{"id":38058,"date":"2025-01-20T12:51:28","date_gmt":"2025-01-20T12:51:28","guid":{"rendered":"https:\/\/peraltafinancing.com\/apartment\/a-new-leaf-little-leaf\/"},"modified":"2025-01-20T12:51:28","modified_gmt":"2025-01-20T12:51:28","slug":"a-new-leaf-little-leaf","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=38058","title":{"rendered":"A New Leaf. Little Leaf."},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>(Yes, I am a dork.)<\/p>\n<p>Your website should be like an extra employee. Who works non stop 24\/7.<\/p>\n<p>I recently overhauled <a href=\"http:\/\/littleleafdesign.com\">my site<\/a> after I realized it wasn\u2019t totally representing what I do well. And that there was the potential to add more helpful information to potential clients. Since I am a referral-based business, not a Google-based business, most people are interested in working with me when they land on my site. The role of my site is to take someone from \u201cMy friend said they liked working with Ashley\u201d to \u201cAshley can totally help me and my business through working on my website.\u201d (You should always know what the main goal of your website is! It will drive all your decisions.)<\/p>\n<p>Here is some of what I did:<\/p>\n<h2>Home:<\/h2>\n<p>Instead of a short homepage with an intro and links to various things to check out, I added a portfolio section (with different types of screens showing my portfolio items instead of the plain old iMac), some more testimonials and benefits of working with me, what I do, and so on.\u00a0People often scroll and click instead of read, so I wanted to offer plenty of info to consume right on the first page. As well as make it easy to find what they are looking for.<\/p>\n<p><a href=\"https:\/\/www.littleleafdesign.com\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"19837\" src=\"https:\/\/www.ourlittleapartment.com\/new-leaf-little-leaf\/home-2\/\" data-orig-file=\"https:\/\/www.ourlittleapartment.com\/wp-content\/uploads\/home.gif\" data-orig-size=\"1024,565\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"home\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.ourlittleapartment.com\/wp-content\/uploads\/home-300x165.gif\" data-large-file=\"https:\/\/www.ourlittleapartment.com\/wp-content\/uploads\/home-1024x565.gif\" class=\"alignnone size-full wp-image-19837\" alt=\"\" width=\"1400\" height=\"772\"\/><\/a><\/p>\n<h2>Portfolio:<\/h2>\n<p>Instead of one static image for each project, I have a gallery of a few screenshots, or a gif of a screencast \u2013 it just depends on how the website is best shown. I also have a filterable portfolio now, so visitors can sort by type of project (non-profit, blogs, authors and writers, small business, etc). I added some new projects and removed some projects that don\u2019t represent the kind of work I want to do any more. I still probably have too many items, but it\u2019s so hard to pare down when I do such a variety of work! (<span data-offset-key=\"6dejr-7-0\">Popular business advice is to \u201cniche down,\u201d or focus on a specific market. <\/span><span class=\"hardreadability\"><span data-offset-key=\"6dejr-8-0\"> But one of my favorite things about what I do is getting to work with such a variety of industries and fields \u2013 one day I\u2019m doing a church, the next day an author<\/span><\/span><span data-offset-key=\"6dejr-9-0\">.)<\/span><\/p>\n<p><a href=\"http:\/\/www.littleleafdesign.com\/portfolio\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"19838\" src=\"https:\/\/www.ourlittleapartment.com\/new-leaf-little-leaf\/portfolio-2\/\" data-orig-file=\"https:\/\/www.ourlittleapartment.com\/wp-content\/uploads\/portfolio-2.gif\" data-orig-size=\"1024,534\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"portfolio-2\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.ourlittleapartment.com\/wp-content\/uploads\/portfolio-2-300x156.gif\" data-large-file=\"https:\/\/www.ourlittleapartment.com\/wp-content\/uploads\/portfolio-2-1024x534.gif\" class=\"alignnone size-full wp-image-19838\" alt=\"\" width=\"1395\" height=\"727\"\/><\/a><\/p>\n<h2>Services:<\/h2>\n<p><span data-offset-key=\"6dejr-0-0\">I tried to weave in more testimonials. <\/span><span class=\"hardreadability\"><span data-offset-key=\"6dejr-1-0\"> I know testimonials and reviews often help me to trust a product or service I\u2019m thinking about buying, so I wanted to be sure to include plenty on my site<\/span><\/span><span data-offset-key=\"6dejr-2-0\">. And not <\/span><span class=\"qualifier\"><span data-offset-key=\"6dejr-3-0\">just<\/span><\/span><span data-offset-key=\"6dejr-4-0\"> on the testimonials page. <\/span><span class=\"hardreadability\"><span data-offset-key=\"6dejr-5-0\">The truth is, <\/span><\/span><span class=\"qualifier\"><span data-offset-key=\"6dejr-6-0\">I feel<\/span><\/span><span class=\"hardreadability\"><span data-offset-key=\"6dejr-7-0\"> very confident in the work I do and my clients always <\/span><\/span><span class=\"passivevoice\"><span data-offset-key=\"6dejr-8-0\">are satisfied<\/span><\/span><span class=\"hardreadability\"><span data-offset-key=\"6dejr-9-0\"> and happy with the end product \u2013 why not share that<\/span><\/span><span data-offset-key=\"6dejr-10-0\">? A website can be a big investment for some people, and I\u2019m certain that it\u2019s a worthwhile investment. <\/span><span class=\"hardreadability\"><span data-offset-key=\"6dejr-11-0\">Which is why I don\u2019t feel too salesy sharing what my clients have said about the websites I create and the experience of working with me<\/span><\/span><span data-offset-key=\"6dejr-12-0\">.<\/span><\/p>\n<p>I also changed the overall color palette slightly to be a little more modern and less cute, as well as fonts, logo, etc. Lots of subtle changes to overthink about. It was a good practice in taking myself through the process I\u2019ve taken so many clients through \u2013 and a good reminder of how hard it can be, but how rewarding the end product is!<\/p>\n<p><a href=\"http:\/\/www.littleleafdesign.com\/services\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"19836\" src=\"https:\/\/www.ourlittleapartment.com\/new-leaf-little-leaf\/service-2-3\/\" data-orig-file=\"https:\/\/www.ourlittleapartment.com\/wp-content\/uploads\/service-2-2.gif\" data-orig-size=\"1024,537\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"service-2\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.ourlittleapartment.com\/wp-content\/uploads\/service-2-2-300x157.gif\" data-large-file=\"https:\/\/www.ourlittleapartment.com\/wp-content\/uploads\/service-2-2-1024x537.gif\" class=\"aligncenter wp-image-19836 size-full\" alt=\"\" width=\"1392\" height=\"730\"\/><\/a><\/p>\n<p style=\"text-align: center;\"><a class=\"button\" href=\"https:\/\/littleleafdesign.com\">Check out my new site!\u00a0<\/a><\/p>\n<p><h3 class=\"jp-relatedposts-headline\"><em>Related<\/em><\/h3>\n<\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>(Yes, I am a dork.) Your website should be like an extra employee. Who works non stop 24\/7. I recently overhauled my site after I realized it wasn\u2019t totally representing what I do well. And that there was the potential to add more helpful information to potential clients. Since I am a referral-based business, not [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":38059,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12038],"tags":[4000],"dealstore":[],"offerexpiration":[],"class_list":["post-38058","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apartment","tag-leaf"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A New Leaf. 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