{"id":38693,"date":"2025-01-20T22:15:38","date_gmt":"2025-01-20T22:15:38","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/uncommon-wins-aer-lingus-brief-from-iag\/"},"modified":"2025-01-20T22:15:38","modified_gmt":"2025-01-20T22:15:38","slug":"uncommon-wins-aer-lingus-brief-from-iag","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=38693","title":{"rendered":"Uncommon wins Aer Lingus brief from IAG"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>International Airlines Group has awarded the Aer Lingus account to Uncommon, which also handles one of the multinational holding company\u2019s flagship brands, British Airways. Despite the connection, there was a competitive pitch for the brand.<\/p>\n<p><!-- End Ezoic - gen_under_page_title - under_page_title --><span id=\"ezoic-pub-ad-placeholder-901\" data-method=\"placement-service\"\/><span data-ez-ph-id=\"901\"\/><!-- Ezoic - gen_under_page_title - under_page_title --><\/p>\n<p>Uncommon will work across Aer Lingus\u2019 entire experience and global marketing communications, building on the long term brand positioning, \u201cYou\u2019re Very Welcome.\u201d A new campaign is expected fairly soon, which will aim to \u201cconnect with customers on a deeper, more emotional level worldwide\u201d by showcasing Aer Lingus\u2019 \u201cwarm and welcoming onboard service while pushing the boundaries of traditional airline marketing.\u201d<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-1824864\" src=\"https:\/\/www.moreaboutadvertising.com\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-20-at-12.20.08.png\" alt=\"\" width=\"1024\" height=\"619\" srcset=\"https:\/\/www.moreaboutadvertising.com\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-20-at-12.20.08.png 1024w, https:\/\/www.moreaboutadvertising.com\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-20-at-12.20.08-300x181.png 300w, https:\/\/www.moreaboutadvertising.com\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-20-at-12.20.08-768x464.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><\/p>\n<p class=\"p1\">Susanne Carberry, Aer Lingus chief customer officer, said: \u201cPartnering with Uncommon Creative Studio as our new lead creative partner marks an exciting milestone for Aer Lingus. We\u2019re confident Uncommon\u2019s innovative approach to marketing will showcase the warmth and hospitality of our airline and people. We look forward to seeing this creativity come to life as they bring our brand message, \u2018You\u2019re Very Welcome\u2019 to new audiences around the world.\u201d<\/p>\n<p><!-- End Ezoic - gen_under_first_paragraph - under_first_paragraph --><span id=\"ezoic-pub-ad-placeholder-909\" data-method=\"placement-service\"\/><span data-ez-ph-id=\"909\"\/><!-- Ezoic - gen_under_first_paragraph - under_first_paragraph --><\/p>\n<p class=\"p1\">Lucy Jameson, co-founder of Uncommon Creative Studio: \u2018Aer Lingus have a powerful brand with a rich heritage, distinct voice and so much potential. We\u2019re thrilled to be working together and can\u2019t wait to make a mark and elevate this across their entire brand and experience. On a personal level, as someone with Irish roots, it\u2019s even more exciting.\u201d<\/p>\n<p class=\"p1\">Interesting that Uncommon wanted to pitch for the Aer Lingus business. Many observers thought the British Airways account might be too much for them to handle \u2013 but it now appears that it wasn\u2019t enough for the ambitious agency.<\/p>\n<p><!-- End Ezoic - gen_under_second_paragraph - under_second_paragraph --><span id=\"ezoic-pub-ad-placeholder-910\" data-method=\"placement-service\"\/><span data-ez-ph-id=\"910\"\/><!-- Ezoic - gen_under_second_paragraph - under_second_paragraph --><\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>International Airlines Group has awarded the Aer Lingus account to Uncommon, which also handles one of the multinational holding company\u2019s flagship brands, British Airways. Despite the connection, there was a competitive pitch for the brand. Uncommon will work across Aer Lingus\u2019 entire experience and global marketing communications, building on the long term brand positioning, \u201cYou\u2019re [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":38694,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[24816,24818,24817,24815,10829],"dealstore":[],"offerexpiration":[],"class_list":["post-38693","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-aer","tag-iag","tag-lingus","tag-uncommon","tag-wins"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Uncommon wins Aer Lingus brief from IAG - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=38693\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Uncommon wins Aer Lingus brief from IAG - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"International Airlines Group has awarded the Aer Lingus account to Uncommon, which also handles one of the multinational holding company\u2019s flagship brands, British Airways. Despite the connection, there was a competitive pitch for the brand. 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