{"id":37891,"date":"2025-01-20T10:27:22","date_gmt":"2025-01-20T10:27:22","guid":{"rendered":"https:\/\/peraltafinancing.com\/affiliate-marketing\/affiliate-platform-health-check\/"},"modified":"2025-01-20T10:27:22","modified_gmt":"2025-01-20T10:27:22","slug":"affiliate-platform-health-check","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=37891","title":{"rendered":"Affiliate Platform Health Check"},"content":{"rendered":"


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Evaluating the program’s success goes further than a program or publisher audit; it also means assessing the affiliate platform provider and whether it suits the needs of the business now and into the future.\u00a0<\/span><\/h2>\n

\"glenn-carstens-peters-RLw-UC03Gwc-unsplash\"<\/span><\/p>\n

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Are you an advertis<\/span>er with an\u00a0<\/span>active\u00a0<\/span>affiliate program?\u00a0<\/span>Similarly,<\/span>\u00a0to the<\/span>\u00a0regu<\/span>lar<\/span>\u00a0<\/span>affiliate\u00a0<\/span>programme<\/span>\u00a0review<\/span>s,<\/span>\u00a0you would undertake<\/span>\u00a0<\/span>over time to suit your changing business needs,\u00a0<\/span>we<\/span>\u00a0recommend\u00a0<\/span>carrying<\/span>\u00a0out a provider\u00a0<\/span>audit on a\u00a0<\/span>regular<\/span>\u00a0<\/span>basis.<\/span><\/span>\u00a0<\/span><\/p>\n

A\u00a0simple affiliate platform checklist<\/span><\/strong>\u00a0<\/span><\/h3>\n

To help businesses assess the health of their affiliate program, we\u2019ve put together a list of questions. Depending on service level, this checklist should give the business an indication of whether the platform suits the business needs.<\/span>\u00a0<\/span><\/p>\n

To use this checklist, simply rank the following questions based on the criteria below:\u00a0<\/span>\u00a0<\/span><\/p>\n

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  • 5 = My current provider has this area covered<\/span>\u00a0<\/span><\/li>\n
  • 3 = My current provider somewhat has this area covered<\/span>\u00a0<\/span><\/li>\n
  • 1 = My provider does not have this area covered<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

    Once you have completed the checklist and added up your score, you should be able to quantify your affiliate platform\u2019s health. A score that\u2019s higher than 63 points means that your platform is on track. However, if your platform has scored below this mark, it may be time to explore your options.<\/span>\u00a0<\/span><\/p>\n

    \u00a0<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
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    Checklist Questions<\/span><\/strong>\u00a0<\/span><\/p>\n<\/td>\n

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    Rating (1-5)<\/span><\/strong>\u00a0<\/span><\/p>\n<\/td>\n<\/tr>\n

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    \u00a0Opportunities<\/span><\/strong>\u00a0<\/span><\/p>\n<\/td>\n<\/tr>\n

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    \u00a0Does your provider facilitate new opportunities for you to engage with?<\/span>\u00a0<\/span><\/p>\n<\/td>\n

    		\n

    \u00a0<\/span><\/p>\n<\/td>\n<\/tr>\n

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    \u00a0Does the provider give you the ability to recruit publishers from their whole directory?\u00a0<\/span>\u00a0<\/span><\/p>\n<\/td>\n

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    \u00a0<\/span><\/p>\n<\/td>\n<\/tr>\n

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    \u00a0Are you able to communicate with your affiliate partners?<\/span>\u00a0<\/span><\/p>\n<\/td>\n

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    \u00a0<\/span><\/p>\n<\/td>\n<\/tr>\n

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    \u00a0Is your network provider introducing new publishers to the platform on a regular basis?<\/span>\u00a0<\/span><\/p>\n<\/td>\n

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    \u00a0<\/span><\/p>\n<\/td>\n<\/tr>\n

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    \u00a0Does your platform allow you to plan for seasonality and for peak seasons?<\/span>\u00a0<\/span><\/p>\n<\/td>\n

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    \u00a0<\/span><\/p>\n<\/td>\n<\/tr>\n

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    \u00a0Business Goals<\/span><\/strong>\u00a0<\/span><\/p>\n<\/td>\n<\/tr>\n

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    \u00a0Are you achieving your channel goals?<\/span>\u00a0<\/span><\/p>\n<\/td>\n

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    \u00a0<\/span><\/p>\n<\/td>\n<\/tr>\n

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    \u00a0Do you see consistent growth across sales, revenue, clicks or AOV?<\/span>\u00a0<\/span><\/p>\n<\/td>\n

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    \u00a0<\/span><\/p>\n<\/td>\n<\/tr>\n

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    \u00a0Are you able to track and report on the most important metrics to your business?<\/span>\u00a0<\/span><\/p>\n<\/td>\n

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    \u00a0<\/span><\/p>\n<\/td>\n<\/tr>\n

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    \u00a0Does your platform let you build and export your own customisable reports that meet business\u00a0 \u00a0needs?<\/span>\u00a0<\/span><\/p>\n<\/td>\n

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    \u00a0<\/span><\/p>\n<\/td>\n<\/tr>\n

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    \u00a0Platform Provider Capabilities <\/span><\/strong>\u00a0<\/span><\/p>\n<\/td>\n<\/tr>\n

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    \u00a0Does your platform provider support the recent tracking updates\u00a0e.g.\u00a0ITP?<\/a><\/span>\u00a0<\/span><\/a><\/p>\n<\/td>\n

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    \u00a0<\/span><\/p>\n<\/td>\n<\/tr>\n

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    \u00a0Does your provider make it easy to validate transactions?<\/span>\u00a0<\/span><\/p>\n<\/td>\n

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    \u00a0<\/span><\/p>\n<\/td>\n<\/tr>\n

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    \u00a0Do you have full access to your affiliate program?<\/span>\u00a0<\/span><\/p>\n<\/td>\n

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    \u00a0<\/span><\/p>\n<\/td>\n<\/tr>\n

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    \u00a0Is the platform easy to use?<\/span>\u00a0<\/span><\/p>\n<\/td>\n

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    \u00a0<\/span><\/p>\n<\/td>\n<\/tr>\n

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    \u00a0Does your provider have a local technical team able to respond quickly in your time zone?<\/span>\u00a0<\/span><\/p>\n<\/td>\n

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    \u00a0<\/span><\/p>\n<\/td>\n<\/tr>\n

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    \u00a0Is your provider responsive to your needs?<\/span>\u00a0<\/span><\/p>\n<\/td>\n

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    \u00a0<\/span><\/p>\n<\/td>\n<\/tr>\n

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    \u00a0Does your provider allow you to provide timely and relevant communication with your publisher base?<\/span>\u00a0<\/span><\/p>\n<\/td>\n

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    \u00a0<\/span><\/p>\n<\/td>\n<\/tr>\n

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    \u00a0Is there appropriate support available when you need it?<\/span>\u00a0<\/span><\/p>\n<\/td>\n

    		\n

    \u00a0<\/span><\/p>\n<\/td>\n<\/tr>\n

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    TOTAL SCORE<\/span><\/strong>\u00a0<\/span><\/p>\n<\/td>\n

    		\n

    \u00a0<\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

    Why is it important\u00a0to do a health check?<\/span><\/strong>\u00a0<\/span><\/h3>\n

    Conducting a health check allows an advertiser to assess the\u00a0current\u00a0performance, potential,\u00a0to\u00a0ensure\u00a0long-term success with their provider\u00a0by\u00a0evaluating the functionality and network capabilities.<\/span>\u00a0<\/span><\/p>\n

    Stay ahead of the competition.<\/span><\/strong>\u00a0<\/span><\/h3>\n

    Advertisers should look at whether their provider allows them to stay ahead of the competition.\u00a0For example, they could ask questions such as:<\/span>\u00a0<\/span><\/p>\n