{"id":38214,"date":"2025-01-20T15:22:18","date_gmt":"2025-01-20T15:22:18","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/marketing\/these-14-types-of-evidence-instantly-build-trust-and-convert-visitors-into-leads\/"},"modified":"2025-01-20T15:22:18","modified_gmt":"2025-01-20T15:22:18","slug":"these-14-types-of-evidence-instantly-build-trust-and-convert-visitors-into-leads","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=38214","title":{"rendered":"These 14 Types of Evidence Instantly Build Trust \u2026and Convert Visitors into Leads"},"content":{"rendered":"


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By Andy Crestodina<\/div>\n<\/p><\/div>\n
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What\u2019s the most important job of any webpage?
\nLetting the visitor know what you do.<\/p>\n

What\u2019s the second most important job of any webpage?
\nLetting the visitor know how well you do it.<\/p>\n

The first part is easy.<\/p>\n

The header and the navigation labels tell the visitor what you do. In a split second, they answer the question \u201cAm I in the right place?\u201d Just don\u2019t get too clever or overly branded in your <h1> header and you\u2019ll be fine.<\/p>\n

The second part is hard.<\/p>\n

You need to show proof that you\u2019re good. You need to make a case by showing evidence that your brand is a trusted option. If you don\u2019t, your conversion rate (and the CTA clickthrough rates) will be low.<\/p>\n

First, a quick credibility check\u2026<\/h2>\n

Look at your homepage or any of your key pages. Now ask yourself: if a start-up competitor formed today, how much of this page could be on their site?<\/em> In other words, how much of your page is unique to your brand? Twenty percent? Fifty percent?<\/p>\n

Often, evidence is the only difference between you and a just-born start-up.<\/p>\n

On many of the top-converting webpages, one-third to one-half of the page is evidence<\/strong>. On Orbit\u2019s own homepage<\/a>, 45% of the pixel height is evidence. The page is 1600 pixels high and 700 pixels of that height is proof.<\/p>\n

\"ComparisonYou can add all kinds of evidence to your webpages.<\/p>\n