigman Speaking at ACI\u2019s 8th Annual Legal, Regulatory, and Compliance Forum on Advertising Claims Substantiation<\/p>\n

\n

Chair of the firm’s Advertising, Marketing & Promotions Group and Co-Chair of the firm\u2019s Brand Management & Protection Group Andrew Lustigman<\/a> will participate in a panel entitled \u201cA New Era of Endorsements, Testimonials, and Consumer Reviews: Navigating the FTC\u2019s Final Rule and Emerging Areas of Risk for Enforcement and Penalties\u201d as part of ACI\u2019s 8th<\/sup> Annual Legal, Regulatory, and Compliance Forum on Advertising Claims Substantiation<\/a> on February 6, 2025, at 1:00 P.M. at the New York City Bar Association in NYC. In an era where consumer reviews, endorsements and testimonials heavily influence purchasing decisions and brand reputation, companies face increasing pressure to ensure transparency and compliance with ever-evolving regulations. With recent new rules from the FTC reshaping how businesses can utilize influencer partnerships, customer feedback and testimonials in their marketing strategies, this panel will dive into how businesses can effectively avoid misleading or unsubstantiated advertising claims while managing endorsements and influencer partnerships, developing contractual parameters on what influencers and endorsers may say, an overview of new state-specific laws governing child influencers and influencer compensation and more. Andrew will be joined by Penelope Barnett of Colgate-Palmolive and Helen Wu of Sony Interactive.\u00a0\u00a0<\/p>\n

Discount registration for the Forum can be found here<\/a>.<\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"

Andrew Lustigman Speaking at ACI\u2019s 8th Annual Legal, Regulatory, and Compliance Forum on Advertising Claims Substantiation Chair of the firm’s Advertising, Marketing & Promotions Group and Co-Chair of the firm\u2019s Brand Management & Protection Group Andrew Lustigman will participate in a panel entitled \u201cA New Era of Endorsements, Testimonials, and Consumer Reviews: Navigating the FTC\u2019s […]<\/p>\n","protected":false},"author":1,"featured_media":24367,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[2261,24866,8397,3481,8425,11693,15442,10118,6036,24865,15894,13186,24867],"dealstore":[],"offerexpiration":[],"class_list":["post-38827","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-8th","tag-acis","tag-advertising","tag-andrew","tag-annual","tag-claims","tag-compliance","tag-forum","tag-legal","tag-lustigman","tag-regulatory","tag-speaking","tag-substantiation"],"yoast_head":"\nAndrew Lustigman Speaking at ACI\u2019s 8th Annual Legal, Regulatory, and Compliance Forum on Advertising Claims Substantiation - 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