{"id":37367,"date":"2025-01-20T02:11:18","date_gmt":"2025-01-20T02:11:18","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/how-can-you-optimize-your-google-business-listing-for-more-sales-nike-in-poland-case-study\/"},"modified":"2025-01-20T02:11:18","modified_gmt":"2025-01-20T02:11:18","slug":"how-can-you-optimize-your-google-business-listing-for-more-sales-nike-in-poland-case-study","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=37367","title":{"rendered":"How Can You Optimize Your Google Business Listing for More Sales? (NIKE in Poland Case Study)"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<h2 itemprop=\"name\" class=\"entry-title qodef-post-title\">\n            How Can You Optimize Your Google Business Listing for More Sales? (NIKE in Poland Case Study)    <\/h2>\n<p>\u00a0<\/p>\n<p>Google My Business Listing is a great platform to present information about your business. It proves to be useful to users from all over the world. In this article, on the example of <a href=\"http:\/\/adrenaline.pl\/\">Adrenaline.pl<\/a> shop, I explain how to make it optimized and effective.<\/p>\n<p>\u00a0<\/p>\n<h3>How does Google My Business help promote businesses?<\/h3>\n<p>One of the essential elements of promoting your company both locally and online is the Google My Business program. By taking part in this program, you enable Google to show your company\u2019s Business Profile in its local Search Engine and Google Maps. Once a link to your website is visible on all advertising pages \u2013 Google Plus, Google My Company, and Google Maps \u2013 your contact information (and more) become attached to Google Search results. This way, if people are looking for products or services in a specific city and you offer them, Google encourages potential customers to visit your company\u2019s website.<\/p>\n<p>\u00a0<\/p>\n<div id=\"attachment_8082\" style=\"width: 660px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/heraldbee.com\/how-can-you-optimize-google-business-listing\/eyj4msi6mcwiediioje0otisinkxijo4nswietiiojkynswidyi6mtq5miwiaci6odqxfq\/\" rel=\"attachment wp-att-8082\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-8082\" class=\"wp-image-8082\" src=\"https:\/\/heraldbee.com\/wp-content\/uploads\/2020\/04\/Google-my-business-1.jpg\" alt=\"Google My Business page\" width=\"650\" height=\"366\" srcset=\"https:\/\/heraldbee.com\/wp-content\/uploads\/2020\/04\/Google-my-business-1.jpg 980w, https:\/\/heraldbee.com\/wp-content\/uploads\/2020\/04\/Google-my-business-1-300x169.jpg 300w, https:\/\/heraldbee.com\/wp-content\/uploads\/2020\/04\/Google-my-business-1-768x433.jpg 768w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\"\/><\/a><\/p>\n<p id=\"caption-attachment-8082\" class=\"wp-caption-text\"><em>Search results for a query \u201cadidas warmi\u0144ska\u201d. Google, showing the most relevant results, includes the Business Profile of the adidas store in Galeria Warmi\u0144ska in Olsztyn.<\/em><\/p>\n<\/div>\n<p>\u00a0<\/p>\n<p>The <strong>necessary information<\/strong> you should include in your Google Profile is:<\/p>\n<ul>\n<li>Company\u2019s address,<\/li>\n<li>Phone number,<\/li>\n<li>E-mail address,<\/li>\n<li>Working hours (including any breaks, e.g., holidays),<\/li>\n<li>Photos (divided by options: inside, outside, team and at work),<\/li>\n<li>Videos,<\/li>\n<li>Posts,<\/li>\n<li>Industry category.<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p>A very interesting option is the possibility of adding <strong>posts<\/strong> through the Google My Business Profile. Every company that has a Business Profile can add posts about:<\/p>\n<ul>\n<li>Offers,<\/li>\n<li>Sales,<\/li>\n<li>Events,<\/li>\n<li>Discount codes to the store,<\/li>\n<li>Important updates,<\/li>\n<li>News.<\/li>\n<\/ul>\n<div id=\"attachment_8083\" style=\"width: 540px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/heraldbee.com\/how-can-you-optimize-google-business-listing\/google-my-business-2\/\" rel=\"attachment wp-att-8083\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-8083\" class=\"wp-image-8083 size-full\" src=\"https:\/\/heraldbee.com\/wp-content\/uploads\/2020\/04\/Google-my-business-2.png\" alt=\"Google My Business post\" width=\"530\" height=\"323\" srcset=\"https:\/\/heraldbee.com\/wp-content\/uploads\/2020\/04\/Google-my-business-2.png 530w, https:\/\/heraldbee.com\/wp-content\/uploads\/2020\/04\/Google-my-business-2-300x183.png 300w\" sizes=\"auto, (max-width: 530px) 100vw, 530px\"\/><\/a><\/p>\n<p id=\"caption-attachment-8083\" class=\"wp-caption-text\"><em>After clicking one of the posts in the Business Profile, customers can see a promo code provided by the company.<\/em><\/p>\n<\/div>\n<p><em>\u00a0<\/em><\/p>\n<p>To add a post, all you have to do is select \u201cPost +\u201d in your Google My Business app (can be found in the \u201cHome\u201d section) or go to \u201cPosts\u201d if you do it on your computer. Next, select the type of post you want to create (update, event, offer, or product), fill in all fields and click \u201cPublish\u201d. The post can include description, time frame of the promotion or event, price, link to the offer, terms and conditions of the promotion, photos and videos. You can add offers using the Google Maps app as well. You need to choose \u201cYour Business Profile\u201d from \u201cAccount Circle\u201d in the top right and then follow the same process as described above.<\/p>\n<p><a href=\"https:\/\/heraldbee.com\/how-can-you-optimize-google-business-listing\/google-my-business-9\/\" rel=\"attachment wp-att-8090\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-8090 aligncenter\" src=\"https:\/\/heraldbee.com\/wp-content\/uploads\/2020\/04\/Google-my-business-9.jpg\" alt=\"Google My Business post\" width=\"650\" height=\"456\" srcset=\"https:\/\/heraldbee.com\/wp-content\/uploads\/2020\/04\/Google-my-business-9.jpg 762w, https:\/\/heraldbee.com\/wp-content\/uploads\/2020\/04\/Google-my-business-9-300x211.jpg 300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\"\/><\/a><\/p>\n<div id=\"attachment_8091\" style=\"width: 465px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/heraldbee.com\/how-can-you-optimize-google-business-listing\/google-my-business-10\/\" rel=\"attachment wp-att-8091\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-8091\" class=\"wp-image-8091 size-full\" src=\"https:\/\/heraldbee.com\/wp-content\/uploads\/2020\/04\/Google-my-business-10.jpg\" alt=\"Google My Business post\" width=\"455\" height=\"840\" srcset=\"https:\/\/heraldbee.com\/wp-content\/uploads\/2020\/04\/Google-my-business-10.jpg 455w, https:\/\/heraldbee.com\/wp-content\/uploads\/2020\/04\/Google-my-business-10-163x300.jpg 163w\" sizes=\"auto, (max-width: 455px) 100vw, 455px\"\/><\/a><\/p>\n<p id=\"caption-attachment-8091\" class=\"wp-caption-text\"><em>You can now sell with your Business Profile.<\/em><\/p>\n<\/div>\n<p>\u00a0<\/p>\n<p>Advertising using posts is entirely free \u2013 as well as the whole Business Profile within Google My Business. <strong>Whether you run an e-commerce business, a startup, or a brick-and-mortar store, you can now sell through Google My Business.<\/strong><\/p>\n<h3 style=\"text-align: center;\">*<\/h3>\n<h3 style=\"text-align: center;\">Contact us and see how we can help you<\/h3>\n<p style=\"text-align: center;\"><a class=\"qodef-btn qodef-btn-medium qodef-btn-solid login-button\" href=\"http:\/\/calendly.com\/heraldbee\">Book a Call<\/a><\/p>\n<h3 style=\"text-align: center;\">*<\/h3>\n<h3>How important are Google My Business reviews?<\/h3>\n<p>Business Profiles within Google My Business not only serve business owners. Above all, they should be useful for customers. With Google My Business Profile, they can:<\/p>\n<ul>\n<li>Search for directions,<\/li>\n<li>Share the shop\u2019s address with other users,<\/li>\n<li>Leave reviews (to which Business Profiles\u2019 administrators can respond),<\/li>\n<li>See the reviews from other customers,<\/li>\n<li>Ask quick questions (which are then sent to the shop\u2019s e-mail),<\/li>\n<li>Call the shop (by clicking the phone icon in the Profile),<\/li>\n<li>See the images included in the Business Profile,<\/li>\n<li>Add their photos to the store\u2019s Business Profile,<\/li>\n<li>Suggest changes to the content of the Business Profile,<\/li>\n<li>Enter the website.<\/li>\n<\/ul>\n<p>It means that Business Profiles\u2019 owners can actively communicate with their customers by responding to their questions, suggestions, or reviews.<\/p>\n<p>Therefore, marketers should always <strong>keep the Profile up-to-date<\/strong>\u00a0and not leave any complaint or even a positive review without feedback. For example, in the apparel industry, negative opinions related to unrecognized claims are very common, so it\u2019s essential to know how to respond to them. On the other hand, it\u2019s worth reinforcing the good feedback by answering to positive reviews.<\/p>\n<p>\u00a0<\/p>\n<h3>How do Local Guides affect Google My Business Profile?<\/h3>\n<p>Businesses can participate in the Local Guides program to improve the efficiency of their Business Profiles. Local Guides are a community of people who check the <strong>accuracy of the information<\/strong> on Google Maps. After visiting a shop, the Guide provides Google with information about the company, e.g., what does it offer, whether it is adapted for the disabled, whether there is a parking lot next to the store, etc. They also write reviews, add photos and answer questions. As a result, Google learns how useful a Business Profile is to a global user and what exactly the company does.<\/p>\n<p>\u00a0<\/p>\n<div id=\"attachment_8084\" style=\"width: 310px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/heraldbee.com\/how-can-you-optimize-google-business-listing\/google-my-business-3\/\" rel=\"attachment wp-att-8084\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-8084\" class=\"wp-image-8084 size-full\" src=\"https:\/\/heraldbee.com\/wp-content\/uploads\/2020\/04\/Google-my-business-3.png\" alt=\"Google Local Guides\" width=\"300\" height=\"600\" srcset=\"https:\/\/heraldbee.com\/wp-content\/uploads\/2020\/04\/Google-my-business-3.png 300w, https:\/\/heraldbee.com\/wp-content\/uploads\/2020\/04\/Google-my-business-3-150x300.png 150w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\"\/><\/a><\/p>\n<p id=\"caption-attachment-8084\" class=\"wp-caption-text\"><em>One of Google\u2019s questions to the Local Guide. Its goal is to find out what the company sells.<\/em><\/p>\n<\/div>\n<p>\u00a0<\/p>\n<h3>How can I get the first ranking position in Google My Business?<\/h3>\n<p>It\u2019s often the case that your competitors are located close by. In this case, looking for specific products or services, customers can see a list of companies\u2019 Business Profiles in Google Maps. Here are the factors that determine the ranking of the list:<\/p>\n<ul>\n<li><strong>Compatibility<\/strong> \u2013 how well the keywords in your business card match the customer\u2019s query in the search engine,<\/li>\n<li><strong>Distance<\/strong> \u2013 how far from your company\u2019s address is the customer\u2019s computer or phone,<\/li>\n<li><strong>Users\u2019 activity<\/strong> \u2013 how often users leave reviews or comments and view photos in your Business Profile.<\/li>\n<\/ul>\n<p>High ranking is another thing marketers should consider besides keeping the Profile updated. They can do it by using the correct structure of keywords and choosing the appropriate business category (preceded by an analysis of the competitors\u2019 Profiles). Additionally, it\u2019s worth encouraging customers to leave reviews in the Business Profile. It\u2019s one way of building relationships with them.<\/p>\n<p>\u00a0<\/p>\n<div id=\"attachment_8085\" style=\"width: 540px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/heraldbee.com\/how-can-you-optimize-google-business-listing\/google-my-business-4\/\" rel=\"attachment wp-att-8085\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-8085\" class=\"wp-image-8085 size-full\" src=\"https:\/\/heraldbee.com\/wp-content\/uploads\/2020\/04\/Google-my-business-4.png\" alt=\"Google My Business listing\" width=\"530\" height=\"675\" srcset=\"https:\/\/heraldbee.com\/wp-content\/uploads\/2020\/04\/Google-my-business-4.png 530w, https:\/\/heraldbee.com\/wp-content\/uploads\/2020\/04\/Google-my-business-4-236x300.png 236w\" sizes=\"auto, (max-width: 530px) 100vw, 530px\"\/><\/a><\/p>\n<p id=\"caption-attachment-8085\" class=\"wp-caption-text\"><em>Search results for a \u201cNike store Bydgoszcz\u201d query \u2013 a list of two shops is displayed directly under the sponsored Google Ads.<\/em><\/p>\n<\/div>\n<p>\u00a0<\/p>\n<h3>How can I use Google My Business to get more traffic?<\/h3>\n<p>Google facilitates Google My Business administrators with a range of statistics that can help them determine the visibility of the website and the impact of Business Profile on customers\u2019 decisions. These include, among others:<\/p>\n<ul>\n<li>Effectiveness of the channels in which Business Profiles are available (Google Maps vs. Search Engine),<\/li>\n<\/ul>\n<div id=\"attachment_8098\" style=\"width: 660px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/heraldbee.com\/how-can-you-optimize-google-business-listing\/google-my-business-6-2\/\" rel=\"attachment wp-att-8098\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-8098\" class=\"wp-image-8098\" src=\"https:\/\/heraldbee.com\/wp-content\/uploads\/2020\/04\/Google-my-business-6-1.jpg\" alt=\"Google My Business statistics\" width=\"650\" height=\"319\" srcset=\"https:\/\/heraldbee.com\/wp-content\/uploads\/2020\/04\/Google-my-business-6-1.jpg 699w, https:\/\/heraldbee.com\/wp-content\/uploads\/2020\/04\/Google-my-business-6-1-300x147.jpg 300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\"\/><\/a><\/p>\n<p id=\"caption-attachment-8098\" class=\"wp-caption-text\"><em>Where do potential customers see your Business Profile? Orange \u2013 Search Engine, Red \u2013 Google Maps.<\/em><\/p>\n<\/div>\n<ul>\n<li>Breakdown of how potential customers found your listing (if they knew the name and the address of the company (direct search) or just looked for a product or service category (indirect search),<\/li>\n<\/ul>\n<div id=\"attachment_8086\" style=\"width: 660px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/heraldbee.com\/how-can-you-optimize-google-business-listing\/google-my-business-5\/\" rel=\"attachment wp-att-8086\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-8086\" class=\"wp-image-8086\" src=\"https:\/\/heraldbee.com\/wp-content\/uploads\/2020\/04\/Google-my-business-5.jpg\" alt=\"Google My Business statistics\" width=\"650\" height=\"326\" srcset=\"https:\/\/heraldbee.com\/wp-content\/uploads\/2020\/04\/Google-my-business-5.jpg 711w, https:\/\/heraldbee.com\/wp-content\/uploads\/2020\/04\/Google-my-business-5-300x151.jpg 300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\"\/><\/a><\/p>\n<p id=\"caption-attachment-8086\" class=\"wp-caption-text\"><em>How did potential customers find your company? Green \u2013 direct search, blue \u2013 indirect search)<\/em><\/p>\n<\/div>\n<ul>\n<li>Number of visits to your website coming from clicks on Business Profile,<\/li>\n<li>Number of directions requests,<\/li>\n<\/ul>\n<div id=\"attachment_8099\" style=\"width: 660px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/heraldbee.com\/how-can-you-optimize-google-business-listing\/google-my-business-11\/\" rel=\"attachment wp-att-8099\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-8099\" class=\"wp-image-8099\" src=\"https:\/\/heraldbee.com\/wp-content\/uploads\/2020\/04\/Google-my-business-11.jpg\" alt=\"Google My Business statistics\" width=\"650\" height=\"332\" srcset=\"https:\/\/heraldbee.com\/wp-content\/uploads\/2020\/04\/Google-my-business-11.jpg 699w, https:\/\/heraldbee.com\/wp-content\/uploads\/2020\/04\/Google-my-business-11-300x153.jpg 300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\"\/><\/a><\/p>\n<p id=\"caption-attachment-8099\" class=\"wp-caption-text\">What did the users do after finding your Business Profile in search results? Dark green \u2013 visit the website, light green \u2013 directions request, blue \u2013 call the company.<\/p>\n<\/div>\n<div id=\"attachment_8088\" style=\"width: 660px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/heraldbee.com\/how-can-you-optimize-google-business-listing\/google-my-business-7\/\" rel=\"attachment wp-att-8088\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-8088\" class=\"wp-image-8088\" src=\"https:\/\/heraldbee.com\/wp-content\/uploads\/2020\/04\/Google-my-business-7.jpg\" alt=\"Google My Business statistics\" width=\"650\" height=\"283\" srcset=\"https:\/\/heraldbee.com\/wp-content\/uploads\/2020\/04\/Google-my-business-7.jpg 709w, https:\/\/heraldbee.com\/wp-content\/uploads\/2020\/04\/Google-my-business-7-300x131.jpg 300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\"\/><\/a><\/p>\n<p id=\"caption-attachment-8088\" class=\"wp-caption-text\"><em>Statistics related to phone calls coming from Business Profile \u2013 when and how many times customers called the company.<\/em><\/p>\n<\/div>\n<ul>\n<li>Number of photo views,<\/li>\n<li>The number of photos added by customers.<\/li>\n<\/ul>\n<div id=\"attachment_8089\" style=\"width: 660px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/heraldbee.com\/how-can-you-optimize-google-business-listing\/google-my-business-8\/\" rel=\"attachment wp-att-8089\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-8089\" class=\"wp-image-8089\" src=\"https:\/\/heraldbee.com\/wp-content\/uploads\/2020\/04\/Google-my-business-8.jpg\" alt=\"Google My Business statistics\" width=\"650\" height=\"672\" srcset=\"https:\/\/heraldbee.com\/wp-content\/uploads\/2020\/04\/Google-my-business-8.jpg 695w, https:\/\/heraldbee.com\/wp-content\/uploads\/2020\/04\/Google-my-business-8-290x300.jpg 290w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\"\/><\/a><\/p>\n<p id=\"caption-attachment-8089\" class=\"wp-caption-text\">First image: Photo views statistics. Blue \u2013 your company, red \u2013 companies similar to yours. | Second image: Added photos statistics (the upper chart shows your company, the lower chart shows companies similar to yours. Yellow \u2013 photos from customers, Blue \u2013 photos from owners.<\/p>\n<\/div>\n<p>\u00a0<\/p>\n<p>According to BrightLocal\u2019s 2017 Consumer Review Survey, 97% of consumers read opinions about local companies in 2017, and 12% of them viewed Google Business Profiles. 85% of users trusted opinions in Business Profiles as if they were other people\u2019s recommendations. Positive reviews cause 74% of people to trust the company they are referring to.<\/p>\n<p>I believe these statistics prove how having an updated Business Profile can increase traffic on the website. Visibility on the Internet is crucial for any brand and Business Profile in Google My Business can significantly improve it.<\/p>\n<h3 style=\"text-align: center;\">*<\/h3>\n<h3 style=\"text-align: center;\">Do you want to optimize your Google My Business Profile?<\/h3>\n<p style=\"text-align: center;\"><a class=\"qodef-btn qodef-btn-medium qodef-btn-solid login-button\" href=\"http:\/\/calendly.com\/heraldbee\">Book a Call With Our Expert<\/a><\/p>\n<h3 style=\"text-align: center;\">*<\/h3>\n<\/p><\/div>\n<p><script type=\"text\/javascript\">\n!function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod?\nn.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n;\nn.push=n;n.loaded=!0;n.version='2.0';n.queue=[];t=b.createElement(e);t.async=!0;\nt.src=v;s=b.getElementsByTagName(e)[0];s.parentNode.insertBefore(t,s)}(window,\ndocument,'script','https:\/\/connect.facebook.net\/en_US\/fbevents.js');\n<\/script><br \/>\n<br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How Can You Optimize Your Google Business Listing for More Sales? (NIKE in Poland Case Study) \u00a0 Google My Business Listing is a great platform to present information about your business. It proves to be useful to users from all over the world. In this article, on the example of Adrenaline.pl shop, I explain how [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":37368,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[907,415,1531,11646,372,11464,23890,1329,2677],"dealstore":[],"offerexpiration":[],"class_list":["post-37367","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-business","tag-case","tag-google","tag-listing","tag-nike","tag-optimize","tag-poland","tag-sales","tag-study"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Can You Optimize Your Google Business Listing for More Sales? 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